| Product Code: ETC12892317 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Nigerian kids` toys import market continues to be dominated by major players such as China, USA, Turkey, Japan, and the UK. The High Herfindahl-Hirschman Index (HHI) indicates a high level of market concentration in 2024. The industry has shown a strong Compound Annual Growth Rate (CAGR) of 7.22% from 2020 to 2024, with a remarkable growth rate of 63.14% from 2023 to 2024. This suggests a thriving market with significant opportunities for both domestic and international toy manufacturers to tap into the growing demand in Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Kids Toys Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Kids Toys Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Kids Toys Market - Industry Life Cycle |
3.4 Nigeria Kids Toys Market - Porter's Five Forces |
3.5 Nigeria Kids Toys Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Nigeria Kids Toys Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Nigeria Kids Toys Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Nigeria Kids Toys Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Kids Toys Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Nigerian families |
4.2.2 Growing awareness about the importance of educational toys for children's development |
4.2.3 Rising population of children in Nigeria |
4.3 Market Restraints |
4.3.1 High import tariffs on toys leading to increased prices |
4.3.2 Competition from unbranded and counterfeit toys in the market |
4.3.3 Limited access to quality distribution channels in certain regions of Nigeria |
5 Nigeria Kids Toys Market Trends |
6 Nigeria Kids Toys Market, By Types |
6.1 Nigeria Kids Toys Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Kids Toys Market Revenues & Volume, By Application, 2021 - 2031F |
6.1.3 Nigeria Kids Toys Market Revenues & Volume, By Educational Toys, 2021 - 2031F |
6.1.4 Nigeria Kids Toys Market Revenues & Volume, By Action Figures, 2021 - 2031F |
6.1.5 Nigeria Kids Toys Market Revenues & Volume, By Dolls & Plush Toys, 2021 - 2031F |
6.2 Nigeria Kids Toys Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Kids Toys Market Revenues & Volume, By Plastic Toys, 2021 - 2031F |
6.2.3 Nigeria Kids Toys Market Revenues & Volume, By Wooden Toys, 2021 - 2031F |
6.2.4 Nigeria Kids Toys Market Revenues & Volume, By Electronic Toys, 2021 - 2031F |
6.3 Nigeria Kids Toys Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Kids Toys Market Revenues & Volume, By Infants, 2021 - 2031F |
6.3.3 Nigeria Kids Toys Market Revenues & Volume, By Toddlers, 2021 - 2031F |
6.3.4 Nigeria Kids Toys Market Revenues & Volume, By Pre-Teens, 2021 - 2031F |
6.4 Nigeria Kids Toys Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Kids Toys Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Nigeria Kids Toys Market Revenues & Volume, By Toy Stores, 2021 - 2031F |
6.4.4 Nigeria Kids Toys Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
7 Nigeria Kids Toys Market Import-Export Trade Statistics |
7.1 Nigeria Kids Toys Market Export to Major Countries |
7.2 Nigeria Kids Toys Market Imports from Major Countries |
8 Nigeria Kids Toys Market Key Performance Indicators |
8.1 Average spending per household on kids' toys |
8.2 Percentage of educational toys sold in the market |
8.3 Number of new toy stores opening in Nigeria |
8.4 Consumer sentiment towards branded toys |
8.5 Adoption rate of online toy shopping among Nigerian parents |
9 Nigeria Kids Toys Market - Opportunity Assessment |
9.1 Nigeria Kids Toys Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Nigeria Kids Toys Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Nigeria Kids Toys Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Nigeria Kids Toys Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Kids Toys Market - Competitive Landscape |
10.1 Nigeria Kids Toys Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Kids Toys Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |