Product Code: ETC8458469 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Myanmar Over-the-top (OTT) Platform Market Overview |
3.1 Myanmar Country Macro Economic Indicators |
3.2 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, 2021 & 2031F |
3.3 Myanmar Over-the-top (OTT) Platform Market - Industry Life Cycle |
3.4 Myanmar Over-the-top (OTT) Platform Market - Porter's Five Forces |
3.5 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Myanmar Over-the-top (OTT) Platform Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Myanmar |
4.2.2 Rising demand for on-demand content and video streaming services |
4.2.3 Growing adoption of digital entertainment platforms in the country |
4.3 Market Restraints |
4.3.1 Limited fixed broadband infrastructure and internet connectivity issues in some regions of Myanmar |
4.3.2 Low disposable income levels in certain segments of the population may hinder subscription growth |
4.3.3 Regulatory challenges and censorship issues impacting content availability on OTT platforms |
5 Myanmar Over-the-top (OTT) Platform Market Trends |
6 Myanmar Over-the-top (OTT) Platform Market, By Types |
6.1 Myanmar Over-the-top (OTT) Platform Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Video-Based, 2021- 2031F |
6.1.4 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Audio-Based, 2021- 2031F |
6.2 Myanmar Over-the-top (OTT) Platform Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.2.3 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Government, 2021- 2031F |
6.2.4 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.5 Myanmar Over-the-top (OTT) Platform Market Revenues & Volume, By Others, 2021- 2031F |
7 Myanmar Over-the-top (OTT) Platform Market Import-Export Trade Statistics |
7.1 Myanmar Over-the-top (OTT) Platform Market Export to Major Countries |
7.2 Myanmar Over-the-top (OTT) Platform Market Imports from Major Countries |
8 Myanmar Over-the-top (OTT) Platform Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for OTT platforms |
8.2 User engagement metrics such as daily active users (DAU) and average watch time |
8.3 Subscriber retention rate and churn rate for OTT services |
8.4 Growth in content library and partnerships with local content creators |
8.5 Expansion of payment options and accessibility features for users |
9 Myanmar Over-the-top (OTT) Platform Market - Opportunity Assessment |
9.1 Myanmar Over-the-top (OTT) Platform Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Myanmar Over-the-top (OTT) Platform Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Myanmar Over-the-top (OTT) Platform Market - Competitive Landscape |
10.1 Myanmar Over-the-top (OTT) Platform Market Revenue Share, By Companies, 2024 |
10.2 Myanmar Over-the-top (OTT) Platform Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |