Nigeria Underwear Market (2025-2031) | Size, Challenges, Forecast, Restraints, Share, Strategy, Value, Consumer Insights, Demand, Competition, Supply, Pricing Analysis, Opportunities, Revenue, Drivers, Investment Trends, Strategic Insights, Trends, Growth, Competitive, Analysis, Outlook, Industry, Segmentation, Segments, Companies

Name: Nigeria Underwear Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Underwear Market, Nigeria Underwear Market, Nigeria Underwear Market Revenues, Nigeria Underwear Market Share, Nigeria Underwear Market Size, Nigeria Underwear Market Outlook, Nigeria Underwear Market Report, Nigeria Underwear Market Competition, Nigeria Underwear Market Overview, Nigeria Underwear Market Trends, Nigeria Underwear Market Forecast

Market Forecast By Type (Boxer Briefs, Briefs, Trunks, Panties), By Fabric (Cotton, Silk, Polyester, Spandex), By Consumer Group (Men, Women, Kids, Unisex), By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Brand-Owned Stores), By End Use (Professional Tattooing, Tattoo Studios) And Competitive Landscape

Product Code: ETC11243421	Publication Date: Apr 2025	Updated Date: Nov 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 65	No. of Figures: 34	No. of Tables: 19

Nigeria Underwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

The Nigeria underwear import market in 2024 continued to be dominated by top exporting countries including China, USA, Bangladesh, UK, and Hong Kong. Despite a high concentration with a Herfindahl-Hirschman Index (HHI) remaining very high, the market experienced a negative Compound Annual Growth Rate (CAGR) of -25.4% from 2020 to 2024. Furthermore, the growth rate in 2024 saw a decline of -18.55% compared to the previous year. This indicates challenging conditions in the Nigeria underwear import sector, pointing towards potential shifts in market dynamics and consumer preferences.

Nigeria Underwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

Nigeria Underwear Market Outlook
Market Size of Nigeria Underwear Market,2024
Forecast of Nigeria Underwear Market, 2031
Historical Data and Forecast of Nigeria Underwear Revenues & Volume for the Period 2021-2031
Nigeria Underwear Market Trend Evolution
Nigeria Underwear Market Drivers and Challenges
Nigeria Underwear Price Trends
Nigeria Underwear Porter's Five Forces
Nigeria Underwear Industry Life Cycle
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Type for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Boxer Briefs for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Briefs for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Trunks for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Panties for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Fabric for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Cotton for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Silk for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Polyester for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Spandex for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Consumer Group for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Men for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Women for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Kids for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Unisex for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Online Retail for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Supermarkets for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Brand-Owned Stores for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By End Use for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Professional Tattooing for the Period 2021-2031
Historical Data and Forecast of Nigeria Underwear Market Revenues & Volume By Tattoo Studios for the Period 2021-2031
Nigeria Underwear Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By Fabric
Market Opportunity Assessment By Consumer Group
Market Opportunity Assessment By Distribution Channel
Market Opportunity Assessment By End Use
Nigeria Underwear Top Companies Market Share
Nigeria Underwear Competitive Benchmarking By Technical and Operational Parameters
Nigeria Underwear Company Profiles
Nigeria Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Nigeria Underwear Market Overview

3.1 Nigeria Country Macro Economic Indicators

3.2 Nigeria Underwear Market Revenues & Volume, 2021 & 2031F

3.3 Nigeria Underwear Market - Industry Life Cycle

3.4 Nigeria Underwear Market - Porter's Five Forces

3.5 Nigeria Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Nigeria Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F

3.7 Nigeria Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F

3.8 Nigeria Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Nigeria Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of consumers in Nigeria

4.2.2 Growing awareness of hygiene and personal grooming

4.2.3 Influence of western fashion trends on the Nigerian population

4.3 Market Restraints

4.3.1 High import tariffs on raw materials for underwear manufacturing

4.3.2 Presence of counterfeit products in the market affecting brand reputation

4.3.3 Limited availability of premium quality materials locally

5 Nigeria Underwear Market Trends

6 Nigeria Underwear Market, By Types

6.1 Nigeria Underwear Market, By Type

6.1.1 Overview and Analysis

6.1.2 Nigeria Underwear Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 Nigeria Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F

6.1.4 Nigeria Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F

6.1.5 Nigeria Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.1.6 Nigeria Underwear Market Revenues & Volume, By Panties, 2021 - 2031F

6.2 Nigeria Underwear Market, By Fabric

6.2.1 Overview and Analysis

6.2.2 Nigeria Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.2.3 Nigeria Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.2.4 Nigeria Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.2.5 Nigeria Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F

6.3 Nigeria Underwear Market, By Consumer Group

6.3.1 Overview and Analysis

6.3.2 Nigeria Underwear Market Revenues & Volume, By Men, 2021 - 2031F

6.3.3 Nigeria Underwear Market Revenues & Volume, By Women, 2021 - 2031F

6.3.4 Nigeria Underwear Market Revenues & Volume, By Kids, 2021 - 2031F

6.3.5 Nigeria Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F

6.4 Nigeria Underwear Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 Nigeria Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F

6.4.3 Nigeria Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F

6.4.4 Nigeria Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.4.5 Nigeria Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F

7 Nigeria Underwear Market Import-Export Trade Statistics

7.1 Nigeria Underwear Market Export to Major Countries

7.2 Nigeria Underwear Market Imports from Major Countries

8 Nigeria Underwear Market Key Performance Indicators

8.1 Average selling price of underwear in Nigeria

8.2 Adoption rate of online purchasing of underwear

8.3 Number of new entrants and innovations in the Nigerian underwear market

9 Nigeria Underwear Market - Opportunity Assessment

9.1 Nigeria Underwear Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Nigeria Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F

9.3 Nigeria Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F

9.4 Nigeria Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Nigeria Underwear Market - Competitive Landscape

10.1 Nigeria Underwear Market Revenue Share, By Companies, 2024

10.2 Nigeria Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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