| Product Code: ETC213545 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Morocco Men`S Underwear market currently, in 2023, has witnessed an HHI of 2537, Which has increased slightly as compared to the HHI of 2412 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Morocco Men`s Underwear Market is experiencing steady growth driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming. The market offers a wide range of products including boxers, briefs, trunks, and thermal underwear, catering to diverse consumer preferences. Key players in the market offer a variety of designs, materials, and price points to target different segments of consumers. E-commerce platforms have played a significant role in expanding the market reach, offering convenience and a wider selection to customers. While cotton remains a popular choice for its comfort and breathability, there is a growing demand for innovative materials and styles that offer enhanced performance and durability. Overall, the Morocco Men`s Underwear Market presents opportunities for both local and international brands to expand their presence and capture a larger market share.
The Morocco Men`s Underwear Market is experiencing a shift towards more sustainable and eco-friendly options, driven by increasing consumer awareness of environmental issues. There is a growing demand for underwear made from organic cotton, bamboo, and recycled materials, as well as products that are ethically sourced and produced. In terms of style, there is a preference for comfortable and versatile designs that can be worn for various occasions, from everyday wear to athletic activities. Additionally, the market is seeing an increase in online sales and direct-to-consumer brands, offering a wider range of options and convenient shopping experiences for customers. Overall, the Morocco Men`s Underwear Market is moving towards sustainability, comfort, and convenience to meet the evolving preferences of consumers.
In the Morocco Men`s Underwear Market, there are several challenges that companies face. One major challenge is the presence of a conservative cultural environment, leading to a reluctance in adopting new styles and designs. Additionally, the market may also be affected by economic factors such as fluctuating consumer purchasing power and disposable income. Competition from international brands and counterfeit products can also pose challenges for local manufacturers in maintaining market share and brand reputation. Moreover, the lack of proper distribution channels and limited access to modern retail outlets in certain regions of Morocco can hinder the reach of men`s underwear products to a wider customer base. Overall, navigating these cultural, economic, competitive, and distribution challenges is crucial for companies operating in the Morocco Men`s Underwear Market.
The Morocco Men`s Underwear Market presents promising investment opportunities due to the growing awareness of personal grooming and fashion among men in the region. With changing lifestyles and increasing disposable incomes, there is a rising demand for premium and designer men`s underwear in Morocco. Investors could consider tapping into this market by offering a diverse range of high-quality products, innovative designs, and sustainable materials to cater to the evolving preferences of the consumers. Collaborating with local manufacturers and retailers, implementing effective marketing strategies, and leveraging digital platforms for sales and distribution can help investors establish a strong presence in the Morocco Men`s Underwear Market and capitalize on the growing trend of male grooming and fashion consciousness in the country.
Government policies related to the Morocco Men`s Underwear Market primarily focus on trade regulations, quality standards, and labor practices. The Moroccan government has implemented measures to ensure that imported men`s underwear complies with safety and quality standards to protect consumers. Additionally, there are regulations in place to promote fair labor practices within the industry, such as minimum wage requirements and workplace safety standards. The government also plays a role in facilitating trade agreements and partnerships to support the growth of the domestic men`s underwear market. Overall, the government`s policies aim to create a competitive and sustainable environment for the men`s underwear industry in Morocco, while safeguarding consumer interests and labor rights.
The Morocco Men`s Underwear Market is expected to witness steady growth in the coming years, driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among men. The market is likely to experience a shift towards more premium and sustainable products, as consumers become more conscious of the quality and materials used in their underwear. E-commerce is also expected to play a significant role in the market`s growth, offering consumers a convenient way to shop for a wide variety of underwear options. Overall, the Morocco Men`s Underwear Market presents opportunities for both local and international brands to expand their presence and cater to the evolving preferences of Moroccan men.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Men's Underwear Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco Men's Underwear Market - Industry Life Cycle |
3.4 Morocco Men's Underwear Market - Porter's Five Forces |
3.5 Morocco Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Morocco Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Morocco Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.8 Morocco Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.9 Morocco Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Morocco Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Morocco |
4.2.2 Growing awareness about the importance of comfortable and high-quality underwear |
4.2.3 Changing fashion trends and preferences towards more stylish and premium men's underwear |
4.3 Market Restraints |
4.3.1 Competition from established international brands in the men's underwear market |
4.3.2 Economic instability in Morocco impacting consumer spending on non-essential items like underwear |
5 Morocco Men's Underwear Market Trends |
6 Morocco Men's Underwear Market, By Types |
6.1 Morocco Men's Underwear Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Morocco Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 Morocco Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.1.4 Morocco Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F |
6.1.5 Morocco Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.1.6 Morocco Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.1.7 Morocco Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F |
6.1.8 Morocco Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F |
6.1.9 Morocco Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Morocco Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Morocco Men's Underwear Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Morocco Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.2.3 Morocco Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.2.4 Morocco Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.2.5 Morocco Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.2.6 Morocco Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F |
6.3 Morocco Men's Underwear Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Morocco Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F |
6.3.3 Morocco Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F |
6.3.4 Morocco Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F |
6.3.5 Morocco Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F |
6.3.6 Morocco Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F |
6.3.7 Morocco Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F |
6.4 Morocco Men's Underwear Market, By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Morocco Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F |
6.4.3 Morocco Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F |
6.4.4 Morocco Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F |
6.4.5 Morocco Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F |
6.4.6 Morocco Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F |
6.5 Morocco Men's Underwear Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Morocco Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F |
6.5.3 Morocco Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F |
6.5.4 Morocco Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.5 Morocco Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F |
6.5.6 Morocco Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.5.7 Morocco Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
7 Morocco Men's Underwear Market Import-Export Trade Statistics |
7.1 Morocco Men's Underwear Market Export to Major Countries |
7.2 Morocco Men's Underwear Market Imports from Major Countries |
8 Morocco Men's Underwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of men's underwear in Morocco |
8.2 Number of new entrants or brands in the men's underwear market in Morocco |
8.3 Consumer satisfaction and loyalty metrics for men's underwear brands in Morocco |
9 Morocco Men's Underwear Market - Opportunity Assessment |
9.1 Morocco Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Morocco Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Morocco Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
9.4 Morocco Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.5 Morocco Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Morocco Men's Underwear Market - Competitive Landscape |
10.1 Morocco Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Morocco Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |