| Product Code: ETC8559437 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a decline in both the CAGR and growth rate in the entrance floor mat import market in New Zealand, the top exporting countries in 2024 remained consistent with India, Sri Lanka, China, Australia, and the USA leading the way. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, possibly leading to competitive challenges. Monitoring the trends and shifts in this market will be crucial for businesses looking to navigate the import landscape successfully.

The New Zealand Entrance Floor Mat Market is experiencing steady growth driven by factors such as increasing awareness about cleanliness, the growing focus on workplace safety, and the rising demand for aesthetic appeal in commercial and residential spaces. Entrance floor mats are essential for trapping dirt, moisture, and debris, thereby enhancing indoor air quality and reducing maintenance costs. The market offers a variety of options including traditional coir mats, rubber mats, and high-performance textile mats with features like anti-slip backing and moisture-wicking properties. Key market players in New Zealand include local manufacturers as well as international brands offering innovative and sustainable solutions. With the emphasis on hygiene and safety post-COVID-19, the demand for entrance floor mats is expected to continue to rise, making it a promising segment within the country`s overall flooring industry.
The New Zealand entrance floor mat market is experiencing a growing trend towards eco-friendly and sustainable materials, as businesses and consumers prioritize environmental responsibility. There is also a noticeable shift towards custom-designed and branded entrance mats, offering businesses a unique way to make a strong first impression. Opportunities lie in the increasing demand for high-quality, durable entrance mats that offer enhanced functionality such as moisture absorption, dirt trapping, and slip resistance. The market is also witnessing a rise in smart entrance mats equipped with sensors for monitoring foot traffic and enhancing safety measures. As businesses focus on creating welcoming and safe environments for their customers and employees, there is a growing need for innovative entrance mat solutions in New Zealand.
In the New Zealand Entrance Floor Mat Market, challenges include increasing competition from imported products, fluctuating raw material prices, and evolving consumer preferences towards sustainability and durability. Local manufacturers are under pressure to innovate and offer value-added features to differentiate themselves in the market. Additionally, logistical challenges such as transportation costs and delivery times can impact the overall supply chain efficiency. Ensuring consistent quality standards and adhering to regulatory requirements also pose challenges for market players. Furthermore, the ongoing COVID-19 pandemic has brought about additional challenges related to supply chain disruptions and changes in consumer behavior. Overall, navigating these challenges requires strategic decision-making, investment in research and development, and effective marketing strategies to stay competitive in the New Zealand Entrance Floor Mat Market.
The New Zealand Entrance Floor Mat Market is primarily driven by factors such as increasing awareness about cleanliness and hygiene, rising demand for durable and long-lasting entrance mats to protect indoor flooring from dirt and moisture, and the growing emphasis on enhancing the aesthetic appeal of entryways in residential and commercial spaces. Additionally, the hospitality and healthcare sectors are key drivers of the market, as these industries require high-quality entrance mats to maintain cleanliness standards and prevent slips and falls. Furthermore, the trend towards sustainable and eco-friendly entrance mats made from recyclable materials is also shaping the market dynamics in New Zealand, as consumers are increasingly prioritizing environmentally-friendly products.
Government policies in New Zealand related to the Entrance Floor Mat Market primarily focus on regulations and standards related to safety, cleanliness, and environmental sustainability. The government mandates strict adherence to safety standards for entrance floor mats to prevent slip and fall accidents, especially in public spaces and commercial buildings. Additionally, there are guidelines in place to ensure that entrance mats meet certain quality standards to effectively trap dirt and moisture, thus contributing to maintaining a clean environment. Furthermore, there is a growing emphasis on the environmental impact of entrance mats, with policies encouraging the use of eco-friendly materials and promoting sustainable practices in the manufacturing and disposal of these products. Overall, government policies in New Zealand aim to ensure that entrance floor mats contribute to a safe, clean, and sustainable indoor environment.
The future outlook for the New Zealand Entrance Floor Mat Market looks promising as businesses and households increasingly prioritize cleanliness and safety. With a growing awareness of the importance of maintaining hygienic environments, the demand for entrance floor mats is expected to rise. Additionally, as sustainability becomes a key consideration for consumers, there is a shift towards eco-friendly and durable materials in floor mat manufacturing. The market is also likely to benefit from innovations in technology, such as antimicrobial and anti-slip features, enhancing the functionality of entrance floor mats. Overall, the New Zealand Entrance Floor Mat Market is projected to experience steady growth driven by a combination of hygiene consciousness, environmental concerns, and technological advancements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Entrance Floor Mat Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Entrance Floor Mat Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Entrance Floor Mat Market - Industry Life Cycle |
3.4 New Zealand Entrance Floor Mat Market - Porter's Five Forces |
3.5 New Zealand Entrance Floor Mat Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Entrance Floor Mat Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 New Zealand Entrance Floor Mat Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand Entrance Floor Mat Market Revenues & Volume Share, By Material, 2021 & 2031F |
4 New Zealand Entrance Floor Mat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness of the importance of floor mats in maintaining cleanliness and safety in entrances |
4.2.2 Increasing focus on interior aesthetics and décor in residential and commercial spaces |
4.2.3 Rise in construction activities and infrastructure development in New Zealand |
4.3 Market Restraints |
4.3.1 Economic downturn impacting consumer spending on non-essential items like entrance floor mats |
4.3.2 Competition from alternative flooring solutions such as tiles, hardwood, or carpeting |
5 New Zealand Entrance Floor Mat Market Trends |
6 New Zealand Entrance Floor Mat Market, By Types |
6.1 New Zealand Entrance Floor Mat Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Entrance Floor Mat Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 New Zealand Entrance Floor Mat Market Revenues & Volume, By Scrapper and Wiper, 2021- 2031F |
6.1.4 New Zealand Entrance Floor Mat Market Revenues & Volume, By Anti-Fatigue Mats, 2021- 2031F |
6.1.5 New Zealand Entrance Floor Mat Market Revenues & Volume, By Logo Mats, 2021- 2031F |
6.1.6 New Zealand Entrance Floor Mat Market Revenues & Volume, By Specialty Mats, 2021- 2031F |
6.1.7 New Zealand Entrance Floor Mat Market Revenues & Volume, By Others, 2021- 2031F |
6.2 New Zealand Entrance Floor Mat Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Entrance Floor Mat Market Revenues & Volume, By Indoor, 2021- 2031F |
6.2.3 New Zealand Entrance Floor Mat Market Revenues & Volume, By Outdoor, 2021- 2031F |
6.3 New Zealand Entrance Floor Mat Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Entrance Floor Mat Market Revenues & Volume, By Commercial, 2021- 2031F |
6.3.3 New Zealand Entrance Floor Mat Market Revenues & Volume, By Residential, 2021- 2031F |
6.4 New Zealand Entrance Floor Mat Market, By Material |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Entrance Floor Mat Market Revenues & Volume, By Coir, 2021- 2031F |
6.4.3 New Zealand Entrance Floor Mat Market Revenues & Volume, By Cotton, 2021- 2031F |
6.4.4 New Zealand Entrance Floor Mat Market Revenues & Volume, By Nylon, 2021- 2031F |
6.4.5 New Zealand Entrance Floor Mat Market Revenues & Volume, By Polypropylene, 2021- 2031F |
6.4.6 New Zealand Entrance Floor Mat Market Revenues & Volume, By Rubber, 2021- 2031F |
6.4.7 New Zealand Entrance Floor Mat Market Revenues & Volume, By Vinyl, 2021- 2031F |
7 New Zealand Entrance Floor Mat Market Import-Export Trade Statistics |
7.1 New Zealand Entrance Floor Mat Market Export to Major Countries |
7.2 New Zealand Entrance Floor Mat Market Imports from Major Countries |
8 New Zealand Entrance Floor Mat Market Key Performance Indicators |
8.1 Average time spent by customers in a store or establishment (indicating the importance of cleanliness and safety) |
8.2 Number of new building permits issued (reflecting construction activity and potential demand for entrance floor mats) |
8.3 Percentage of businesses investing in interior décor and aesthetics (showing a market trend towards enhancing entryways) |
9 New Zealand Entrance Floor Mat Market - Opportunity Assessment |
9.1 New Zealand Entrance Floor Mat Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Entrance Floor Mat Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 New Zealand Entrance Floor Mat Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand Entrance Floor Mat Market Opportunity Assessment, By Material, 2021 & 2031F |
10 New Zealand Entrance Floor Mat Market - Competitive Landscape |
10.1 New Zealand Entrance Floor Mat Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Entrance Floor Mat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |