Product Code: ETC010329 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Nigeria Oral Care market currently, in 2023, has witnessed an HHI of 5142, Which has decreased slightly as compared to the HHI of 5373 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Nigeria oral care market is expected to grow at a CAGR of 8.7% during the forecast period 2020-2026. The increasing awareness about oral health and hygiene, rising disposable incomes, growing population, and expanding medical tourism sector are some of the major drivers that are driving the growth of the Nigeria Oral Care Market.
The country`s healthcare system has seen significant reforms since 2013 with increased focus on dental care services as well as preventive measures such as fluoride treatments for children below five years old. In addition, government initiatives encouraging public-private partnerships in healthcare facilities have led to an increase in dental clinics throughout Nigeria; this has further driven up demand for oral care products in the country.
Furthermore, with increasing disposable income levels among Nigerians coupled with rapidly changing consumer attitudes towards self-care and personal grooming habits due to improved social media visibility across all age groups is also driving product innovation which includes flavorsome toothpastes for young adults and convenient mouthwash packaging formats such as sachets that can be carried around easily by people who are always on the move.
Moreover, significantly increased expenditure by Nigerian households on nonessential items including beauty and personal care products has resulted in boosted sales of premium oral hygiene brands within modern retail outlets located predominantly in metropolitan cities such as Lagos or Abuja so there is immense potential available to manufacturers & distributors willing to capitalize upon these trends over next few years leading up till 2026 when Nigerian Oral Care Market will reach its peak maturity stage according to 6Wresearch.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Oral Care Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Oral Care Market Revenues & Volume, 2019 & 2026F |
3.3 Nigeria Oral Care Market - Industry Life Cycle |
3.4 Nigeria Oral Care Market - Porter's Five Forces |
3.5 Nigeria Oral Care Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Nigeria Oral Care Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Nigeria Oral Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Oral Care Market Trends |
6 Nigeria Oral Care Market, By Types |
6.1 Nigeria Oral Care Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Oral Care Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Nigeria Oral Care Market Revenues & Volume, By Toothbrush , 2016 - 2026F |
6.1.4 Nigeria Oral Care Market Revenues & Volume, By Toothpaste, 2016 - 2026F |
6.1.5 Nigeria Oral Care Market Revenues & Volume, By Mouthwash/rinse , 2016 - 2026F |
6.1.6 Nigeria Oral Care Market Revenues & Volume, By Denture Products, 2016 - 2026F |
6.1.7 Nigeria Oral Care Market Revenues & Volume, By Dental accessories , 2016 - 2026F |
6.1.8 Nigeria Oral Care Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Nigeria Oral Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Oral Care Market Revenues & Volume, By Consumer Stores, 2016 - 2026F |
6.2.3 Nigeria Oral Care Market Revenues & Volume, By Retail Pharmacies, 2016 - 2026F |
6.2.4 Nigeria Oral Care Market Revenues & Volume, By Online Distribution, 2016 - 2026F |
6.2.5 Nigeria Oral Care Market Revenues & Volume, By Dental Dispensaries, 2016 - 2026F |
7 Nigeria Oral Care Market Import-Export Trade Statistics |
7.1 Nigeria Oral Care Market Export to Major Countries |
7.2 Nigeria Oral Care Market Imports from Major Countries |
8 Nigeria Oral Care Market Key Performance Indicators |
9 Nigeria Oral Care Market - Opportunity Assessment |
9.1 Nigeria Oral Care Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Nigeria Oral Care Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Nigeria Oral Care Market - Competitive Landscape |
10.1 Nigeria Oral Care Market Revenue Share, By Companies, 2019 |
10.2 Nigeria Oral Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |