| Product Code: ETC8560734 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a decline in the growth rate for gaming chair imports to New Zealand in 2024, the market continues to be dominated by key exporting countries such as China, Vietnam, Italy, Thailand, and Malaysia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure. The negative compound annual growth rate (CAGR) from 2020 to 2024 suggests a slowdown in the market. However, with top countries consistently supplying gaming chairs to New Zealand, there remains a strong foundation for continued trade and potential market expansion in the future.

The New Zealand gaming chair market is experiencing steady growth, fueled by the increasing popularity of gaming among consumers. With a surge in demand for comfortable and ergonomic seating solutions for extended gaming sessions, gaming chairs have become a sought-after product in the country. Key players in the market offer a wide range of options, including racing-style chairs, ergonomic designs, and customizable features to cater to the diverse preferences of gamers. The market is characterized by intense competition, with companies focusing on product innovation, branding, and marketing strategies to gain a competitive edge. Additionally, the growing trend of e-sports and professional gaming in New Zealand further boosts the demand for high-quality gaming chairs, emphasizing the importance of performance and comfort for gamers.
The New Zealand gaming chair market is currently experiencing a surge in demand due to the growing popularity of gaming and esports in the country. With an increasing number of gamers looking for comfort and ergonomic support during long hours of gaming, there is a significant opportunity for manufacturers and retailers to offer a wide range of gaming chairs that cater to different preferences and budgets. Key trends in the market include the incorporation of advanced features such as adjustable lumbar support, RGB lighting, and high-density foam padding for enhanced comfort. Additionally, there is a rising trend towards eco-friendly and sustainable materials in response to consumer demand for environmentally conscious products. Overall, the New Zealand gaming chair market presents a promising landscape for innovation and growth in the coming years.
In the New Zealand Gaming Chair Market, some key challenges include intense competition from both local and global brands, pricing pressure due to the presence of cheaper alternatives, and the need to constantly innovate and differentiate products to appeal to a diverse consumer base. Additionally, logistics and supply chain issues can impact timely deliveries, especially for imported products. Furthermore, maintaining high quality standards while keeping costs competitive poses a constant challenge for manufacturers and retailers in the market. Overall, staying ahead in terms of product features, design, pricing, and distribution channels remains a significant challenge in the New Zealand Gaming Chair Market.
The New Zealand Gaming Chair Market is primarily driven by the growing popularity of eSports and online gaming among the younger population. As gaming becomes a mainstream form of entertainment, there is an increasing demand for ergonomic and comfortable seating options to enhance the gaming experience. Additionally, the rise of live-streaming platforms like Twitch and YouTube Gaming has further fueled the demand for gaming chairs as gamers seek to create professional setups for their broadcasts. The trend of customizable and aesthetically pleasing gaming chairs, with features such as built-in speakers, RGB lighting, and adjustable armrests, is also contributing to the market growth. Furthermore, the increasing awareness of the importance of maintaining good posture during long gaming sessions is prompting consumers to invest in high-quality gaming chairs for better support and comfort.
In New Zealand, the gaming chair market is subject to regulations under the Consumer Guarantees Act and Fair Trading Act. These laws ensure that gaming chairs sold in the market meet certain quality and safety standards, protecting consumers from faulty products and misleading advertising. Additionally, the government has implemented guidelines for online gaming chair retailers to adhere to consumer protection laws, such as providing clear warranty terms and refund policies. Import regulations may also impact the market, ensuring that gaming chairs meet safety standards and are properly labeled. Overall, the government policies in New Zealand aim to promote consumer trust and safety in the gaming chair market through stringent quality control measures and transparent business practices.
The future outlook for the New Zealand Gaming Chair Market looks promising, driven by the increasing popularity of gaming as a form of entertainment among the younger demographic. With a growing number of gamers investing in high-quality equipment to enhance their gaming experience, the demand for ergonomic and stylish gaming chairs is expected to rise. Additionally, the rising awareness of the importance of maintaining good posture during long gaming sessions is likely to further fuel the market growth. Manufacturers are anticipated to continue innovating to offer features such as adjustable lumbar support, built-in speakers, and customizable designs to cater to the evolving preferences of gamers. Overall, the New Zealand Gaming Chair Market is poised for steady growth in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Gaming Chair Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Gaming Chair Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Gaming Chair Market - Industry Life Cycle |
3.4 New Zealand Gaming Chair Market - Porter's Five Forces |
3.5 New Zealand Gaming Chair Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Gaming Chair Market Revenues & Volume Share, By Electronics Attachment, 2021 & 2031F |
3.7 New Zealand Gaming Chair Market Revenues & Volume Share, By Wheel Type, 2021 & 2031F |
3.8 New Zealand Gaming Chair Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.9 New Zealand Gaming Chair Market Revenues & Volume Share, By Weight, 2021 & 2031F |
3.10 New Zealand Gaming Chair Market Revenues & Volume Share, By Price, 2021 & 2031F |
4 New Zealand Gaming Chair Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 New Zealand Gaming Chair Market Trends |
6 New Zealand Gaming Chair Market, By Types |
6.1 New Zealand Gaming Chair Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Gaming Chair Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 New Zealand Gaming Chair Market Revenues & Volume, By PC Gaming Chair, 2021- 2031F |
6.1.4 New Zealand Gaming Chair Market Revenues & Volume, By Racer Chair, 2021- 2031F |
6.1.5 New Zealand Gaming Chair Market Revenues & Volume, By Hybrid Gaming Chair, 2021- 2031F |
6.1.6 New Zealand Gaming Chair Market Revenues & Volume, By Recliner Gaming Chair, 2021- 2031F |
6.1.7 New Zealand Gaming Chair Market Revenues & Volume, By Rocker Gaming Chair, 2021- 2031F |
6.1.8 New Zealand Gaming Chair Market Revenues & Volume, By Pedestal Gaming Chair, 2021- 2031F |
6.2 New Zealand Gaming Chair Market, By Electronics Attachment |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Gaming Chair Market Revenues & Volume, By Without Electronics Attachment, 2021- 2031F |
6.2.3 New Zealand Gaming Chair Market Revenues & Volume, By With Electronics Attachment, 2021- 2031F |
6.3 New Zealand Gaming Chair Market, By Wheel Type |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Gaming Chair Market Revenues & Volume, By With Wheel, 2021- 2031F |
6.3.3 New Zealand Gaming Chair Market Revenues & Volume, By Without Wheel, 2021- 2031F |
6.4 New Zealand Gaming Chair Market, By Material |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Gaming Chair Market Revenues & Volume, By PU Leather, 2021- 2031F |
6.4.3 New Zealand Gaming Chair Market Revenues & Volume, By PVC Leather, 2021- 2031F |
6.4.4 New Zealand Gaming Chair Market Revenues & Volume, By Others, 2021- 2031F |
6.5 New Zealand Gaming Chair Market, By Weight |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Gaming Chair Market Revenues & Volume, By Less than 60 Lbs, 2021- 2031F |
6.5.3 New Zealand Gaming Chair Market Revenues & Volume, By 60 to 70 Lbs, 2021- 2031F |
6.5.4 New Zealand Gaming Chair Market Revenues & Volume, By More than 70 Lbs, 2021- 2031F |
6.6 New Zealand Gaming Chair Market, By Price |
6.6.1 Overview and Analysis |
6.6.2 New Zealand Gaming Chair Market Revenues & Volume, By Mid-Range (151-300 USD), 2021- 2031F |
6.6.3 New Zealand Gaming Chair Market Revenues & Volume, By High Range (Above 301 USD), 2021- 2031F |
6.6.4 New Zealand Gaming Chair Market Revenues & Volume, By Low Range (Below 150 USD), 2021- 2031F |
7 New Zealand Gaming Chair Market Import-Export Trade Statistics |
7.1 New Zealand Gaming Chair Market Export to Major Countries |
7.2 New Zealand Gaming Chair Market Imports from Major Countries |
8 New Zealand Gaming Chair Market Key Performance Indicators |
9 New Zealand Gaming Chair Market - Opportunity Assessment |
9.1 New Zealand Gaming Chair Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Gaming Chair Market Opportunity Assessment, By Electronics Attachment, 2021 & 2031F |
9.3 New Zealand Gaming Chair Market Opportunity Assessment, By Wheel Type, 2021 & 2031F |
9.4 New Zealand Gaming Chair Market Opportunity Assessment, By Material, 2021 & 2031F |
9.5 New Zealand Gaming Chair Market Opportunity Assessment, By Weight, 2021 & 2031F |
9.6 New Zealand Gaming Chair Market Opportunity Assessment, By Price, 2021 & 2031F |
10 New Zealand Gaming Chair Market - Competitive Landscape |
10.1 New Zealand Gaming Chair Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Gaming Chair Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |