Product Code: ETC278513 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Morocco Mobile Wallet Market is expanding rapidly with the increasing penetration of smartphones and internet connectivity. Mobile wallets provide a convenient and secure way for consumers to make payments and manage their finances digitally. The market growth is also supported by government initiatives to promote digital payments and financial inclusion. Key players are focusing on enhancing security features and interoperability to gain consumer trust and expand their user base. The market is poised for further growth with the ongoing digital transformation and the shift towards cashless economies.
The convenience offered by mobile wallets for making secure and contactless payments is driving their adoption in Morocco. With the government`s initiatives to promote digital payments and financial inclusion, coupled with the proliferation of smartphones and mobile internet connectivity, consumers are increasingly embracing mobile wallet solutions. Moreover, the integration of additional features such as loyalty programs and reward points is enhancing the value proposition of mobile wallets, further stimulating market growth.
Building trust and overcoming security concerns are key challenges facing the mobile wallet market in Morocco. Convincing consumers to adopt digital payment methods requires addressing fears related to data breaches and fraud while ensuring the reliability of transactions.
Morocco government has enacted policies to regulate and support the mobile wallet market, aimed at promoting financial inclusion and digital payment solutions. These policies focus on ensuring the security and reliability of mobile payment platforms, fostering partnerships between financial institutions and mobile network operators, and promoting consumer trust in mobile wallet technologies. The government encourages the adoption of mobile wallets through public awareness campaigns and incentives for businesses to accept mobile payments. These policies are designed to drive the growth of the mobile wallet market and accelerate the transition to a cashless economy in Morocco.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Mobile Wallet Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco Mobile Wallet Market - Industry Life Cycle |
3.4 Morocco Mobile Wallet Market - Porter's Five Forces |
3.5 Morocco Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Morocco Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Morocco Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Morocco Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Morocco Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones in Morocco |
4.2.2 Government initiatives to promote digital payments |
4.2.3 Growing preference for cashless transactions |
4.2.4 Rise in e-commerce activities |
4.2.5 Expansion of mobile network infrastructure |
4.3 Market Restraints |
4.3.1 Limited internet penetration in rural areas |
4.3.2 Concerns regarding data security and privacy |
4.3.3 Low levels of financial literacy among the population |
4.3.4 Resistance to change in traditional payment habits |
4.3.5 Unreliable electricity supply impacting mobile wallet usage |
5 Morocco Mobile Wallet Market Trends |
6 Morocco Mobile Wallet Market, By Types |
6.1 Morocco Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Morocco Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Morocco Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Morocco Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Morocco Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Morocco Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Morocco Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Morocco Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Morocco Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Morocco Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Morocco Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Morocco Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Morocco Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Morocco Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Morocco Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Morocco Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Morocco Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Morocco Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Morocco Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Morocco Mobile Wallet Market Import-Export Trade Statistics |
7.1 Morocco Mobile Wallet Market Export to Major Countries |
7.2 Morocco Mobile Wallet Market Imports from Major Countries |
8 Morocco Mobile Wallet Market Key Performance Indicators |
8.1 Number of active mobile wallet users |
8.2 Average transaction value per user |
8.3 Frequency of mobile wallet usage per month |
8.4 Percentage growth in merchant acceptance of mobile wallets |
8.5 Rate of customer satisfaction with mobile wallet services |
9 Morocco Mobile Wallet Market - Opportunity Assessment |
9.1 Morocco Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Morocco Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Morocco Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Morocco Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Morocco Mobile Wallet Market - Competitive Landscape |
10.1 Morocco Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Morocco Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |