| Product Code: ETC5124169 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to rely on imports of household vacuum cleaners, with top exporters including China, Malaysia, Vietnam, Philippines, and Germany. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The compound annual growth rate (CAGR) from 2020 to 2024 was a steady 5.1%, while the growth rate from 2023 to 2024 spiked to an impressive 16.1%. These figures suggest a robust demand for vacuum cleaners in New Zealand, highlighting the importance of these imports in meeting consumer needs.

The Household Vacuum Cleaners market in New Zealand is projected to grow at a growing growth rate of 7.94% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

In New Zealand, the household vacuum cleaners market offers a variety of options including upright, canister, and robotic models. With advancements in suction power and filtration systems, vacuum cleaners contribute to maintaining clean indoor environments.
The household vacuum cleaners market in New Zealand is experiencing steady growth driven by factors such as urbanization, increasing awareness about indoor air quality, and the need for efficient cleaning solutions. Vacuum cleaners equipped with advanced features such as HEPA filtration, cyclonic suction, and cordless operation are gaining popularity among consumers seeking to maintain clean and healthy living environments. Moreover, the trend towards compact and lightweight vacuum cleaners is driving product innovation and market competitiveness. Additionally, the growing availability of robotic vacuum cleaners and smart home integration features is expanding the market appeal to tech-savvy consumers. Furthermore, government initiatives promoting energy efficiency and sustainability are encouraging consumers to upgrade to eco-friendly vacuum cleaners, further fueling market expansion.
Ensuring effectiveness in cleaning performance while minimizing noise, energy consumption, and environmental impact is a primary challenge for the household vacuum cleaners market. Additionally, addressing concerns about air quality and allergen removal is crucial for consumer satisfaction and regulatory compliance.
The household vacuum cleaners market in New Zealand is witnessing growth due to increasing awareness regarding indoor air quality and cleanliness. Government regulations on energy efficiency and product standards influence market dynamics.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Household Vacuum Cleaners Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Household Vacuum Cleaners Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Household Vacuum Cleaners Market - Industry Life Cycle |
3.4 New Zealand Household Vacuum Cleaners Market - Porter's Five Forces |
3.5 New Zealand Household Vacuum Cleaners Market Revenues & Volume Share, By Operation Mode, 2021 & 2031F |
3.6 New Zealand Household Vacuum Cleaners Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 New Zealand Household Vacuum Cleaners Market Revenues & Volume Share, By Mode of Sale, 2021 & 2031F |
3.8 New Zealand Household Vacuum Cleaners Market Revenues & Volume Share, By Type of Use, 2021 & 2031F |
4 New Zealand Household Vacuum Cleaners Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about cleanliness and hygiene in households |
4.2.2 Technological advancements leading to more efficient and convenient vacuum cleaners |
4.2.3 Growing trend of smaller living spaces and apartments, increasing the need for compact vacuum cleaners |
4.3 Market Restraints |
4.3.1 Economic instability impacting consumer spending on non-essential items like vacuum cleaners |
4.3.2 Competition from alternative cleaning solutions such as robotic vacuum cleaners |
4.3.3 Environmental concerns leading to a shift towards sustainable and eco-friendly cleaning products |
5 New Zealand Household Vacuum Cleaners Market Trends |
6 New Zealand Household Vacuum Cleaners Market Segmentations |
6.1 New Zealand Household Vacuum Cleaners Market, By Operation Mode |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Self-Drive, 2021-2031F |
6.1.3 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Remote Control, 2021-2031F |
6.2 New Zealand Household Vacuum Cleaners Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Upright, 2021-2031F |
6.2.3 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Canister, 2021-2031F |
6.2.4 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Central, 2021-2031F |
6.2.5 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Robotic, 2021-2031F |
6.2.6 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Drum, 2021-2031F |
6.2.7 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Wet/Dry, 2021-2031F |
6.3 New Zealand Household Vacuum Cleaners Market, By Mode of Sale |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Online, 2021-2031F |
6.4 New Zealand Household Vacuum Cleaners Market, By Type of Use |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Floor Vacuum Cleaner, 2021-2031F |
6.4.3 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Window Vacuum Cleaner, 2021-2031F |
6.4.4 New Zealand Household Vacuum Cleaners Market Revenues & Volume, By Pool Vacuum Cleaner, 2021-2031F |
7 New Zealand Household Vacuum Cleaners Market Import-Export Trade Statistics |
7.1 New Zealand Household Vacuum Cleaners Market Export to Major Countries |
7.2 New Zealand Household Vacuum Cleaners Market Imports from Major Countries |
8 New Zealand Household Vacuum Cleaners Market Key Performance Indicators |
8.1 Average time spent on vacuuming per household |
8.2 Percentage of households owning multiple vacuum cleaners |
8.3 Customer satisfaction scores for different vacuum cleaner brands |
8.4 Number of new product launches and innovations in the market |
8.5 Market penetration of cordless or bagless vacuum cleaners |
9 New Zealand Household Vacuum Cleaners Market - Opportunity Assessment |
9.1 New Zealand Household Vacuum Cleaners Market Opportunity Assessment, By Operation Mode, 2021 & 2031F |
9.2 New Zealand Household Vacuum Cleaners Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 New Zealand Household Vacuum Cleaners Market Opportunity Assessment, By Mode of Sale, 2021 & 2031F |
9.4 New Zealand Household Vacuum Cleaners Market Opportunity Assessment, By Type of Use, 2021 & 2031F |
10 New Zealand Household Vacuum Cleaners Market - Competitive Landscape |
10.1 New Zealand Household Vacuum Cleaners Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Household Vacuum Cleaners Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |