Product Code: ETC189406 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The whiskey market in Myanmar reflects the country`s growing affluence and evolving consumer preferences for premium alcoholic beverages. Whiskey, a distilled spirit made from grains, enjoys popularity among consumers seeking quality and sophistication in their drinking choices. With rising disposable incomes and changing lifestyles, the whiskey market in Myanmar experiences expansion, driven by the demand for premium and imported whiskey brands.
The Myanmar Whiskey Market is driven by the rising popularity of whiskey as a preferred alcoholic beverage. The market benefits from increasing disposable incomes, the expansion of the hospitality sector, and the growing consumer interest in premium and craft whiskeys.
The Myanmar Whiskey Market is confronted with challenges related to the regulation and taxation of alcoholic beverages, which can affect pricing and availability. The market also faces competition from both local and international brands, which can impact market share. Additionally, there is a need for improved marketing and distribution strategies to reach a broader consumer base.
Myanmar government supports the Whiskey market by regulating alcohol production and consumption. Policies include setting regulations for whiskey production processes, licensing distilleries, and implementing taxation measures to control alcohol consumption while ensuring consumer safety and product quality.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Myanmar Whiskey Market Overview |
3.1 Myanmar Country Macro Economic Indicators |
3.2 Myanmar Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Myanmar Whiskey Market - Industry Life Cycle |
3.4 Myanmar Whiskey Market - Porter's Five Forces |
3.5 Myanmar Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Myanmar Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Myanmar Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Myanmar |
4.2.2 Growing popularity of whiskey among younger demographics |
4.2.3 Expansion of distribution channels for whiskey products in Myanmar |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcohol products in Myanmar |
4.3.2 Limited awareness and exposure to different types of whiskey among consumers in Myanmar |
5 Myanmar Whiskey Market Trends |
6 Myanmar Whiskey Market, By Types |
6.1 Myanmar Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Myanmar Whiskey Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Myanmar Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 Myanmar Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 Myanmar Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 Myanmar Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 Myanmar Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Myanmar Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Myanmar Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Myanmar Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Myanmar Whiskey Market Import-Export Trade Statistics |
7.1 Myanmar Whiskey Market Export to Major Countries |
7.2 Myanmar Whiskey Market Imports from Major Countries |
8 Myanmar Whiskey Market Key Performance Indicators |
8.1 Number of whiskey distilleries and brands entering the Myanmar market |
8.2 Percentage growth in whiskey consumption among the younger population in Myanmar |
8.3 Increase in the number of whiskey-related events and promotions in Myanmar |
9 Myanmar Whiskey Market - Opportunity Assessment |
9.1 Myanmar Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Myanmar Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Myanmar Whiskey Market - Competitive Landscape |
10.1 Myanmar Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Myanmar Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |