Nigeria Greeting Cards Market (2025-2031) | Size & Revenue, Trends, Forecast, Share, Outlook, Competitive Landscape, Growth, Segmentation, Analysis, Value, Companies, Industry

Market Forecast By Type (eCard, Traditional Card), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC8626131 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Nigeria Greeting Cards Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Despite the challenging market conditions, Nigeria continued to import greeting cards predominantly from China, USA, South Korea, South Africa, and Metropolitan France in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. However, the industry experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -5.03% from 2020 to 2024. The growth rate plummeted even further by -31.84% from 2023 to 2024, highlighting the need for strategic adjustments in the sector to stimulate demand and drive recovery.

Nigeria Greeting Cards Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • Nigeria Greeting Cards Market Outlook
  • Market Size of Nigeria Greeting Cards Market, 2024
  • Forecast of Nigeria Greeting Cards Market, 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Revenues & Volume for the Period 2021- 2031
  • Nigeria Greeting Cards Market Trend Evolution
  • Nigeria Greeting Cards Market Drivers and Challenges
  • Nigeria Greeting Cards Price Trends
  • Nigeria Greeting Cards Porter's Five Forces
  • Nigeria Greeting Cards Industry Life Cycle
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By eCard for the Period 2021- 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By Traditional Card for the Period 2021- 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By Online for the Period 2021- 2031
  • Historical Data and Forecast of Nigeria Greeting Cards Market Revenues & Volume By Offline for the Period 2021- 2031
  • Nigeria Greeting Cards Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Nigeria Greeting Cards Top Companies Market Share
  • Nigeria Greeting Cards Competitive Benchmarking By Technical and Operational Parameters
  • Nigeria Greeting Cards Company Profiles
  • Nigeria Greeting Cards Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Nigeria Greeting Cards Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Nigeria Greeting Cards Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Nigeria Greeting Cards Market Overview

3.1 Nigeria Country Macro Economic Indicators

3.2 Nigeria Greeting Cards Market Revenues & Volume, 2021 & 2031F

3.3 Nigeria Greeting Cards Market - Industry Life Cycle

3.4 Nigeria Greeting Cards Market - Porter's Five Forces

3.5 Nigeria Greeting Cards Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Nigeria Greeting Cards Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Nigeria Greeting Cards Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of the Nigerian population

4.2.2 Growing awareness and adoption of Western culture and traditions

4.2.3 Rising trend of celebrating occasions and festivals with greeting cards

4.3 Market Restraints

4.3.1 Competition from digital alternatives like e-cards and social media greetings

4.3.2 High import duties and taxes on raw materials for greeting card production

4.3.3 Limited distribution channels in rural areas of Nigeria

5 Nigeria Greeting Cards Market Trends

6 Nigeria Greeting Cards Market, By Types

6.1 Nigeria Greeting Cards Market, By Type

6.1.1 Overview and Analysis

6.1.2 Nigeria Greeting Cards Market Revenues & Volume, By Type, 2021- 2031F

6.1.3 Nigeria Greeting Cards Market Revenues & Volume, By eCard, 2021- 2031F

6.1.4 Nigeria Greeting Cards Market Revenues & Volume, By Traditional Card, 2021- 2031F

6.2 Nigeria Greeting Cards Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Nigeria Greeting Cards Market Revenues & Volume, By Online, 2021- 2031F

6.2.3 Nigeria Greeting Cards Market Revenues & Volume, By Offline, 2021- 2031F

7 Nigeria Greeting Cards Market Import-Export Trade Statistics

7.1 Nigeria Greeting Cards Market Export to Major Countries

7.2 Nigeria Greeting Cards Market Imports from Major Countries

8 Nigeria Greeting Cards Market Key Performance Indicators

8.1 Number of greeting card stores opened in urban areas

8.2 Percentage of households buying greeting cards for occasions

8.3 Growth in online sales of greeting cards

8.4 Number of collaborations with local artists for unique card designs

8.5 Increase in the demand for customized greeting cards

9 Nigeria Greeting Cards Market - Opportunity Assessment

9.1 Nigeria Greeting Cards Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Nigeria Greeting Cards Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Nigeria Greeting Cards Market - Competitive Landscape

10.1 Nigeria Greeting Cards Market Revenue Share, By Companies, 2024

10.2 Nigeria Greeting Cards Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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