| Product Code: ETC8633487 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The market for probiotic dietary supplements in Nigeria saw a significant increase in concentration levels in 2024, with top exporting countries being the USA, India, Metropolitan France, UK, and South Africa. Despite a negative CAGR of -8.0% from 2020 to 2024 and a steep decline in growth rate of -24.78% from 2023 to 2024, the import shipments indicate a sustained demand for probiotic products in Nigeria. The high concentration of imports suggests a competitive market landscape, potentially driving innovation and product diversification in the coming years.

The Nigeria Probiotic Dietary Supplement Market is experiencing significant growth due to increasing awareness of the health benefits associated with probiotics, such as improved digestive health and immunity. The market is driven by a growing focus on preventive healthcare, rising disposable income, and a shift towards natural and organic products. Key players in the market are expanding their product portfolios to cater to the diverse needs of consumers, including children, adults, and seniors. Retail channels such as pharmacies, health food stores, and online platforms are key distribution channels for probiotic dietary supplements in Nigeria. However, challenges such as lack of awareness among consumers, regulatory hurdles, and competition from traditional remedies pose constraints to market growth. Overall, the Nigeria Probiotic Dietary Supplement Market is poised for further expansion as consumers increasingly prioritize health and wellness.
In Nigeria, the Probiotic Dietary Supplement Market is experiencing a growing demand fueled by increasing awareness about gut health and the benefits of probiotics. Consumers are becoming more health-conscious and seeking products that support digestive health, leading to a rise in the consumption of probiotic supplements. Additionally, the COVID-19 pandemic has highlighted the importance of maintaining a strong immune system, further driving the interest in probiotics. Key trends in the market include the introduction of innovative probiotic strains, convenient delivery formats such as capsules and powders, and a focus on product transparency and quality. As the market continues to expand, manufacturers are likely to emphasize the importance of probiotics for overall well-being and invest in marketing strategies to educate consumers about the benefits of these supplements.
In the Nigeria Probiotic Dietary Supplement Market, several challenges are prevalent. One major challenge is the lack of awareness and education among consumers regarding the benefits of probiotic supplements, leading to low demand and slow market growth. Additionally, there is a lack of regulation and quality control standards in the market, resulting in the presence of substandard products that can undermine consumer trust and safety. Distribution and logistics issues also pose challenges, especially in reaching remote or rural areas where access to these supplements may be limited. Lastly, affordability remains a concern for many consumers in Nigeria, as probiotic dietary supplements are often perceived as expensive compared to traditional medicines or alternative health products. Addressing these challenges through targeted marketing, regulatory measures, and improved distribution networks will be crucial for the growth of the probiotic dietary supplement market in Nigeria.
The Nigeria Probiotic Dietary Supplement Market presents promising investment opportunities due to the increasing awareness of the importance of gut health and overall wellness among the Nigerian population. With rising disposable incomes and a growing middle-class demographic, there is a growing demand for probiotic supplements to maintain digestive health and boost immunity. The market is relatively untapped, offering room for new entrants to introduce innovative products tailored to local preferences and health needs. Investing in research and development to create unique formulations, establishing strong distribution networks, and leveraging digital marketing strategies to reach consumers could lead to significant growth and success in this market. Partnering with local health professionals and influencers to endorse products could also help build credibility and trust among consumers.
The Nigerian government regulates dietary supplements, including probiotics, through the National Agency for Food and Drug Administration and Control (NAFDAC). NAFDAC ensures that all dietary supplements, including probiotics, are safe, effective, and of high quality before they can be marketed in Nigeria. The agency requires manufacturers and distributors to obtain product registration and approval before selling these supplements in the country. Additionally, NAFDAC monitors the labeling, packaging, and advertising of probiotic dietary supplements to prevent false claims and misleading information. Compliance with NAFDAC regulations is mandatory to ensure consumer safety and confidence in the Nigerian probiotic dietary supplement market.
The Nigeria probiotic dietary supplement market is expected to witness significant growth in the coming years due to increasing awareness about the benefits of probiotics for gut health and overall well-being. Factors such as rising disposable incomes, expanding urban population, and growing health consciousness among consumers are driving the demand for probiotic supplements in the country. Additionally, the prevalence of digestive disorders and the shift towards preventive healthcare practices are further boosting the market growth. With the increasing availability of probiotic products through various distribution channels and the entry of new market players offering innovative formulations, the Nigeria probiotic dietary supplement market is poised for expansion and is likely to offer lucrative opportunities for industry participants in the near future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Probiotic Dietary Supplement Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Probiotic Dietary Supplement Market - Industry Life Cycle |
3.4 Nigeria Probiotic Dietary Supplement Market - Porter's Five Forces |
3.5 Nigeria Probiotic Dietary Supplement Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Nigeria Probiotic Dietary Supplement Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Nigeria Probiotic Dietary Supplement Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Probiotic Dietary Supplement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of gut health and overall well-being |
4.2.2 Growing consumer interest in preventive healthcare and natural remedies |
4.2.3 Rise in disposable income leading to higher spending on health and wellness products |
4.3 Market Restraints |
4.3.1 Limited availability and access to probiotic dietary supplements in remote areas |
4.3.2 Lack of regulatory framework and quality control measures in the market |
4.3.3 Cultural preferences and traditional medicines influencing consumer choices |
5 Nigeria Probiotic Dietary Supplement Market Trends |
6 Nigeria Probiotic Dietary Supplement Market, By Types |
6.1 Nigeria Probiotic Dietary Supplement Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Powder Stick Pack, 2021- 2031F |
6.1.4 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Capsule, 2021- 2031F |
6.1.5 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Tablet, 2021- 2031F |
6.1.6 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Probiotic Drops, 2021- 2031F |
6.2 Nigeria Probiotic Dietary Supplement Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Pharmacy and Health Stores, 2021- 2031F |
6.2.4 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.5 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Nigeria Probiotic Dietary Supplement Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Food Supplement, 2021- 2031F |
6.3.3 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Nutritional Supplements, 2021- 2031F |
6.3.4 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Specialty Nutrients, 2021- 2031F |
6.3.5 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Infant Formula, 2021- 2031F |
6.3.6 Nigeria Probiotic Dietary Supplement Market Revenues & Volume, By Others, 2021- 2031F |
7 Nigeria Probiotic Dietary Supplement Market Import-Export Trade Statistics |
7.1 Nigeria Probiotic Dietary Supplement Market Export to Major Countries |
7.2 Nigeria Probiotic Dietary Supplement Market Imports from Major Countries |
8 Nigeria Probiotic Dietary Supplement Market Key Performance Indicators |
8.1 Consumer engagement with probiotic dietary supplement brands through social media platforms |
8.2 Number of health and wellness events or campaigns promoting probiotic products in Nigeria |
8.3 Growth in the number of healthcare practitioners recommending probiotic dietary supplements to patients |
9 Nigeria Probiotic Dietary Supplement Market - Opportunity Assessment |
9.1 Nigeria Probiotic Dietary Supplement Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Nigeria Probiotic Dietary Supplement Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Nigeria Probiotic Dietary Supplement Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Probiotic Dietary Supplement Market - Competitive Landscape |
10.1 Nigeria Probiotic Dietary Supplement Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Probiotic Dietary Supplement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |