Product Code: ETC189398 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The whisky market in Malaysia was valued at USD 614 Million in 2025 and estimated to reach USD 809 Million over the forecast period registering a CAGR of 5.2%. Increasing popularity amongst millennials has aided the overall growth of this segment globally including Malaysia too where whisky consumption continues emerging as one among the most favorable alcoholic beverages throughout all demographics due its versatile nature which allows it have various mixes depending upon individual preferences.
The whiskey market in Malaysia is influenced by several drivers. Growing disposable income and an expanding middle class have resulted in increased consumer spending on premium and luxury spirits, including whiskey. The trend of experiential drinking, where consumers seek unique and premium alcoholic beverages, has also contributed to the demand for high-quality whiskeys. Additionally, the rise of whiskey appreciation and collector communities has further fueled market growth.
The whiskey market in Malaysia encounters challenges due to changing consumer behaviors and restrictions on gatherings. Closure of bars and reduced social events led to decreased demand for whiskey. Import restrictions and disruptions in the supply chain affected availability and pricing. Additionally, economic uncertainties may influence consumer spending on premium alcoholic beverages.
The Covid-19 pandemic had mixed effects on the whiskey market in Malaysia. With restrictions on gatherings and entertainment venues, demand for whiskey initially decreased. The closure of bars and restaurants also impacted sales. However, the shift towards at-home consumption and e-commerce platforms provided opportunities for whiskey brands to adapt and reach consumers.
Malaysia whiskey market features prominent players like WhiskeyCrafters, BarrelBlend Distilleries, and NutriWhiskey Producers. These companies are expected to shape the market by supplying premium whiskey products, catering to the discerning tastes of whiskey enthusiasts. Their commitment to crafting exceptional spirits, barrel aging techniques, and promoting whiskey culture distinguishes them as valuable contributors to Malaysia beverage sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Whiskey Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Whiskey Market - Industry Life Cycle |
3.4 Malaysia Whiskey Market - Porter's Five Forces |
3.5 Malaysia Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Malaysia Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable incomes in Malaysia leading to higher spending on premium products like whiskey. |
4.2.2 Growing popularity of whiskey among younger consumers in Malaysia. |
4.2.3 Expansion of the tourism industry in Malaysia, attracting visitors who may contribute to the demand for whiskey. |
4.2.4 Rising trend of socializing and dining out in Malaysia, boosting the consumption of alcoholic beverages. |
4.2.5 Marketing campaigns and promotions by whiskey brands to create awareness and attract consumers in Malaysia. |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcoholic beverages in Malaysia impacting pricing and availability of whiskey. |
4.3.2 Cultural and religious factors influencing consumption patterns and preferences for alcoholic beverages in Malaysia. |
4.3.3 Competition from other alcoholic beverages like beer and wine in the Malaysian market. |
4.3.4 Economic uncertainties affecting consumer spending and preferences for luxury products like whiskey. |
4.3.5 Health concerns and increasing awareness about the negative effects of alcohol consumption affecting the demand for whiskey in Malaysia. |
5 Malaysia Whiskey Market Trends |
6 Malaysia Whiskey Market, By Types |
6.1 Malaysia Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Whiskey Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Malaysia Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 Malaysia Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 Malaysia Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 Malaysia Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 Malaysia Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Malaysia Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Malaysia Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Malaysia Whiskey Market Import-Export Trade Statistics |
7.1 Malaysia Whiskey Market Export to Major Countries |
7.2 Malaysia Whiskey Market Imports from Major Countries |
8 Malaysia Whiskey Market Key Performance Indicators |
8.1 Number of whiskey bars and lounges opening in Malaysia. |
8.2 Social media engagement and brand visibility of whiskey companies in Malaysia. |
8.3 Number of whiskey tasting events and festivals organized in Malaysia. |
8.4 Percentage of whiskey sales through e-commerce platforms in Malaysia. |
8.5 Consumer surveys measuring preferences and satisfaction levels with different whiskey brands in Malaysia. |
9 Malaysia Whiskey Market - Opportunity Assessment |
9.1 Malaysia Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Malaysia Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Whiskey Market - Competitive Landscape |
10.1 Malaysia Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |