| Product Code: ETC10161229 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of at-home hair dye to New Zealand in 2024 show a shift in market concentration from high to moderate, with the top exporters being the USA, Metropolitan France, China, Australia, and the UK. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate from 2020 to 2024 remains strong at 18.67%. This indicates a steady demand for at-home hair dye products in New Zealand, with a diverse range of countries contributing to the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand At-Home Hair Dye Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand At-Home Hair Dye Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand At-Home Hair Dye Market - Industry Life Cycle |
3.4 New Zealand At-Home Hair Dye Market - Porter's Five Forces |
3.5 New Zealand At-Home Hair Dye Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand At-Home Hair Dye Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 New Zealand At-Home Hair Dye Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand At-Home Hair Dye Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 New Zealand At-Home Hair Dye Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about DIY beauty treatments |
4.2.2 Growing trend of self-care and personal grooming at home |
4.2.3 Rising demand for natural and organic hair dye products |
4.3 Market Restraints |
4.3.1 Potential health risks associated with at-home hair dye application |
4.3.2 Competition from professional hair salons and stylists offering hair coloring services |
5 New Zealand At-Home Hair Dye Market Trends |
6 New Zealand At-Home Hair Dye Market, By Types |
6.1 New Zealand At-Home Hair Dye Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand At-Home Hair Dye Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand At-Home Hair Dye Market Revenues & Volume, By Permanent Hair Dye, 2021 - 2031F |
6.1.4 New Zealand At-Home Hair Dye Market Revenues & Volume, By Semi-permanent Dye, 2021 - 2031F |
6.1.5 New Zealand At-Home Hair Dye Market Revenues & Volume, By Color Creams, 2021 - 2031F |
6.2 New Zealand At-Home Hair Dye Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand At-Home Hair Dye Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.2.3 New Zealand At-Home Hair Dye Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.4 New Zealand At-Home Hair Dye Market Revenues & Volume, By Cosmetics, 2021 - 2031F |
6.3 New Zealand At-Home Hair Dye Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand At-Home Hair Dye Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.3.3 New Zealand At-Home Hair Dye Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 New Zealand At-Home Hair Dye Market Revenues & Volume, By Hair Treatment, 2021 - 2031F |
6.4 New Zealand At-Home Hair Dye Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 New Zealand At-Home Hair Dye Market Revenues & Volume, By DIY Kits, 2021 - 2031F |
6.4.3 New Zealand At-Home Hair Dye Market Revenues & Volume, By Application Tools, 2021 - 2031F |
6.4.4 New Zealand At-Home Hair Dye Market Revenues & Volume, By Professional-grade, 2021 - 2031F |
7 New Zealand At-Home Hair Dye Market Import-Export Trade Statistics |
7.1 New Zealand At-Home Hair Dye Market Export to Major Countries |
7.2 New Zealand At-Home Hair Dye Market Imports from Major Countries |
8 New Zealand At-Home Hair Dye Market Key Performance Indicators |
8.1 Online engagement metrics such as website traffic, social media followers, and engagement rates |
8.2 Customer satisfaction scores related to product quality, ease of use, and long-lasting color results |
8.3 Market research surveys measuring brand awareness, consumer preferences, and purchase intent |
9 New Zealand At-Home Hair Dye Market - Opportunity Assessment |
9.1 New Zealand At-Home Hair Dye Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand At-Home Hair Dye Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 New Zealand At-Home Hair Dye Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand At-Home Hair Dye Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 New Zealand At-Home Hair Dye Market - Competitive Landscape |
10.1 New Zealand At-Home Hair Dye Market Revenue Share, By Companies, 2024 |
10.2 New Zealand At-Home Hair Dye Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |