| Product Code: ETC5447207 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | 
Mobile application security is a critical concern for businesses and consumers alike, given the increasing prevalence of cyber threats targeting mobile devices and applications. In New Zealand, the mobile application security market addresses the need for robust security solutions to protect sensitive data and mitigate risks associated with mobile app vulnerabilities. Factors such as regulatory compliance, data privacy concerns, and threat landscape dynamics drive the demand for mobile application security solutions in the country.
With the rising number of cyber threats targeting mobile devices and applications, the demand for robust security solutions is on the rise in New Zealand. Businesses are investing in mobile application security solutions to protect sensitive data, prevent unauthorized access, and ensure compliance with data protection regulations.
The New Zealand mobile application security market presents its own set of challenges, primarily centered around the need to safeguard sensitive data and protect against ever-evolving cybersecurity threats. With mobile devices becoming an increasingly integral part of everyday life, they have also become prime targets for malicious actors seeking to exploit vulnerabilities for financial gain or other malicious purposes. Ensuring comprehensive security measures, including encryption, authentication, and secure coding practices, is paramount to mitigating these risks. Moreover, maintaining compliance with regulatory standards adds another layer of complexity to the security landscape, requiring ongoing diligence and investment in robust security frameworks.
Cybersecurity is a priority for the New Zealand government. Policies support the development of mobile application security solutions through research funding and regulatory frameworks that ensure robust security standards, protecting users and businesses from cyber threats.
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 New Zealand Mobile Application Security Market Overview | 
| 3.1 New Zealand Country Macro Economic Indicators | 
| 3.2 New Zealand Mobile Application Security Market Revenues & Volume, 2021 & 2031F | 
| 3.3 New Zealand Mobile Application Security Market - Industry Life Cycle | 
| 3.4 New Zealand Mobile Application Security Market - Porter's Five Forces | 
| 3.5 New Zealand Mobile Application Security Market Revenues & Volume Share, By Solution, 2021 & 2031F | 
| 3.6 New Zealand Mobile Application Security Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F | 
| 3.7 New Zealand Mobile Application Security Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F | 
| 4 New Zealand Mobile Application Security Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing adoption of mobile applications in New Zealand across various sectors | 
| 4.2.2 Rising concerns about data security and privacy among businesses and consumers | 
| 4.2.3 Growing instances of cyber threats and attacks targeting mobile applications | 
| 4.3 Market Restraints | 
| 4.3.1 Lack of awareness about mobile application security measures among businesses and developers | 
| 4.3.2 High costs associated with implementing robust security solutions for mobile applications | 
| 4.3.3 Challenges in keeping up with constantly evolving mobile security threats and vulnerabilities | 
| 5 New Zealand Mobile Application Security Market Trends | 
| 6 New Zealand Mobile Application Security Market Segmentations | 
| 6.1 New Zealand Mobile Application Security Market, By Solution | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 New Zealand Mobile Application Security Market Revenues & Volume, By Antivirus & Antitheft, 2021-2031F | 
| 6.1.3 New Zealand Mobile Application Security Market Revenues & Volume, By Data Recovery , 2021-2031F | 
| 6.1.4 New Zealand Mobile Application Security Market Revenues & Volume, By Others, 2021-2031F | 
| 6.2 New Zealand Mobile Application Security Market, By Deployment Type | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 New Zealand Mobile Application Security Market Revenues & Volume, By Cloud, 2021-2031F | 
| 6.2.3 New Zealand Mobile Application Security Market Revenues & Volume, By On Premise, 2021-2031F | 
| 6.3 New Zealand Mobile Application Security Market, By Industry Vertical | 
| 6.3.1 Overview and Analysis | 
| 6.3.2 New Zealand Mobile Application Security Market Revenues & Volume, By BFSI, 2021-2031F | 
| 6.3.3 New Zealand Mobile Application Security Market Revenues & Volume, By Healthcare, 2021-2031F | 
| 6.3.4 New Zealand Mobile Application Security Market Revenues & Volume, By IT & Telecom, 2021-2031F | 
| 6.3.5 New Zealand Mobile Application Security Market Revenues & Volume, By Manufacturing, 2021-2031F | 
| 6.3.6 New Zealand Mobile Application Security Market Revenues & Volume, By Government and Public Sector, 2021-2031F | 
| 6.3.7 New Zealand Mobile Application Security Market Revenues & Volume, By Retail & E-commerce, 2021-2031F | 
| 7 New Zealand Mobile Application Security Market Import-Export Trade Statistics | 
| 7.1 New Zealand Mobile Application Security Market Export to Major Countries | 
| 7.2 New Zealand Mobile Application Security Market Imports from Major Countries | 
| 8 New Zealand Mobile Application Security Market Key Performance Indicators | 
| 8.1 Number of reported mobile application security breaches in New Zealand | 
| 8.2 Percentage increase in investment in mobile application security solutions by businesses | 
| 8.3 Adoption rate of secure coding practices among mobile app developers | 
| 8.4 Average response time to address security vulnerabilities in mobile applications | 
| 8.5 Number of mobile security certifications obtained by businesses in New Zealand | 
| 9 New Zealand Mobile Application Security Market - Opportunity Assessment | 
| 9.1 New Zealand Mobile Application Security Market Opportunity Assessment, By Solution, 2021 & 2031F | 
| 9.2 New Zealand Mobile Application Security Market Opportunity Assessment, By Deployment Type, 2021 & 2031F | 
| 9.3 New Zealand Mobile Application Security Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F | 
| 10 New Zealand Mobile Application Security Market - Competitive Landscape | 
| 10.1 New Zealand Mobile Application Security Market Revenue Share, By Companies, 2024 | 
| 10.2 New Zealand Mobile Application Security Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 13 Disclaimer |