Product Code: ETC334430 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The nail polish market in Kenya is expanding rapidly, driven by fashion trends and the increasing disposable income of consumers. A variety of nail polish brands, ranging from budget-friendly to premium, are available in the market. Innovations such as long-lasting formulas and quick-dry options have also contributed to market growth. Retail channels include beauty stores, supermarkets, and online platforms, providing consumers with easy access to a wide array of products.
The nail polish market in Kenya encompasses a wide range of nail color and treatment products, driven by fashion trends, seasonal variations, and consumer preferences for long-lasting, chip-resistant formulas.
The nail polish market in Kenya faces challenges such as limited product differentiation, affordability issues for consumers, and competition from counterfeit and low-quality products. Moreover, concerns regarding nail polish safety, ingredient transparency, and environmental impact impact market demand and brand reputation.
The nail polish market in Kenya encounters numerous difficulties. A significant challenge is the competition from counterfeit and low-quality products, which affects consumer trust and market growth. The high cost of branded nail polishes can be prohibitive for many potential customers. Additionally, there is a lack of awareness and education about the benefits of using high-quality nail polishes. The market also suffers from inadequate distribution networks and retail channels.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Nail Polish Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Nail Polish Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Nail Polish Market - Industry Life Cycle |
3.4 Kenya Nail Polish Market - Porter's Five Forces |
3.5 Kenya Nail Polish Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Kenya Nail Polish Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Nail Polish Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Kenya leading to higher spending on beauty products. |
4.2.2 Growing beauty and fashion consciousness among Kenyan consumers. |
4.2.3 Rising urbanization and influence of social media driving demand for nail polish products. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting the reputation and trust in the market. |
4.3.2 High import duties and taxes on cosmetic products affecting affordability for consumers. |
4.3.3 Limited awareness and access to high-quality nail polish brands in certain regions of Kenya. |
5 Kenya Nail Polish Market Trends |
6 Kenya Nail Polish Market, By Types |
6.1 Kenya Nail Polish Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kenya Nail Polish Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Kenya Nail Polish Market Revenues & Volume, By Regular Nail Polish, 2021-2031F |
6.1.4 Kenya Nail Polish Market Revenues & Volume, By Gel Nail Polish, 2021-2031F |
6.1.5 Kenya Nail Polish Market Revenues & Volume, By Others, 2021-2031F |
6.2 Kenya Nail Polish Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Nail Polish Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Kenya Nail Polish Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Kenya Nail Polish Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.5 Kenya Nail Polish Market Revenues & Volume, By Others, 2021-2031F |
7 Kenya Nail Polish Market Import-Export Trade Statistics |
7.1 Kenya Nail Polish Market Export to Major Countries |
7.2 Kenya Nail Polish Market Imports from Major Countries |
8 Kenya Nail Polish Market Key Performance Indicators |
8.1 Number of nail salons and beauty parlors in Kenya offering nail services. |
8.2 Online engagement and social media presence of nail polish brands in Kenya. |
8.3 Participation and attendance in beauty and fashion events showcasing nail products. |
9 Kenya Nail Polish Market - Opportunity Assessment |
9.1 Kenya Nail Polish Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Kenya Nail Polish Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Nail Polish Market - Competitive Landscape |
10.1 Kenya Nail Polish Market Revenue Share, By Companies, 2024 |
10.2 Kenya Nail Polish Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |