North America Smart Speaker Market (2022-2028) | Forecast, Analysis, Trends, Share, Growth, Revenue, Size, Industry, Outlook, Value, Segmentation & COVID-19 IMPACT

North America Smart Speaker Market Synopsis

North America smart speaker market is projected to grow owing to increasing adoption of voice-activated assistants (VAAs) across the region. The adoption of VAAs across North America is attributable to their reduced cost and increased functionality, including features such as hands-free calling and navigation. However, challenges faced by the nascent market, such as limited awareness and high price tags, are expected to restrain growth during the forecast period.

According to 6Wresearch, the North America Smart Speaker Market size is expected to grow during 2022-2028. Smart speakers are devices that allow users to interact with digital content and services through voice commands or touch gestures. These devices are increasingly being used by consumers for tasks such as navigation, listening to music, and checking news headlines.

Factors Driving the Growth of the North America Smart Speaker Market

Some of the key factors driving the North America Smart Speaker Market growth include:

• Increasing use of voice-activated systems across various industries
• Growing preference for hands-free operation
• Rising demand from consumers for enhanced listening experience
• Emergence of new vendors led by Amazon and Google

Factors Hindering the Growth of the North America Smart Speaker Market

One challenge affecting the North America Smart Speaker Market revenue is interoperability between different smart speakers. This is especially true in North America where there are a number of competing platforms such as Amazon Alexa, Google Assistant, Apple Siri, and Microsoft Cortana. The lack of interoperability has hindered the development of ecosystems and forced users to adopt multiple speakers in order to access various features. In addition, there is also the issue of privacy concerns surrounding data sharing between different platforms.

Impact of COVID-19 on the North America Smart Speaker Market

The COVID outbreak has led to significant concern among health officials and consumers about the potential impact of this virus on the Global Smart Speaker Market . The coronavirus is a highly contagious respiratory illness caused by the common cold virus. It is most commonly spread through contact with respiratory secretions, such as saliva, mucus, or blood. Symptoms of the coronavirus include fever, coughing, and shortness of breath. In severe cases, the virus can lead to pneumonia. 

Market Analysis based on Countries

Based on Countries, increasing demand from end consumers is another key driver for the growth of the North American smart speaker market. Major consumer markets such as United States (US) and Canada are expected to witness high growth due to increasing adoption of voice-activated assistant (VAAs) technology among end users. Growing popularity of voice-activated assistants coupled with growing number of handsets equipped with these technologies is expected to drive increased demand for smart speakers in these markets. 

In addition to this, increasing awareness about benefits associated with using VAA technology such as convenience and cost savings is also anticipated to drive increased adoption among consumers.

Market Analysis based on Intelligent Virtual Assistant

Based on Intelligent Virtual Assistant, the Amazon Alexa has a leading market share owing to its affordability and wide range of devices that support it. Google Home is second in terms of market share due to its compatibility with various platforms and devices. Apple Siri is third in terms of market share owing to its popularity among consumers who are looking for an alternative to Amazon Alexa and Google Home. Microsoft Cortana is fourth in terms of market share due to its limited availability across different platforms and devices.

One key factor that has helped propel Amazon Alexa’s growth in this region is its affordability. These devices are comparatively cheaper when compared to premium voice recognition platforms like Siri or Cortana. Furthermore, their broad compatibility with various devices makes them preferred for use across different sectors.

Market Analysis based on End-User

Based on End-User, the personal smart speaker segment is expected to account for the highest share of the market during this period, due to the popularity of voice assistants among traditional users such as consumers and seniors who are increasingly embracing technologies such as AI and voice assistants to improve their daily lives. The commercial segment is expected to witness a high growth due to increased adoption of cloud-based solutions that enable organizations to automate workflows and access business insights from remote locations without having to visit physical offices regularly.

Market Analysis based on Distribution Channel

Based on Distribution Channel, the online distribution channel is expected to account for the largest share of the North America smart speaker market during the forecast period. This is owing to the fact that online retailers are better positioned than brick-and-mortar stores to offer users convenient access to a wide range of products and services. In contrast, the offline distribution channel will be the second largest player in this market. This is because many consumers in this region prefer buying physical goods, which makes it difficult for online retailers to penetrate this market.

Competitive Landscape for the North America Smart Speaker Market

For companies to be successful in the North America Smart Speaker Market, they will need to focus on two key areas: interoperability and functionality. Lack of interoperability between different devices limits the customer's ability to use multiple speakers together or across platforms, which has a negative impact on overall sales. Additionally, limited functionality means that customers are not able to access certain features or use the speaker as a smart assistant. As a result, both manufacturers and developers will need to focus on developing new features and enhancing existing ones in order to gain an edge over their competitors.

Strategies for Success in the North America Smart Speaker Market

The North America Smart Speaker Market share is very developed and competitive, in order to capitalize on this burgeoning market, companies will need to identify and implement three key strategies: product differentiation, marketing initiatives, and partnerships/contracts with third-party developers. Product differentiation refers to creating unique features that set your product apart from those of your competitors. Marketing initiatives should be designed in such a way as to attract new customers while ensuring that current ones remain satisfied; partnerships/contracts with third-party developers can help you develop new features

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2018 to 2021.
• Base Year: 2021.
• Forecast Data until 2028.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• North America Smart Speaker Market Outlook
• Market Size of North America Smart Speaker Market, 2021
• Forecast of North America Smart Speaker Market, 2028
• Historical Data and Forecast of North America Smart Speaker Revenues & Volume for the Period 2018 - 2028
• North America Smart Speaker Market Trend Evolution
• North America Smart Speaker Market Drivers and Challenges
• North America Smart Speaker Price Trends
• North America Smart Speaker Porter's Five Forces
• North America Smart Speaker Industry Life Cycle
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Intelligent Virtual Assistant for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Amazon Alexa for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Google Assistant for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Siri for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Cortana for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Others? for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Intelligent Virtual Assistant for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Amazon Alexa for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Google Assistant for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Siri for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Cortana for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Others? for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Intelligent Virtual Assistant for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Amazon Alexa for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Google Assistant for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Siri for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Cortana for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Others? for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By End-users for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Personal for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Commercial for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By End-users for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Personal for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Commercial for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By End-users for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Personal for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Commercial for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Price for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Low (Less than 100) for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Mid ($101 to $200) for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Premium (Above $200) for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Price for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Low (Less than 100) for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Mid ($101 to $200) for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Premium (Above $200) for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Price for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Low (Less than 100) for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Mid ($101 to $200) for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Premium (Above $200) for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Distribution Channel for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Online for the Period 2018 - 2028
• Historical Data and Forecast of North America Smart Speaker Market Revenues & Volume By Offline for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Distribution Channel for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Online for the Period 2018 - 2028
• Historical Data and Forecast of United States Smart Speaker Market Revenues & Volume By Offline for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Distribution Channel for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Online for the Period 2018 - 2028
• Historical Data and Forecast of Canada Smart Speaker Market Revenues & Volume By Offline for the Period 2018 - 2028
• North America Smart Speaker Market - Key Performance Indicators
• North America Smart Speaker Market - Import Export Trade Statistics
• North America Smart Speaker Market - Opportunity Assessment By Countries
• North America Smart Speaker Market - Opportunity Assessment By Intelligent Virtual Assistant
• North America Smart Speaker Market - Opportunity Assessment By End-users
• North America Smart Speaker Market - Opportunity Assessment By Price
• North America Smart Speaker Market - Opportunity Assessment By Distribution Channel
• North America Smart Speaker Market - Top Companies Market Share
• North America Smart Speaker Market - Top Companies Profiles
• North America Smart Speaker Market - Comparison of Players in Technical and Operating Parameters
• North America Smart Speaker Market - Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Countries

• United States
• Canada

By Intelligent Virtual Assistant

• Amazon Alexa
• Google Assistant
• Siri
• Cortana
• Others

By End-Users

• Personal
• Commercial

By Price

• Low (Less Than 100)
• Mid ($101 To $200)
• Premium (Above $200)

By Distribution Channel

• Online
• Offline

North America Smart Speaker Market: FAQs