| Product Code: ETC11279709 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The baby sleepwear import market in Nigeria saw a significant shift in 2024, with top exporting countries being Bangladesh, China, USA, UK, and Czechia. The market experienced a high concentration level, indicating strong competition among suppliers. However, the negative Compound Annual Growth Rate (CAGR) of -32.14% from 2020 to 2024 and a steep decline in growth rate of -75.83% from 2023 to 2024 suggest a challenging environment for the industry players. Stakeholders should closely monitor market trends and consumer preferences to adapt their strategies accordingly.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Baby Sleepwear Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Baby Sleepwear Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Baby Sleepwear Market - Industry Life Cycle |
3.4 Nigeria Baby Sleepwear Market - Porter's Five Forces |
3.5 Nigeria Baby Sleepwear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Baby Sleepwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Nigeria Baby Sleepwear Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Nigeria Baby Sleepwear Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.9 Nigeria Baby Sleepwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Baby Sleepwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Nigerian households leading to higher spending on baby products. |
4.2.2 Growing awareness about the importance of comfortable and safe sleepwear for babies. |
4.2.3 Rising urbanization and changing lifestyles driving the demand for trendy and fashionable baby sleepwear. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on textile products impacting the affordability of baby sleepwear. |
4.3.2 Presence of counterfeit products affecting the reputation and trustworthiness of brands in the market. |
5 Nigeria Baby Sleepwear Market Trends |
6 Nigeria Baby Sleepwear Market, By Types |
6.1 Nigeria Baby Sleepwear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Baby Sleepwear Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Pajamas, 2021 - 2031F |
6.1.4 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Sleepsuits, 2021 - 2031F |
6.1.5 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Sleep Bags, 2021 - 2031F |
6.1.6 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Sleep Gowns, 2021 - 2031F |
6.1.7 Nigeria Baby Sleepwear Market Revenues & Volume, By Organic Baby Sleepwear, 2021 - 2031F |
6.2 Nigeria Baby Sleepwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Baby Sleepwear Market Revenues & Volume, By Sleeping and Comfort, 2021 - 2031F |
6.2.3 Nigeria Baby Sleepwear Market Revenues & Volume, By All-in-one Sleepwear, 2021 - 2031F |
6.2.4 Nigeria Baby Sleepwear Market Revenues & Volume, By Sleep Safety, 2021 - 2031F |
6.2.5 Nigeria Baby Sleepwear Market Revenues & Volume, By Easy Night Dressing, 2021 - 2031F |
6.2.6 Nigeria Baby Sleepwear Market Revenues & Volume, By Eco-friendly Nightwear, 2021 - 2031F |
6.3 Nigeria Baby Sleepwear Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Products, 2021 - 2031F |
6.3.3 Nigeria Baby Sleepwear Market Revenues & Volume, By Baby Clothing, 2021 - 2031F |
6.3.4 Nigeria Baby Sleepwear Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.3.5 Nigeria Baby Sleepwear Market Revenues & Volume, By Retail, 2021 - 2031F |
6.4 Nigeria Baby Sleepwear Market, By Material |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Baby Sleepwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.4.3 Nigeria Baby Sleepwear Market Revenues & Volume, By Fleece, 2021 - 2031F |
6.4.4 Nigeria Baby Sleepwear Market Revenues & Volume, By Bamboo, 2021 - 2031F |
6.4.5 Nigeria Baby Sleepwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.5 Nigeria Baby Sleepwear Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Baby Sleepwear Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.5.3 Nigeria Baby Sleepwear Market Revenues & Volume, By In-store, 2021 - 2031F |
6.5.4 Nigeria Baby Sleepwear Market Revenues & Volume, By Online Sales, 2021 - 2031F |
7 Nigeria Baby Sleepwear Market Import-Export Trade Statistics |
7.1 Nigeria Baby Sleepwear Market Export to Major Countries |
7.2 Nigeria Baby Sleepwear Market Imports from Major Countries |
8 Nigeria Baby Sleepwear Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) indicating the average amount spent by customers on baby sleepwear. |
8.2 Customer satisfaction score reflecting the level of satisfaction with the quality and design of sleepwear. |
8.3 Repeat purchase rate showing the percentage of customers who make multiple purchases, indicating brand loyalty and satisfaction. |
8.4 Social media engagement metrics such as likes, shares, and comments on baby sleepwear posts, indicating brand visibility and customer engagement. |
9 Nigeria Baby Sleepwear Market - Opportunity Assessment |
9.1 Nigeria Baby Sleepwear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Baby Sleepwear Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Nigeria Baby Sleepwear Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Nigeria Baby Sleepwear Market Opportunity Assessment, By Material, 2021 & 2031F |
9.5 Nigeria Baby Sleepwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Baby Sleepwear Market - Competitive Landscape |
10.1 Nigeria Baby Sleepwear Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Baby Sleepwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |