| Product Code: ETC8626131 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite the challenging market conditions, Nigeria continued to import greeting cards predominantly from China, USA, South Korea, South Africa, and Metropolitan France in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. However, the industry experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -5.03% from 2020 to 2024. The growth rate plummeted even further by -31.84% from 2023 to 2024, highlighting the need for strategic adjustments in the sector to stimulate demand and drive recovery.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Greeting Cards Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Greeting Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Greeting Cards Market - Industry Life Cycle |
3.4 Nigeria Greeting Cards Market - Porter's Five Forces |
3.5 Nigeria Greeting Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Greeting Cards Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Greeting Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Nigerian population |
4.2.2 Growing awareness and adoption of Western culture and traditions |
4.2.3 Rising trend of celebrating occasions and festivals with greeting cards |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 High import duties and taxes on raw materials for greeting card production |
4.3.3 Limited distribution channels in rural areas of Nigeria |
5 Nigeria Greeting Cards Market Trends |
6 Nigeria Greeting Cards Market, By Types |
6.1 Nigeria Greeting Cards Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Greeting Cards Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Greeting Cards Market Revenues & Volume, By eCard, 2021- 2031F |
6.1.4 Nigeria Greeting Cards Market Revenues & Volume, By Traditional Card, 2021- 2031F |
6.2 Nigeria Greeting Cards Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Greeting Cards Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Nigeria Greeting Cards Market Revenues & Volume, By Offline, 2021- 2031F |
7 Nigeria Greeting Cards Market Import-Export Trade Statistics |
7.1 Nigeria Greeting Cards Market Export to Major Countries |
7.2 Nigeria Greeting Cards Market Imports from Major Countries |
8 Nigeria Greeting Cards Market Key Performance Indicators |
8.1 Number of greeting card stores opened in urban areas |
8.2 Percentage of households buying greeting cards for occasions |
8.3 Growth in online sales of greeting cards |
8.4 Number of collaborations with local artists for unique card designs |
8.5 Increase in the demand for customized greeting cards |
9 Nigeria Greeting Cards Market - Opportunity Assessment |
9.1 Nigeria Greeting Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Greeting Cards Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Greeting Cards Market - Competitive Landscape |
10.1 Nigeria Greeting Cards Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Greeting Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |