| Product Code: ETC8568136 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, New Zealand saw a shift in PVC cling film imports with top exporters being China, Australia, Taiwan, Uruguay, and Malaysia. The market experienced a significant decrease in concentration levels compared to 2023, indicating a more diverse import landscape. The industry also witnessed a negative compound annual growth rate of -4.42% from 2020 to 2024, with a further decline in growth rate of -5.49% from 2023 to 2024. These trends suggest a challenging market environment for PVC cling film imports in New Zealand, prompting suppliers to adapt their strategies to remain competitive.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market - Industry Life Cycle |
3.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market - Porter's Five Forces |
3.5 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.7 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for convenient packaging solutions in the food industry |
4.2.2 Increasing awareness about food safety and hygiene |
4.2.3 Rise in online food delivery services |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices |
4.3.2 Stringent regulations related to plastic usage and waste management |
5 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Trends |
6 New Zealand Polyvinyl Chloride (PVC) Cling Film Market, By Types |
6.1 New Zealand Polyvinyl Chloride (PVC) Cling Film Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Machine Films, 2021- 2031F |
6.1.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Handheld Films, 2021- 2031F |
6.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market, By Thickness |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Up to 10microns, 2021- 2031F |
6.2.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By 10-15 microns, 2021- 2031F |
6.2.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By 15-20 microns, 2021- 2031F |
6.2.5 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Above 20 microns, 2021- 2031F |
6.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Direct Sales, 2021- 2031F |
6.3.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Indirect Sales, 2021- 2031F |
6.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Dairy Products, 2021- 2031F |
6.4.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Fruits and Vegetables, 2021- 2031F |
6.4.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Bakery and Confectionary, 2021- 2031F |
6.4.5 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Meat, 2021- 2031F |
6.4.6 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Poultry, 2021- 2031F |
6.4.7 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenues & Volume, By Others, 2021- 2031F |
7 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Import-Export Trade Statistics |
7.1 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Export to Major Countries |
7.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Imports from Major Countries |
8 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Key Performance Indicators |
8.1 Adoption rate of eco-friendly packaging alternatives |
8.2 Percentage of food manufacturers using PVC cling film |
8.3 Rate of innovation in PVC cling film technology |
9 New Zealand Polyvinyl Chloride (PVC) Cling Film Market - Opportunity Assessment |
9.1 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.3 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 New Zealand Polyvinyl Chloride (PVC) Cling Film Market - Competitive Landscape |
10.1 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Polyvinyl Chloride (PVC) Cling Film Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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