| Product Code: ETC4774379 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to see significant import shipments of alcoholic beverages, with Australia, Metropolitan France, China, Italy, and the Netherlands emerging as key exporting countries. The market remained highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). Despite a modest compound annual growth rate (CAGR) of 0.18% from 2020 to 2024, there was a notable decline in the growth rate from 2023 to 2024 at -5.89%. These trends suggest the need for strategic adjustments and market monitoring within the New Zealand alcoholic beverage import sector.

New Zealand's Alcoholic Beverage market is anticipated to experience a stable growth rate of 2.95% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Alcoholic Beverage Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Alcoholic Beverage Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Alcoholic Beverage Market - Industry Life Cycle |
3.4 New Zealand Alcoholic Beverage Market - Porter's Five Forces |
3.5 New Zealand Alcoholic Beverage Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 New Zealand Alcoholic Beverage Market Revenues & Volume Share, By Alcoholic content, 2021 & 2031F |
3.7 New Zealand Alcoholic Beverage Market Revenues & Volume Share, By Flavour, 2021 & 2031F |
3.8 New Zealand Alcoholic Beverage Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 New Zealand Alcoholic Beverage Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Alcoholic Beverage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer disposable income in New Zealand |
4.2.2 Growing demand for premium and craft alcoholic beverages |
4.2.3 Tourism industry boosting the consumption of alcoholic beverages |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcoholic beverages |
4.3.2 Health and wellness trends leading to reduced alcohol consumption |
4.3.3 Competition from non-alcoholic beverages |
5 New Zealand Alcoholic Beverage Market Trends |
6 New Zealand Alcoholic Beverage Market Segmentations |
6.1 New Zealand Alcoholic Beverage Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Alcoholic Beverage Market Revenues & Volume, By Beer, 2021-2031F |
6.1.3 New Zealand Alcoholic Beverage Market Revenues & Volume, By Wine, 2021-2031F |
6.1.4 New Zealand Alcoholic Beverage Market Revenues & Volume, By Spirits, 2021-2031F |
6.2 New Zealand Alcoholic Beverage Market, By Alcoholic content |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Alcoholic Beverage Market Revenues & Volume, By High, 2021-2031F |
6.2.3 New Zealand Alcoholic Beverage Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 New Zealand Alcoholic Beverage Market Revenues & Volume, By Low, 2021-2031F |
6.3 New Zealand Alcoholic Beverage Market, By Flavour |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Alcoholic Beverage Market Revenues & Volume, By Unflavoured, 2021-2031F |
6.3.3 New Zealand Alcoholic Beverage Market Revenues & Volume, By Flavoured, 2021-2031F |
6.4 New Zealand Alcoholic Beverage Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Alcoholic Beverage Market Revenues & Volume, By Glass Bottles, 2021-2031F |
6.4.3 New Zealand Alcoholic Beverage Market Revenues & Volume, By Tins, 2021-2031F |
6.4.4 New Zealand Alcoholic Beverage Market Revenues & Volume, By Plastic Bottles, 2021-2031F |
6.4.5 New Zealand Alcoholic Beverage Market Revenues & Volume, By Others, 2021-2031F |
6.5 New Zealand Alcoholic Beverage Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Alcoholic Beverage Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.5.3 New Zealand Alcoholic Beverage Market Revenues & Volume, By On-Trade, 2021-2031F |
6.5.4 New Zealand Alcoholic Beverage Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.5.5 New Zealand Alcoholic Beverage Market Revenues & Volume, By Online, 2021-2031F |
6.5.6 New Zealand Alcoholic Beverage Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.5.7 New Zealand Alcoholic Beverage Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Alcoholic Beverage Market Import-Export Trade Statistics |
7.1 New Zealand Alcoholic Beverage Market Export to Major Countries |
7.2 New Zealand Alcoholic Beverage Market Imports from Major Countries |
8 New Zealand Alcoholic Beverage Market Key Performance Indicators |
8.1 Number of craft breweries and distilleries in New Zealand |
8.2 Consumer preferences for premium alcoholic beverages |
8.3 Expenditure on alcohol-related tourism activities in New Zealand |
8.4 Adoption rate of low-alcohol or non-alcoholic alternatives |
8.5 Percentage of alcohol sales through e-commerce channels |
9 New Zealand Alcoholic Beverage Market - Opportunity Assessment |
9.1 New Zealand Alcoholic Beverage Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 New Zealand Alcoholic Beverage Market Opportunity Assessment, By Alcoholic content, 2021 & 2031F |
9.3 New Zealand Alcoholic Beverage Market Opportunity Assessment, By Flavour, 2021 & 2031F |
9.4 New Zealand Alcoholic Beverage Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.5 New Zealand Alcoholic Beverage Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Alcoholic Beverage Market - Competitive Landscape |
10.1 New Zealand Alcoholic Beverage Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Alcoholic Beverage Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |