Market Forecast By Product Type (Cereals, Beverages, Snack Bars, Ready meals, Others), By Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, Others) And Competitive Landscape
Product Code: ETC062172 | Publication Date: Aug 2021 | Updated Date: Jul 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Morocco Breakfast Food Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 7.69% in 2025, the market peaks at 9.19% in 2027, and settles at 8.00% by 2029.
The Breakfast Food market in Morocco is projected to grow at a growing growth rate of 9.19% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.
The breakfast food market in Morocco is a diverse and growing industry, characterized by a mix of traditional Moroccan breakfast items such as msemen, harcha, and beghrir, as well as Western-style breakfast options like croissants and cereals. The market is witnessing a shift towards healthier breakfast choices, with an increasing demand for products such as yogurt, fruit smoothies, and granola bars. Convenience is also a key factor driving market growth, leading to a rise in the consumption of on-the-go breakfast products like energy bars and packaged juices. The market is competitive, with both local and international players vying for market share through product innovation and marketing strategies tailored to the preferences of Moroccan consumers. Overall, the Morocco breakfast food market presents opportunities for companies to capitalize on the evolving consumer trends and preferences in the breakfast sector.
The Morocco Breakfast Food Market is experiencing a shift towards healthier and more convenient options. Consumers are increasingly looking for nutritious and on-the-go breakfast choices such as granola bars, yogurt, and fruit smoothies. Traditional Moroccan breakfast items like msemen and harcha are still popular but there is a growing demand for modern and international breakfast options as well. Food manufacturers are responding to this trend by introducing innovative products that cater to different dietary preferences such as gluten-free, organic, and vegan. Additionally, there is a rising interest in ready-to-eat breakfast products that require minimal preparation time. Overall, the market is witnessing a fusion of traditional Moroccan breakfast staples with modern, convenient, and healthier alternatives to meet the evolving consumer preferences.
In the Morocco Breakfast Food Market, challenges include increasing competition from international brands, changing consumer preferences towards healthier options, and the impact of economic fluctuations on consumer spending. Meeting regulatory requirements for food safety and labeling also poses a challenge, along with distribution issues in reaching rural areas. Additionally, rising production costs, such as ingredients and packaging, can put pressure on profit margins for breakfast food companies operating in Morocco. Adapting to evolving trends in convenience and on-the-go breakfast options while maintaining traditional flavors and recipes can be a balancing act for businesses in this market. Overall, navigating these challenges requires market players to innovate, differentiate their products, and establish strong distribution networks to remain competitive in the Morocco Breakfast Food Market.
The Morocco breakfast food market presents several investment opportunities for companies looking to capitalize on changing consumer preferences and lifestyles. With an increasing focus on health and wellness, there is a growing demand for nutritious and convenient breakfast options such as yogurt, granola bars, and smoothies. Additionally, the trend of on-the-go breakfast solutions is gaining traction, creating opportunities for ready-to-eat products like breakfast pastries, cereal bars, and pre-packaged breakfast bowls. Furthermore, there is a rising interest in traditional Moroccan breakfast items like msemen, beghrir, and harcha, which can be marketed as authentic and culturally appealing options for both domestic and international consumers. Investing in product innovation, marketing strategies that highlight health benefits and convenience, and partnerships with local suppliers could help companies succeed in this dynamic market.
Government policies related to the Morocco Breakfast Food Market focus on promoting local agricultural production, ensuring food safety standards, and supporting small-scale farmers. The government encourages the consumption of traditional Moroccan breakfast staples such as bread, olives, and dairy products by implementing subsidy programs and providing financial support to farmers. Additionally, there are regulations in place to monitor and maintain quality standards for breakfast food products to safeguard consumer health. The government also aims to reduce food waste and promote sustainability in the breakfast food sector through initiatives that support environmentally friendly practices and efficient supply chains. Overall, the government`s policies in Morocco aim to foster a competitive and sustainable breakfast food market that benefits both consumers and producers.
The future outlook for the Morocco Breakfast Food Market appears to be promising, driven by factors such as changing consumer preferences, increasing urbanization, and rising disposable incomes. The market is expected to witness growth due to a growing awareness of the importance of a healthy breakfast, leading to an increasing demand for convenient and nutritious breakfast options. Additionally, the trend towards Western-style breakfast choices and the availability of a diverse range of breakfast foods are likely to contribute to market expansion. The introduction of innovative products, such as ready-to-eat breakfast items and organic options, is also expected to fuel market growth. Overall, the Morocco Breakfast Food Market is anticipated to experience steady growth in the coming years as consumers continue to prioritize convenience and health in their breakfast choices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Breakfast Food Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Breakfast Food Market Revenues & Volume, 2021 & 2027F |
3.3 Morocco Breakfast Food Market - Industry Life Cycle |
3.4 Morocco Breakfast Food Market - Porter's Five Forces |
3.5 Morocco Breakfast Food Market Revenues & Volume Share, By Product Type, 2021 & 2027F |
3.6 Morocco Breakfast Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F |
4 Morocco Breakfast Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Rising urbanization and lifestyle shifts toward convenient food |
4.2.2 Growth in health-conscious consumer base increasing demand for healthy breakfast options |
4.2.3 Increasing disposable income leading to higher spending on packaged breakfast |
4.2.4 Government nutrition programs promoting breakfast consumption |
4.2.5 Expansion of retail infrastructure and cold chain facilities |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material costs (grains, dairy, etc.) |
4.3.2 Cultural preference for traditional breakfast limiting packaged adoption |
4.3.3 High cost of fortified/organic breakfast food products |
4.3.4 Supply chain disruptions due to imports dependency |
4.3.5 Limited consumer awareness in rural areas |
4.4 Market KPI |
4.4.1 Average per capita breakfast food consumption (kg/year) |
4.4.2 Breakfast food penetration rate across urban households (%) |
4.4.3 Market share of healthy/organic breakfast products (%) |
4.4.4 Revenue contribution from modern trade (%) |
4.4.5 CAGR of cereal-based breakfast segment (%) |
5 Morocco Breakfast Food Market Trends |
6 Morocco Breakfast Food Market, By Types |
6.1 Morocco Breakfast Food Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Morocco Breakfast Food Market Revenues & Volume, By Product Type, 2018 - 2027F |
6.1.3 Morocco Breakfast Food Market Revenues & Volume, By Cereals, 2018 - 2027F |
6.1.4 Morocco Breakfast Food Market Revenues & Volume, By Beverages, 2018 - 2027F |
6.1.5 Morocco Breakfast Food Market Revenues & Volume, By Snack Bars, 2018 - 2027F |
6.1.6 Morocco Breakfast Food Market Revenues & Volume, By Ready meals, 2018 - 2027F |
6.1.7 Morocco Breakfast Food Market Revenues & Volume, By Others, 2018 - 2027F |
6.2 Morocco Breakfast Food Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Morocco Breakfast Food Market Revenues & Volume, By Hypermarkets and Supermarkets, 2018 - 2027F |
6.2.3 Morocco Breakfast Food Market Revenues & Volume, By Independent Retailers, 2018 - 2027F |
6.2.4 Morocco Breakfast Food Market Revenues & Volume, By Specialist Retailers, 2018 - 2027F |
6.2.5 Morocco Breakfast Food Market Revenues & Volume, By Convenience Stores, 2018 - 2027F |
6.2.6 Morocco Breakfast Food Market Revenues & Volume, By Others, 2018 - 2027F |
7 Morocco Breakfast Food Market Import-Export Trade Statistics |
7.1 Morocco Breakfast Food Market Export to Major Countries |
7.2 Morocco Breakfast Food Market Imports from Major Countries |
8 Morocco Breakfast Food Market Key Performance Indicators |
9 Morocco Breakfast Food Market - Opportunity Assessment |
9.1 Morocco Breakfast Food Market Opportunity Assessment, By Product Type, 2021 & 2027F |
9.2 Morocco Breakfast Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F |
10 Morocco Breakfast Food Market - Competitive Landscape |
10.1 Morocco Breakfast Food Market Revenue Share, By Companies, 2021 |
10.2 Morocco Breakfast Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |