| Product Code: ETC5075358 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand market for biscuits and crackers continues to thrive, with top exporters including Australia, Indonesia, UK, Thailand, and India. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, signaling strong competition among suppliers. The impressive Compound Annual Growth Rate (CAGR) of 8.59% from 2020 to 2024 highlights sustained industry growth. Moreover, the growth rate of 5.56% in 2024 demonstrates a positive upward trend in import shipments, underlining the popularity and demand for these products in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Biscuits and Crackers Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Biscuits and Crackers Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Biscuits and Crackers Market - Industry Life Cycle |
3.4 New Zealand Biscuits and Crackers Market - Porter's Five Forces |
3.5 New Zealand Biscuits and Crackers Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Biscuits and Crackers Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 New Zealand Biscuits and Crackers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for healthier snacking options |
4.2.2 Growing popularity of premium and gourmet biscuits and crackers |
4.2.3 Rising preference for convenience foods and on-the-go snacking |
4.3 Market Restraints |
4.3.1 Competition from other snack categories such as chips, nuts, and bars |
4.3.2 Price sensitivity of consumers due to economic uncertainties |
5 New Zealand Biscuits and Crackers Market Trends |
6 New Zealand Biscuits and Crackers Market Segmentations |
6.1 New Zealand Biscuits and Crackers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Biscuits and Crackers Market Revenues & Volume, By Biscuits, 2021-2031F |
6.1.3 New Zealand Biscuits and Crackers Market Revenues & Volume, By Crackers, 2021-2031F |
6.2 New Zealand Biscuits and Crackers Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Biscuits and Crackers Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 New Zealand Biscuits and Crackers Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.4 New Zealand Biscuits and Crackers Market Revenues & Volume, By Food Store, 2021-2031F |
7 New Zealand Biscuits and Crackers Market Import-Export Trade Statistics |
7.1 New Zealand Biscuits and Crackers Market Export to Major Countries |
7.2 New Zealand Biscuits and Crackers Market Imports from Major Countries |
8 New Zealand Biscuits and Crackers Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the biscuits and crackers segment |
8.3 Growth in online sales and e-commerce presence |
8.4 Percentage of market share held by premium and gourmet products |
8.5 Customer loyalty and repeat purchase rates |
9 New Zealand Biscuits and Crackers Market - Opportunity Assessment |
9.1 New Zealand Biscuits and Crackers Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Biscuits and Crackers Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 New Zealand Biscuits and Crackers Market - Competitive Landscape |
10.1 New Zealand Biscuits and Crackers Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Biscuits and Crackers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here