Market Forecast by Countries (United States, Canada), By Enterprise Application (Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Enterprise Content Management (ECM), Business Intelligence (BI), Business Process Management (BPM)), By Security Solution (Access Control), By Deployment Type (On-Premises, Cloud), By Service (Integration & Deployment, Consulting, Maintenance & Support, Others) And Competitive Landscape
Product Code: ETC4621179 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
Report Name | North America IT in Real Estate Market |
Forecast Period | 2025-2031 |
Market Size | USD 500 Million-2 Billion |
CAGR | 11.7% |
Growing Sector | Real Estate Sector |
North America IT in Real Estate Market report thoroughly covers the market By Countries, By Enterprise Application, By Security Solution, By Deployment Type, By Service. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America IT in Real Estate Market was valued at USD 19.7 billion and is expected to reach USD 38.1 billion, growing at a CAGR of around 11.7% from 2025 to 2031. This growth can be attributed to various factors such as increasing adoption of digital technologies in the real estate industry, rising demand for smart homes and buildings, and growing investments in infrastructure development projects.
North America IT in Real Estate Market Growth can be attributed to the increasing adoption of technology in the real estate industry. With the rise of smart homes, Internet of Things (IoT) devices, and virtual reality tools, there is a growing demand for IT solutions that can enhance the overall experience for property buyers, sellers, and renters.
According to 6Wresearch, the North America IT in Real Estate Market Size is expected to reach a significant CAGR of 11.7% during the forecast period 2025-2031. One major driver of the North America IT in Real Estate market is the continuous development and adoption of new technologies. As technology continues to evolve at a rapid pace, real estate companies are increasingly leveraging these advancements to improve their operations and provide better services to their clients. This includes the use of artificial intelligence (AI), Internet of Things (IoT) devices, and virtual reality (VR) technology. Another key driver is the changing behaviour of consumers. With the rise of e-commerce and online shopping, traditional brick-and-mortar stores are facing increasing competition. As a result, many retail companies are turning to real estate technology solutions to better understand consumer behaviour and improve their marketing strategies.
One of the major challenges that North America's IT in real estate market is facing is the integration of new technologies. As the industry continues to evolve, so does the technology used in it. Keeping up with these changes and integrating them effectively can be a daunting task for many organizations. Another significant challenge is data security and privacy concerns. With an increasing amount of sensitive information being stored digitally, safeguarding this data has become crucial for businesses in the real estate sector. Cyber attacks and data breaches are on the rise, making it essential for companies to invest in robust security measures.
North America IT in Real Estate Industry has been rapidly growing in North America, and the real estate sector is no exception. In fact, the integration of IT in real estate has brought about significant changes and advancements in the industry. One of the major trends that is expected to continue from 2025 to 2031 is the use of big data analytics. With the help of advanced technologies such as artificial intelligence and machine learning, big data analytics allows for better analysis of market trends, customer behaviour, and property performance. This enables real estate agents and developers to make more informed decisions and provide personalized services to their clients.
North America IT in Real Estate Market Share is with advancements in technology and an increasing demand for smarter, more efficient real estate processes, the IT sector has become a key player in the industry. Investing in this market presents numerous opportunities for potential investors. The adoption of cloud computing, big data analytics, artificial intelligence, and Internet of Things (IoT) in real estate operations has not only streamlined processes but also opened up new avenues for growth. One such opportunity is the implementation of smart building solutions. These solutions use sensors and connectivity to optimize energy consumption, improve security measures, and provide real-time insights into building operations.
The real estate industry is constantly evolving and adapting to new technologies, particularly in the IT sector. With the increasing demand for efficient and modern solutions in the real estate market, many companies have emerged as leaders in providing innovative IT services. Some of the leading players in this market include IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, and Salesforce.com Inc. These companies are constantly innovating and investing in new technologies to meet the evolving needs of the real estate sector.
Government regulations play a crucial role in shaping the landscape of any industry, including the real estate market. As technology continues to advance and become increasingly integrated into everyday life, governments around the world are implementing regulations to ensure that it is used ethically and responsibly. One major aspect of IT in the real estate industry is data management. With the increasing use of technology, companies are now able to collect and analyze large amounts of data to make informed decisions. However, this also brings about concerns for data privacy and security. In response to these concerns, governments in North America have implemented stricter regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States.
The future of the North America IT in real estate market is expected to be shaped by several key factors. One of the main drivers for growth in this market is the increasing use of technology in various aspects of the real estate industry. This includes everything from property management and listing services, to virtual tours and online transactions. Another factor that will impact the future of this market is the rising demand for smart homes and buildings. With advancements in Internet of Things (IoT) technology, more and more properties are being equipped with connected devices that can improve energy efficiency, security, and overall convenience.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
The United States has always been at the forefront of innovation and technology adoption, and the real estate industry is no exception. From online property listings to virtual tours, US-based companies have leveraged IT to revolutionize the way people buy and sell properties.
Customer Relationship Management (CRM) solutions are also gaining traction in this market due to their ability to enhance customer experience and retention. With real estate companies focusing on providing personalized services and building long-term relationships with clients, the adoption of CRM technologies is expected to continue growing.
The access control security solution is one of the leading factors in driving the North America IT in Real Estate market. With increasing concerns about property and tenant safety, companies are turning towards advanced access control systems to secure their properties.
According to Ravi Bhandari, Research Head, 6wresearch, cloud deployment type is leading the North America IT in real estate market. Cloud computing has become increasingly popular in all industries, including real estate, due to its numerous benefits.
Integration & deployment services involve integrating different software, applications, and hardware to create a cohesive system that allows for efficient data management, analytics, and automation. With the rapid digital transformation taking place in the real estate sector, there is a significant need for these services to streamline processes and improve overall efficiency.
Markets Covered
The market report has been segmented and sub-segmented into the following categories:
By Countries
· United States
· Canada
By Enterprise Application
· Customer Relationship Management (CRM)
· Enterprise Resource Planning (ERP)
· Enterprise Content Management (ECM)
· Business Intelligence (BI)
· Business Process Management (BPM)
By Security Solution
· Access Control
By Deployment Type
· On-Premises
· Cloud
By Service
· Integration & Deployment
· Consulting
· Maintenance & Support
· Others
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America IT in Real Estate Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America IT in Real Estate Market Revenues & Volume, 2021 & 2031F |
3.3 North America IT in Real Estate Market - Industry Life Cycle |
3.4 North America IT in Real Estate Market - Porter's Five Forces |
3.5 North America IT in Real Estate Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America IT in Real Estate Market Revenues & Volume Share, By Enterprise Application , 2021 & 2031F |
3.7 North America IT in Real Estate Market Revenues & Volume Share, By Security Solution , 2021 & 2031F |
3.8 North America IT in Real Estate Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.9 North America IT in Real Estate Market Revenues & Volume Share, By Service, 2021 & 2031F |
4 North America IT in Real Estate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America IT in Real Estate Market Trends |
6 North America IT in Real Estate Market, 2021 - 2031 |
6.1 North America IT in Real Estate Market, Revenues & Volume, By Enterprise Application , 2021 - 2031 |
6.2 North America IT in Real Estate Market, Revenues & Volume, By Security Solution , 2021 - 2031 |
6.3 North America IT in Real Estate Market, Revenues & Volume, By Deployment Type, 2021 - 2031 |
6.4 North America IT in Real Estate Market, Revenues & Volume, By Service, 2021 - 2031 |
7 United States IT in Real Estate Market, 2021 - 2031 |
7.1 United States IT in Real Estate Market, Revenues & Volume, By Enterprise Application , 2021 - 2031 |
7.2 United States IT in Real Estate Market, Revenues & Volume, By Security Solution , 2021 - 2031 |
7.3 United States IT in Real Estate Market, Revenues & Volume, By Deployment Type, 2021 - 2031 |
7.4 United States IT in Real Estate Market, Revenues & Volume, By Service, 2021 - 2031 |
8 Canada IT in Real Estate Market, 2021 - 2031 |
8.1 Canada IT in Real Estate Market, Revenues & Volume, By Enterprise Application , 2021 - 2031 |
8.2 Canada IT in Real Estate Market, Revenues & Volume, By Security Solution , 2021 - 2031 |
8.3 Canada IT in Real Estate Market, Revenues & Volume, By Deployment Type, 2021 - 2031 |
8.4 Canada IT in Real Estate Market, Revenues & Volume, By Service, 2021 - 2031 |
9 North America IT in Real Estate Market Key Performance Indicators |
10 North America IT in Real Estate Market - Opportunity Assessment |
10.1 North America IT in Real Estate Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America IT in Real Estate Market Opportunity Assessment, By Enterprise Application , 2021 & 2031F |
10.3 North America IT in Real Estate Market Opportunity Assessment, By Security Solution , 2021 & 2031F |
10.4 North America IT in Real Estate Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
10.5 North America IT in Real Estate Market Opportunity Assessment, By Service, 2021 & 2031F |
11 North America IT in Real Estate Market - Competitive Landscape |
11.1 North America IT in Real Estate Market Revenue Share, By Companies, 2024 |
11.2 North America IT in Real Estate Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |