| Product Code: ETC5259430 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
New Zealand`s color cosmetics import market saw steady growth in 2024, with the USA, China, Italy, Metropolitan France, and Australia emerging as key exporting countries. The market displayed low concentration with a stable Herfindahl-Hirschman Index (HHI). The impressive Compound Annual Growth Rate (CAGR) of 8.09% from 2020 to 2024 indicates sustained expansion, while the notable growth rate of 12.61% from 2023 to 2024 points to accelerating demand. This data suggests a positive outlook for the color cosmetics import sector in New Zealand, driven by diverse sources and robust growth trends.

In the Asia region, the Color Cosmetics market in New Zealand is projected to expand at a stable growth rate of 3.00% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

The color cosmetics market in New Zealand encompasses a wide range of beauty products, including makeup, nail polish, and hair dyes, catering to diverse consumer preferences and trends. With a focus on quality, diversity, and inclusivity, the market is characterized by dynamic competition, product innovation, and evolving beauty standards.
The New Zealand Color Cosmetics Market is driven by the increasing consumer interest in personal grooming and beauty products. The rise in disposable income, changing fashion trends, and the influence of social media on beauty standards contribute to the growing demand for color cosmetics. Additionally, the introduction of innovative and natural cosmetic products boosts market growth.
Intense competition from international brands coupled with evolving consumer preferences necessitates continuous innovation and marketing efforts.
The color cosmetics market in New Zealand caters to the growing demand for beauty and personal care products. Government regulations ensure product safety, quality, and labeling accuracy to protect consumer health. Policies may include restrictions on certain ingredients and advertising practices to promote transparency and consumer confidence.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Color Cosmetics Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Color Cosmetics Market - Industry Life Cycle |
3.4 New Zealand Color Cosmetics Market - Porter's Five Forces |
3.5 New Zealand Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 New Zealand Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 New Zealand Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness and demand for natural and organic color cosmetics products |
4.2.2 Rising disposable income levels leading to increased spending on premium color cosmetics brands |
4.2.3 Influencer marketing and social media driving trends and product launches in the color cosmetics market |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on certain ingredients impacting product formulations and availability |
4.3.2 High competition from international color cosmetics brands entering the New Zealand market |
4.3.3 Economic uncertainty affecting consumer spending patterns on non-essential items like color cosmetics |
5 New Zealand Color Cosmetics Market Trends |
6 New Zealand Color Cosmetics Market Segmentations |
6.1 New Zealand Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.3 New Zealand Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 New Zealand Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 New Zealand Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 New Zealand Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 New Zealand Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 New Zealand Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 New Zealand Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 New Zealand Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Color Cosmetics Market Import-Export Trade Statistics |
7.1 New Zealand Color Cosmetics Market Export to Major Countries |
7.2 New Zealand Color Cosmetics Market Imports from Major Countries |
8 New Zealand Color Cosmetics Market Key Performance Indicators |
8.1 Social media engagement rates for color cosmetics brands in New Zealand |
8.2 Number of new product launches in the natural and organic color cosmetics segment |
8.3 Growth in online sales of color cosmetics products in New Zealand |
8.4 Customer satisfaction scores for color cosmetics brands in terms of product quality and performance |
8.5 Sustainability initiatives adopted by color cosmetics companies operating in New Zealand |
9 New Zealand Color Cosmetics Market - Opportunity Assessment |
9.1 New Zealand Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 New Zealand Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 New Zealand Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Color Cosmetics Market - Competitive Landscape |
10.1 New Zealand Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |