| Product Code: ETC4383815 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 26 |
Mobile commerce (M Commerce) is rapidly expanding in Myanmar, fueled by the widespread adoption of smartphones and mobile internet. Consumers are increasingly using mobile devices for shopping, banking, and other services, making M Commerce a significant market segment.
The M commerce (mobile commerce) market in Myanmar is driven by the rapid penetration of smartphones and the increasing use of mobile internet for shopping and financial transactions. Consumers are increasingly using mobile devices for convenience and access to a wide range of products and services. The growth of e-commerce platforms and the adoption of digital payment solutions are significant factors propelling this market.
The M-commerce market in Myanmar faces challenges such as limited internet penetration and digital literacy, which restrict the potential user base. Additionally, there is a lack of secure and reliable payment infrastructure, which affects consumer trust and adoption of M-commerce. Regulatory barriers and a lack of robust legal frameworks for online transactions further complicate the market landscape.
The government supports the growth of mobile commerce by enhancing digital infrastructure, promoting financial inclusion, and ensuring cybersecurity. Policies aim to create a favorable environment for innovation and consumer trust in mobile transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Myanmar M Commerce Market Overview |
3.1 Myanmar Country Macro Economic Indicators |
3.2 Myanmar M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Myanmar M Commerce Market - Industry Life Cycle |
3.4 Myanmar M Commerce Market - Porter's Five Forces |
3.5 Myanmar M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Myanmar M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Myanmar M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Myanmar M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Myanmar |
4.2.2 Growing internet penetration and usage |
4.2.3 Rising consumer preference for convenience and online shopping |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure |
4.3.2 Challenges related to logistics and last-mile delivery |
4.3.3 Security concerns related to online transactions |
5 Myanmar M Commerce Market Trends |
6 Myanmar M Commerce Market, By Types |
6.1 Myanmar M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Myanmar M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Myanmar M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Myanmar M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Myanmar M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Myanmar M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Myanmar M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Myanmar M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Myanmar M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Myanmar M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Myanmar M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Myanmar M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Myanmar M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Myanmar M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Myanmar M Commerce Market Import-Export Trade Statistics |
7.1 Myanmar M Commerce Market Export to Major Countries |
7.2 Myanmar M Commerce Market Imports from Major Countries |
8 Myanmar M Commerce Market Key Performance Indicators |
8.1 Average order value |
8.2 Customer retention rate |
8.3 Mobile app downloads and active users |
8.4 Average session duration |
8.5 Conversion rate |
9 Myanmar M Commerce Market - Opportunity Assessment |
9.1 Myanmar M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Myanmar M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Myanmar M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Myanmar M Commerce Market - Competitive Landscape |
10.1 Myanmar M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Myanmar M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here