| Product Code: ETC10477533 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Nigeria`s wrist watch import market saw a significant shift in concentration level from moderate to low, indicating a more diverse import landscape. The top exporting countries to Nigeria, including Hong Kong, China, Switzerland, USA, and Philippines, continue to play a crucial role in supplying wrist watches to the market. Despite a challenging compound annual growth rate (CAGR) of -6.5% from 2020 to 2024, there was a remarkable growth spurt in 2024 with a growth rate of 69.56%, suggesting potential opportunities for market expansion and development in the near future.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Wrist Watch Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Wrist Watch Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Wrist Watch Market - Industry Life Cycle |
3.4 Nigeria Wrist Watch Market - Porter's Five Forces |
3.5 Nigeria Wrist Watch Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.6 Nigeria Wrist Watch Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Nigeria Wrist Watch Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Nigeria leading to higher purchasing power. |
4.2.2 Growing fashion consciousness and desire for accessories among Nigerian consumers. |
4.2.3 Rising urbanization and Western influence driving demand for wrist watches. |
4.2.4 Technological advancements leading to the introduction of smartwatches. |
4.2.5 Increasing online retail penetration providing easier access to a wider variety of wrist watches. |
4.3 Market Restraints |
4.3.1 Economic instability and currency fluctuations impacting consumer spending. |
4.3.2 Presence of counterfeit products affecting consumer trust and brand reputation. |
4.3.3 Competition from alternative devices like smartphones impacting traditional wrist watch sales. |
4.3.4 Limited awareness and penetration of luxury and high-end wrist watch brands in Nigeria. |
4.3.5 Infrastructural challenges affecting distribution and retail operations in certain regions of Nigeria. |
5 Nigeria Wrist Watch Market Trends |
6 Nigeria Wrist Watch Market, By Types |
6.1 Nigeria Wrist Watch Market, By Price Range |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Wrist Watch Market Revenues & Volume, By Price Range, 2021 - 2031F |
6.1.3 Nigeria Wrist Watch Market Revenues & Volume, By Low Range, 2021 - 2031F |
6.1.4 Nigeria Wrist Watch Market Revenues & Volume, By Mid Range, 2021 - 2031F |
6.1.5 Nigeria Wrist Watch Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.2 Nigeria Wrist Watch Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Wrist Watch Market Revenues & Volume, By Quartz Watches, 2021 - 2031F |
6.2.3 Nigeria Wrist Watch Market Revenues & Volume, By Digital Watches, 2021 - 2031F |
6.2.4 Nigeria Wrist Watch Market Revenues & Volume, By Mechanical Watches, 2021 - 2031F |
7 Nigeria Wrist Watch Market Import-Export Trade Statistics |
7.1 Nigeria Wrist Watch Market Export to Major Countries |
7.2 Nigeria Wrist Watch Market Imports from Major Countries |
8 Nigeria Wrist Watch Market Key Performance Indicators |
8.1 Average selling price (ASP) of wrist watches in Nigeria. |
8.2 Number of new product launches and innovations in the wrist watch market. |
8.3 Consumer sentiment and preference towards smartwatches. |
8.4 Online engagement and sales conversion rates for wrist watch brands. |
8.5 Retail footfall and conversion rates in key urban areas for wrist watch stores. |
9 Nigeria Wrist Watch Market - Opportunity Assessment |
9.1 Nigeria Wrist Watch Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.2 Nigeria Wrist Watch Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Nigeria Wrist Watch Market - Competitive Landscape |
10.1 Nigeria Wrist Watch Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Wrist Watch Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |