| Product Code: ETC4848726 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite a significant decrease in the Compound Annual Growth Rate (CAGR) from 2020 to 2024, New Zealand continues to import kefir primarily from China, India, Netherlands, Australia, and Iran. The High Herfindahl-Hirschman Index (HHI) indicates a highly concentrated market in 2024. The negative growth rate in 2023-24 suggests a challenging market environment for kefir imports, which could be influenced by various factors such as changing consumer preferences or supply chain disruptions. Monitoring these trends and understanding the dynamics of the market will be crucial for stakeholders in the kefir import industry in New Zealand.

The kefir market in New Zealand is expanding as more consumers discover its health benefits, including probiotic properties. This fermented milk drink is gaining popularity in health food stores and supermarkets.
The demand for kefir in New Zealand is driven by the growing consumer interest in probiotic and functional foods. Kefir, a fermented dairy product, is known for its health benefits, including improved digestion and immune system support. The increasing awareness of gut health and the trend towards natural and healthy beverages propel the market. Additionally, the availability of flavored and plant-based kefir products caters to a wider consumer base, further driving demand.
Despite the growing consumer interest in probiotic-rich foods, the Kefir market in New Zealand confronts challenges related to limited awareness and distribution. Educating consumers about the health benefits of Kefir and expanding its availability beyond niche health stores could be pivotal for market expansion. Additionally, ensuring product quality and freshness poses ongoing challenges for manufacturers and retailers.
Regulations ensuring food safety and quality standards impact the kefir market. Government support for the dairy industry and health-promoting food products fosters market expansion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Kefir Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Kefir Market - Industry Life Cycle |
3.4 New Zealand Kefir Market - Porter's Five Forces |
3.5 New Zealand Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 New Zealand Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 New Zealand Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 New Zealand Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 New Zealand Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of kefir |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising trend of lactose-free and probiotic-rich foods |
4.3 Market Restraints |
4.3.1 Limited availability of kefir products in retail stores |
4.3.2 High production costs impacting pricing |
4.3.3 Lack of awareness about kefir among certain consumer segments |
5 New Zealand Kefir Market Trends |
6 New Zealand Kefir Market Segmentations |
6.1 New Zealand Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Kefir Market Revenues & Volume, By Organic? , 2021-2031F |
6.1.3 New Zealand Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 New Zealand Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Kefir Market Revenues & Volume, By Flavored? , 2021-2031F |
6.2.3 New Zealand Kefir Market Revenues & Volume, By Unflavored? , 2021-2031F |
6.3 New Zealand Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 New Zealand Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 New Zealand Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Kefir Market Revenues & Volume, By Animal milk? , 2021-2031F |
6.4.3 New Zealand Kefir Market Revenues & Volume, By Soy milk? , 2021-2031F |
6.4.4 New Zealand Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 New Zealand Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Kefir Market Import-Export Trade Statistics |
7.1 New Zealand Kefir Market Export to Major Countries |
7.2 New Zealand Kefir Market Imports from Major Countries |
8 New Zealand Kefir Market Key Performance Indicators |
8.1 Number of new product launches in the kefir market |
8.2 Percentage of consumers who perceive kefir as a healthier alternative |
8.3 Growth in the number of kefir producers using sustainable packaging |
8.4 Increase in the number of kefir-related online searches |
8.5 Expansion of kefir product distribution channels (e.g., online platforms, specialty stores) |
9 New Zealand Kefir Market - Opportunity Assessment |
9.1 New Zealand Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 New Zealand Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 New Zealand Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 New Zealand Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 New Zealand Kefir Market - Competitive Landscape |
10.1 New Zealand Kefir Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |