Product Code: ETC036673 | Publication Date: Oct 2020 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The television market in Morocco is a rapidly growing industry, with a mix of state-owned and private broadcasters catering to diverse audiences. The market is dominated by two main players, the state-owned SNRT (Société Nationale de Radiodiffusion et de Télévision) and the private network 2M (2M TV). These broadcasters offer a wide range of programming, including news, entertainment, sports, and cultural content. Additionally, satellite and cable television services are gaining popularity, providing viewers with access to international channels and content. The market is becoming increasingly competitive with the rise of digital platforms and streaming services, leading to a shift in viewership habits towards online and on-demand content. Overall, the Morocco television market presents opportunities for growth and innovation in the evolving media landscape.
The television market in Morocco is experiencing several notable trends. One prominent trend is the growing popularity of streaming services and video-on-demand platforms, leading to an increase in cord-cutting among consumers. This shift is driving traditional TV broadcasters to adapt by offering their content through digital platforms. Additionally, there is a rising demand for high-definition and 4K televisions, as consumers seek enhanced viewing experiences. Smart TVs are also gaining traction in the market, providing access to a wide range of online content and apps. Furthermore, there is a growing interest in local content production, with Moroccan TV networks investing in original programming to cater to the preferences of domestic audiences. Overall, these trends are shaping the television market in Morocco towards a more digital, on-demand, and high-quality viewing experience.
The television market in Morocco faces several challenges, including limited advertising revenues due to economic fluctuations and competition from digital platforms. Another challenge is the lack of local content production, leading to a heavy reliance on imported programs, which may not always resonate with Moroccan audiences. Additionally, piracy and copyright infringement are prevalent issues in the market, impacting the revenue streams of TV broadcasters. Furthermore, the high costs associated with producing high-quality content and acquiring broadcasting rights pose financial challenges for local television networks. Lastly, the rapid growth of online streaming services and OTT platforms present a threat to traditional television broadcasters, forcing them to adapt and innovate to remain competitive in the evolving media landscape.
The Morocco television market presents various investment opportunities, particularly in the areas of content production, distribution, and technology innovation. With a growing population of television viewers and increasing demand for high-quality programming, there is potential for investors to fund local content creation, including TV shows, documentaries, and films that cater to the Moroccan audience. Additionally, investing in distribution platforms such as streaming services or satellite TV providers can capitalize on the increasing access to digital media among Moroccan consumers. Furthermore, technology innovation in areas like smart TVs, OTT platforms, and interactive television experiences presents opportunities for investors to tap into the evolving preferences of viewers and stay ahead of the competition in the dynamic Morocco television market.
The Morocco Television Market is regulated by the High Authority of Audiovisual Communication (HACA), which oversees licensing and content regulations for television broadcasters. The government has implemented policies to promote the development of the television industry, including encouraging local production and promoting cultural diversity in programming. Additionally, there are regulations in place to ensure fair competition and prevent monopolies in the market. Foreign ownership of television channels is limited, with restrictions on the amount of foreign content that can be broadcasted. Overall, the government policies aim to support the growth of the television sector in Morocco while maintaining cultural identity and diversity in programming.
The future outlook for the Morocco Television Market appears promising with continued growth anticipated in the coming years. Factors such as increasing disposable income, rising urbanization, and advancements in technology are expected to drive the demand for televisions. Additionally, the growing popularity of streaming services and online content consumption is likely to further boost the market. With a young and tech-savvy population, there is a strong potential for the adoption of smart TVs and other innovative television technologies in Morocco. However, the market may also face challenges such as increasing competition from online platforms and changing consumer preferences. Overall, the Morocco Television Market is expected to expand and evolve, offering opportunities for both local and international players to capitalize on the growing demand for television products and services in the region.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Television Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Television Market Revenues & Volume, 2019 & 2026F |
3.3 Morocco Television Market - Industry Life Cycle |
3.4 Morocco Television Market - Porter's Five Forces |
3.5 Morocco Television Market Revenues & Volume Share, By Resolution, 2019 & 2026F |
3.6 Morocco Television Market Revenues & Volume Share, By Types, 2019 & 2026F |
4 Morocco Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Morocco Television Market Trends |
6 Morocco Television Market, By Types |
6.1 Morocco Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Morocco Television Market Revenues & Volume, By Resolution, 2016 - 2026F |
6.1.3 Morocco Television Market Revenues & Volume, By LCD TVs, 2016 - 2026F |
6.1.4 Morocco Television Market Revenues & Volume, By OLED TVs, 2016 - 2026F |
6.2 Morocco Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Morocco Television Market Revenues & Volume, By 2D TVs, 2016 - 2026F |
6.2.3 Morocco Television Market Revenues & Volume, By 3D TVs, 2016 - 2026F |
7 Morocco Television Market Import-Export Trade Statistics |
7.1 Morocco Television Market Export to Major Countries |
7.2 Morocco Television Market Imports from Major Countries |
8 Morocco Television Market Key Performance Indicators |
9 Morocco Television Market - Opportunity Assessment |
9.1 Morocco Television Market Opportunity Assessment, By Resolution, 2019 & 2026F |
9.2 Morocco Television Market Opportunity Assessment, By Types, 2019 & 2026F |
10 Morocco Television Market - Competitive Landscape |
10.1 Morocco Television Market Revenue Share, By Companies, 2024 |
10.2 Morocco Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |