Product Code: ETC5154667 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In Tanzania, the mobile wallet market is expanding rapidly, propelled by the widespread adoption of digital payment solutions. Mobile wallets offer convenient and secure ways to conduct financial transactions via mobile devices, fostering financial inclusion and reducing dependency on cash. Key players are innovating to integrate additional services such as bill payments, remittances, and loyalty programs, further driving market penetration and consumer adoption.
The Tanzania Mobile Wallet Market is driven by the growing popularity of mobile payments and digital transactions. Increased smartphone penetration, coupled with government initiatives to promote cashless transactions and financial inclusion, is fueling the adoption of mobile wallet solutions among consumers and businesses alike.
In Tanzania, the Mobile Wallet Market encounters challenges such as limited financial literacy among certain population segments, interoperability issues between different mobile wallet platforms, concerns over transaction security and fraud prevention, and regulatory compliance related to mobile financial services.
Government policies in Tanzania for the mobile wallet market emphasize financial inclusion and digital payment adoption. Regulatory measures are in place to safeguard transactions and protect consumer rights. Initiatives support interoperability among mobile wallet providers to facilitate seamless transactions across different platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Mobile Wallet Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Mobile Wallet Market - Industry Life Cycle |
3.4 Tanzania Mobile Wallet Market - Porter's Five Forces |
3.5 Tanzania Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Tanzania Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Tanzania Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Tanzania Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Tanzania Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Tanzania |
4.2.2 Growing internet and mobile data usage |
4.2.3 Government initiatives promoting digital payments |
4.2.4 Rising demand for convenient and secure payment solutions |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure in some regions of Tanzania |
4.3.2 Low levels of financial literacy among the population |
4.3.3 Concerns about data privacy and security |
4.3.4 Competition from traditional banking services |
5 Tanzania Mobile Wallet Market Trends |
6 Tanzania Mobile Wallet Market Segmentations |
6.1 Tanzania Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.3 Tanzania Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Tanzania Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Tanzania Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Tanzania Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Tanzania Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Tanzania Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Tanzania Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Tanzania Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Tanzania Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Tanzania Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Tanzania Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Tanzania Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Tanzania Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Tanzania Mobile Wallet Market Import-Export Trade Statistics |
7.1 Tanzania Mobile Wallet Market Export to Major Countries |
7.2 Tanzania Mobile Wallet Market Imports from Major Countries |
8 Tanzania Mobile Wallet Market Key Performance Indicators |
8.1 Number of active mobile wallet users in Tanzania |
8.2 Average transaction value through mobile wallets |
8.3 Percentage of total retail transactions conducted through mobile wallets |
8.4 Adoption rate of mobile wallet services among unbanked population |
8.5 Growth in partnerships between mobile wallet providers and merchants |
9 Tanzania Mobile Wallet Market - Opportunity Assessment |
9.1 Tanzania Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Tanzania Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Tanzania Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Tanzania Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Tanzania Mobile Wallet Market - Competitive Landscape |
10.1 Tanzania Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |