Product Code: ETC334429 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The nail polish market in Nigeria is flourishing, driven by fashion trends, social media influence, and the growing popularity of nail art. Nail polish is not only a cosmetic product but also a form of self-expression for many individuals, particularly among the younger demographic. The market offers a diverse array of colors, finishes, and formulations to cater to different tastes and occasions.
The Nigeria nail polish market is driven by the increasing popularity of nail art and the growing trend of self-grooming among women. The wide variety of colors and finishes available, along with the influence of social media and beauty influencers, significantly boost the demand for nail polishes. Additionally, the expansion of the beauty retail sector and the rising disposable income among the middle-class population contribute to market growth.
Similarly, in the nail polish market, challenges arise from the dominance of imported brands and the limited availability of locally produced alternatives. Imported nail polish brands may be perceived as higher quality or more fashionable, leading to preferences for foreign products over domestic offerings. Additionally, the lack of standardized labeling and ingredient disclosure requirements makes it difficult for consumers to make informed choices about nail polish products, further complicating market dynamics.
To support the cosmetics industry and promote self-expression through beauty products, the Nigeria government has implemented policies to support the nail polish market. Strategies such as product safety regulations and labeling requirements ensure that nail polishes meet quality standards and do not contain harmful ingredients. Furthermore, initiatives such as beauty industry promotion campaigns and trade fairs stimulate demand for Nigeria-made nail polish products. Additionally, regulatory frameworks ensure compliance with cosmetic regulations and consumer protection measures, fostering trust and confidence in Nigeria nail polish brands.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Nail Polish Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Nail Polish Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Nail Polish Market - Industry Life Cycle |
3.4 Nigeria Nail Polish Market - Porter's Five Forces |
3.5 Nigeria Nail Polish Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Nigeria Nail Polish Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Nail Polish Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the middle-class population in Nigeria. |
4.2.2 Growing beauty and cosmetics industry in Nigeria. |
4.2.3 Changing fashion trends and preferences towards nail art and grooming. |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices affecting production costs. |
4.3.2 Competition from counterfeit or low-quality nail polish products in the market. |
5 Nigeria Nail Polish Market Trends |
6 Nigeria Nail Polish Market, By Types |
6.1 Nigeria Nail Polish Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Nail Polish Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Nigeria Nail Polish Market Revenues & Volume, By Regular Nail Polish, 2021-2031F |
6.1.4 Nigeria Nail Polish Market Revenues & Volume, By Gel Nail Polish, 2021-2031F |
6.1.5 Nigeria Nail Polish Market Revenues & Volume, By Others, 2021-2031F |
6.2 Nigeria Nail Polish Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Nail Polish Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Nigeria Nail Polish Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Nigeria Nail Polish Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.5 Nigeria Nail Polish Market Revenues & Volume, By Others, 2021-2031F |
7 Nigeria Nail Polish Market Import-Export Trade Statistics |
7.1 Nigeria Nail Polish Market Export to Major Countries |
7.2 Nigeria Nail Polish Market Imports from Major Countries |
8 Nigeria Nail Polish Market Key Performance Indicators |
8.1 Number of nail salons and beauty parlors offering nail services. |
8.2 Social media engagement and influencers promoting nail polish brands. |
8.3 Number of new product launches and innovations in the nail polish market. |
8.4 Consumer sentiment and feedback on social media platforms regarding nail polish products. |
8.5 Percentage of repeat customers for nail polish brands. |
9 Nigeria Nail Polish Market - Opportunity Assessment |
9.1 Nigeria Nail Polish Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Nail Polish Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Nail Polish Market - Competitive Landscape |
10.1 Nigeria Nail Polish Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Nail Polish Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |