| Product Code: ETC5519426 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand lingerie market continues to rely heavily on imports, with China, Indonesia, Vietnam, Sri Lanka, and Bangladesh being the top exporting countries in 2024. The industry shows high concentration levels, with the Herfindahl-Hirschman Index (HHI) remaining elevated. Despite facing challenges, the market has maintained steady growth, with a compound annual growth rate (CAGR) of 2.75% from 2020 to 2024. The growth rate from 2023 to 2024 is reported at 1.27%, indicating a resilient and evolving market landscape for lingerie imports in New Zealand.

By 2027, New Zealand's Lingerie market is forecasted to achieve a stable growth rate of 2.19%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Lingerie Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Lingerie Market - Industry Life Cycle |
3.4 New Zealand Lingerie Market - Porter's Five Forces |
3.5 New Zealand Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in New Zealand |
4.2.2 Growing awareness and demand for sustainable and ethically-produced lingerie |
4.2.3 Shift towards online shopping and e-commerce platforms for lingerie purchases |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international lingerie brands |
4.3.2 Fluctuations in raw material prices impacting production costs |
5 New Zealand Lingerie Market Trends |
6 New Zealand Lingerie Market Segmentations |
6.1 New Zealand Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 New Zealand Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 New Zealand Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 New Zealand Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 New Zealand Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 New Zealand Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 New Zealand Lingerie Market Import-Export Trade Statistics |
7.1 New Zealand Lingerie Market Export to Major Countries |
7.2 New Zealand Lingerie Market Imports from Major Countries |
8 New Zealand Lingerie Market Key Performance Indicators |
8.1 Customer satisfaction score from online reviews and surveys |
8.2 Number of website visitors and conversion rates for online lingerie retailers |
8.3 Percentage of revenue from sustainable and ethically-produced lingerie |
8.4 Social media engagement metrics such as likes, shares, and comments on lingerie posts |
8.5 Rate of return customers and customer loyalty program participation |
9 New Zealand Lingerie Market - Opportunity Assessment |
9.1 New Zealand Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Lingerie Market - Competitive Landscape |
10.1 New Zealand Lingerie Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |