The Middle East and Africa hand sanitizer market are expected to witness significant growth, mainly due to the outbreak of the COVID-19 pandemic in a short span of time at the beginning of the year 2020. The outbreak of COVID -19 has created the need for extensively using hand sanitizers and following cleaning practices among consumers. Hand sanitizers are antibacterial or disinfectants which is in the form of lotions, sprays, or in liquid forms. Further, consumers are increasingly following a healthy lifestyle and are more inclined towards using sanitizers instead of washing hands with soap and water. Additionally, the governments have also speeded the distribution of sanitizers in public places in the entire Middle East and Africa region.
According to 6Wresearch, the Middle East, and Africa (MEA) Hand Sanitizer Market size is anticipated to register sizable growth during 2020-26. Increasing government initiatives towards the promotion and manufacturing of hand sanitizers, rising per capita income and standard of living, rising awareness regarding personal hygiene in digital media and news channels as well as growing healthcare facilities are some of the key growth drivers of the Middle East and Africa hand sanitizer market over the coming years.
The sale of hand sanitizers has increased drastically, particularly among the key Middle East and African countries which have registered the maximum number of cases of COVID-19 in the region.
The Middle East & Africa hand sanitizer market is expected to register sound revenues in the coming years on the back of rising awareness due to the spread of the COVID-19 virus which is instigating the population to sustain good health and prevent themselves from the prevalence of novel coronavirus and is expected to propel the significant demand for hand sanitizers in the coming years. Additionally, rising government initiatives towards promoting health by using hand sanitizer which is considered as an antiseptic solution that tends to kill the disease-causing pathogens and promote hygiene and is anticipated to register the sound growth for the Middle East & Africa hand sanitizer market in the coming years.
The table below highlights the key potential Middle East and Africa countries which have recorded huge demand for hand sanitizers as of 21st April 2020.
|
Countries (Top 8) |
Confirmed Cases (COVID-19) |
New Cases (COVID-19) |
|
Turkey |
86,306 |
3,977 |
|
Israel |
13,491 |
226 |
|
Saudi Arabia |
9,362 |
1,088 |
|
UAE |
6,781 |
479 |
|
Qatar |
5,448 |
440 |
|
South Africa |
3,158 |
124 |
|
Egypt |
3,144 |
112 |
|
Morocco |
2,855 |
170 |
Source: IBM Global COVID-19 Statistics.
In terms of countries, Saudi Arabia dominates the hand sanitizer gel market in the overall Middle East and Africa region. The country has registered the highest number of sales for hand sanitizer over the past few years. This growth is primarily due to the rising demand for scentless hand sanitizer gels by Haj pilgrims. Haj groups and Tawafa institutions are using a huge amount of hand sanitizer gels, particularly at the doorstep of their sites in the holy sites. Whereas, the demand for hand sanitizer is likely to rise in South Africa, UAE, Qatar, and Israel over the coming years.
Based on product type, the alcohol-based hand sanitizer segment leads the overall Middle East and Africa hand sanitizer market. Whereas, in terms of product form, the gel sanitizer segment has registered maximum demand over the past few years and this trend is expected to continue over the next few years.
Some of the major players operating in the Middle East and Africa hand sanitizer market are 3M Company, Reckitt Benckiser Group Plc., PROCTER & GAMBLE CO, Sanofi (Chattem, Inc.), Unilever, Deb Group Ltd., Henkel AG & Company, GOJO Industries, Inc., L Brands (Bath & Body Works, LLC), Kimberly- Clark Corporation and KGaA.
The Middle East and Africa hand sanitizer market report thoroughly covers the market by product type, product form, distribution channels, end-users, and key countries including Saudi Arabia, United Arab Emirates, Turkey, Kuwait, Oman, Qatar, Bahrain, South Africa, Egypt, Nigeria and Rest of the Middle East and Africa region. The Middle East and Africa hand sanitizer market outlook report provides an unbiased and detailed analysis of the ongoing Middle East and Africa hand sanitizer market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Middle East & Africa hand sanitizer market is expected to register sound revenues in the coming years on the back of rising awareness due to the spread of the COVID-19 virus which is instigating the population to sustain good health and prevent themselves from the prevalence of novel coronavirus and is expected to propel the significant demand for hand sanitizers in the coming years. Additionally, rising government initiatives towards promoting health by using hand sanitizer which is considered as an antiseptic solution that tends to kill the disease-causing pathogens and promote hygiene and is anticipated to register the sound growth for the Middle East & Africa hand sanitizer market in the coming years.
The Middle East and Africa and sanitizer market are expected to gain traction in the upcoming six years backed by the rising prevalence of chronic disease in the developed and developing countries across the region. On the basis of the country, the UAE hand sanitizer market is estimated to generate high sales revenues in the market owing to the changing consumer preferences towards hand washes backed by increased replacement of hand sanitizer over soap which is less irritating over the skin and is expected to generate lucrative opportunities for hand sanitizers in the market. Further, medical tourism shaping the healthcare sector rapidly backed by an increase in patient visits for better recovery in UAE hospitals along with better health facilities would accelerate the progressive growth of the UAE hand sanitizer market, as a result, is estimated to benefit the Middle East and Africa and sanitizer market in the coming timeframe.
Key Highlights of the Report:
- The Middle East and Africa Hand Sanitizer Market Overview
- The Middle East and Africa Hand Sanitizer Market Outlook
- The Middle East and Africa Hand Sanitizer Market Forecast
- Historical Data of Middle East and Africa Hand Sanitizer Market Revenues & Volume for the Period 2016-2019
- The Middle East and Africa Hand Sanitizer Market Size and the Middle East and Africa Hand Sanitizer Market Forecast of Revenues & Volume, Until 2026
- Historical Data of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by Product Type, for the Period 2016-2019
- Market Size & Forecast of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by Product Type, Until 2026
- Historical Data of the Middle East and Africa Hand Sanitizer Market Revenues & Volumes, by Product Form, for the Period 2016-2019
- Market Size & Forecast of the Middle East and Africa Hand Sanitizer Market Revenues & Volumes, by Product Form, Until 2026
- Historical Data of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by Distribution Channels, for the Period 2016-2019
- Market Size & Forecast of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by Distribution Channels, Until 2026
- Historical Data of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by End Users, for the Period 2016-2019
- Market Size & Forecast of the Middle East and Africa Hand Sanitizer Market Revenues & Volume, by End Users, Until 2026
- Historical Data of Saudi Arabia Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of Saudi Arabia Hand Sanitizer Market Revenues and Volume, Until 2026
- Historical Data of UAE Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of UAE Hand Sanitizer Market Revenues and Volume, Until 2026
- Historical Data of Qatar Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of Qatar Hand Sanitizer Market Revenues and Volume, Until 2026
- Historical Data of Kuwait Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of Kuwait Hand Sanitizer Market Revenues and Volume, Until 2026
- Historical Data of South Africa Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of South Africa Hand Sanitizer Market Revenues and Volume, Until 2026
- Historical Data of Rest of the Middle East and Africa Hand Sanitizer Market Revenues and Volume, for the Period 2016-2019
- Market Size & Forecast of Rest of the Middle East and Africa Hand Sanitizer Market Revenues and Volume, Until 2026
- Market Drivers and Restraints
- The Middle East and Africa Hand Sanitizer Market Trends and Industry Life Cycle
- Porter’s Five Force Analysis
- Market Opportunity Assessment
- The Middle East and Africa Hand Sanitizer Market Share, By Players
- The Middle East and Africa Hand Sanitizer Market Share, By Regions
- The Middle East and Africa Hand Sanitizer Market Overview on Competitive Benchmarking
- Company Profiles
- Key Strategic Recommendations
Markets Covered
The Middle East and Africa hand sanitizer market report provides a detailed analysis of the following market segments:
- By Product Type
- Non-Alcohol Based
- Alcohol-Based
- By Product Form
- Gel
- Foam
- Spray
- Others
- By Distribution Channels
- Online
- Offline
- By End Users
- Healthcare
- Domestic Household
- Educational Institution
- Hospitality
- Others (Public & Private offices, Retail, Transportation, etc.)
- By Countries:
- Saudi Arabia
- United Arab Emirates
- Turkey
- Kuwait
- Oman
- Qatar
- Bahrain
- South Africa
- Egypt
- Nigeria
- Rest of the Middle East and Africa
Other Key Reports Available:
- Saudi Arabia Hand Sanitizer Market Report
- UAE Hand Sanitizer Market Report
- Qatar Hand Sanitizer Market Report
- Kuwait Hand Sanitizer Market Report
- South Africa Hand Sanitizer Market Report
