| Product Code: ETC8567186 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The New Zealand perfume import market continues to thrive, with significant growth in 2024 driven by top exporting countries including Metropolitan France, USA, Spain, Australia, and Italy. The high concentration of the Herfindahl-Hirschman Index (HHI) in 2023 has escalated to very high levels in 2024, indicating a more consolidated market landscape. With a remarkable compound annual growth rate (CAGR) of 41.78% from 2020 to 2024 and an impressive growth rate of 76.25% in 2024 alone, the future looks promising for the perfume import industry in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Perfume Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Perfume Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Perfume Market - Industry Life Cycle |
3.4 New Zealand Perfume Market - Porter's Five Forces |
3.5 New Zealand Perfume Market Revenues & Volume Share, By Perfume Type, 2021 & 2031F |
3.6 New Zealand Perfume Market Revenues & Volume Share, By Category, 2021 & 2031F |
4 New Zealand Perfume Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in New Zealand |
4.2.2 Growing trend towards personal grooming and self-care |
4.2.3 Rising demand for natural and organic perfume products |
4.2.4 Innovation in fragrance formulations and packaging |
4.2.5 Growth of the e-commerce sector facilitating easier access to a wide range of perfume products |
4.3 Market Restraints |
4.3.1 High competition among perfume brands leading to price wars |
4.3.2 Changing consumer preferences and trends impacting sales |
4.3.3 Regulations and restrictions on certain ingredients in perfume formulations |
4.3.4 Economic uncertainties affecting consumer spending on luxury items |
4.3.5 Supply chain disruptions impacting availability of raw materials |
5 New Zealand Perfume Market Trends |
6 New Zealand Perfume Market, By Types |
6.1 New Zealand Perfume Market, By Perfume Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Perfume Market Revenues & Volume, By Perfume Type, 2021- 2031F |
6.1.3 New Zealand Perfume Market Revenues & Volume, By Premium Perfume Products, 2021- 2031F |
6.1.4 New Zealand Perfume Market Revenues & Volume, By Mass Perfume Products, 2021- 2031F |
6.2 New Zealand Perfume Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Perfume Market Revenues & Volume, By Female Fragrances, 2021- 2031F |
6.2.3 New Zealand Perfume Market Revenues & Volume, By Male Fragrances, 2021- 2031F |
6.2.4 New Zealand Perfume Market Revenues & Volume, By Unisex Fragrances, 2021- 2031F |
7 New Zealand Perfume Market Import-Export Trade Statistics |
7.1 New Zealand Perfume Market Export to Major Countries |
7.2 New Zealand Perfume Market Imports from Major Countries |
8 New Zealand Perfume Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for perfume brands |
8.2 Number of new product launches and innovations in the New Zealand perfume market |
8.3 Customer satisfaction and loyalty metrics for perfume brands |
8.4 Market penetration of natural and organic perfume products |
8.5 Sustainability practices and certifications adopted by perfume brands in New Zealand |
9 New Zealand Perfume Market - Opportunity Assessment |
9.1 New Zealand Perfume Market Opportunity Assessment, By Perfume Type, 2021 & 2031F |
9.2 New Zealand Perfume Market Opportunity Assessment, By Category, 2021 & 2031F |
10 New Zealand Perfume Market - Competitive Landscape |
10.1 New Zealand Perfume Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Perfume Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |