| Product Code: ETC11370829 | Publication Date: Apr 2025 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
New Zealand`s import of tissues from abroad saw a shift in supplier concentration in 2024, with top exporters being China, Australia, Indonesia, Germany, and Malaysia. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period of 2020-2024 remained positive at 1.43%. This indicates a steady demand for imported tissues in New Zealand. The moderate concentration of suppliers in 2024 suggests a more diverse sourcing strategy, potentially offering opportunities for market expansion and product diversification in the tissue import sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Away from Home Tissues Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Away from Home Tissues Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Away from Home Tissues Market - Industry Life Cycle |
3.4 New Zealand Away from Home Tissues Market - Porter's Five Forces |
3.5 New Zealand Away from Home Tissues Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 New Zealand Away from Home Tissues Market Revenues & Volume Share, By Material Type, 2022 & 2032F |
3.7 New Zealand Away from Home Tissues Market Revenues & Volume Share, By Restaurants, 2022 & 2032F |
3.8 New Zealand Away from Home Tissues Market Revenues & Volume Share, By Online Retail, 2022 & 2032F |
4 New Zealand Away from Home Tissues Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness of hygiene and cleanliness in public spaces |
4.2.2 Growth in the tourism industry leading to higher demand for away-from-home tissues |
4.2.3 Implementation of strict regulations and standards for hygiene in public places |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Competition from alternative products like hand dryers and air dryers in public restrooms |
5 New Zealand Away from Home Tissues Market Trends |
6 New Zealand Away from Home Tissues Market, By Types |
6.1 New Zealand Away from Home Tissues Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Away from Home Tissues Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 New Zealand Away from Home Tissues Market Revenues & Volume, By Toilet Paper, 2022 - 2032F |
6.1.4 New Zealand Away from Home Tissues Market Revenues & Volume, By Facial Tissue, 2022 - 2032F |
6.1.5 New Zealand Away from Home Tissues Market Revenues & Volume, By Paper Towels, 2022 - 2032F |
6.1.6 New Zealand Away from Home Tissues Market Revenues & Volume, By Napkins, 2022 - 2032F |
6.1.7 New Zealand Away from Home Tissues Market Revenues & Volume, By Wipes, 2022 - 2032F |
6.2 New Zealand Away from Home Tissues Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Away from Home Tissues Market Revenues & Volume, By Virgin Wood Pulp, 2022 - 2032F |
6.2.3 New Zealand Away from Home Tissues Market Revenues & Volume, By Recycled Paper, 2022 - 2032F |
6.2.4 New Zealand Away from Home Tissues Market Revenues & Volume, By Bamboo, 2022 - 2032F |
6.2.5 New Zealand Away from Home Tissues Market Revenues & Volume, By Non-Woven Fabrics, 2022 - 2032F |
6.3 New Zealand Away from Home Tissues Market, By Restaurants |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Away from Home Tissues Market Revenues & Volume, By Healthcare Facilities, 2022 - 2032F |
6.3.3 New Zealand Away from Home Tissues Market Revenues & Volume, By Educational Institutions, 2022 - 2032F |
6.3.4 New Zealand Away from Home Tissues Market Revenues & Volume, By Public Restrooms, 2022 - 2032F |
6.4 New Zealand Away from Home Tissues Market, By Online Retail |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Away from Home Tissues Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.4.3 New Zealand Away from Home Tissues Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.4.4 New Zealand Away from Home Tissues Market Revenues & Volume, By Wholesale Distributors, 2022 - 2032F |
7 New Zealand Away from Home Tissues Market Import-Export Trade Statistics |
7.1 New Zealand Away from Home Tissues Market Export to Major Countries |
7.2 New Zealand Away from Home Tissues Market Imports from Major Countries |
8 New Zealand Away from Home Tissues Market Key Performance Indicators |
8.1 Average utilization rate of away-from-home tissue dispensers in public places |
8.2 Customer satisfaction scores related to the availability and quality of away-from-home tissues |
8.3 Percentage increase in the number of public facilities adopting sustainable and eco-friendly away-from-home tissue products |
9 New Zealand Away from Home Tissues Market - Opportunity Assessment |
9.1 New Zealand Away from Home Tissues Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 New Zealand Away from Home Tissues Market Opportunity Assessment, By Material Type, 2022 & 2032F |
9.3 New Zealand Away from Home Tissues Market Opportunity Assessment, By Restaurants, 2022 & 2032F |
9.4 New Zealand Away from Home Tissues Market Opportunity Assessment, By Online Retail, 2022 & 2032F |
10 New Zealand Away from Home Tissues Market - Competitive Landscape |
10.1 New Zealand Away from Home Tissues Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Away from Home Tissues Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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