| Product Code: ETC015897 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Pakistan maternity wear market experienced a significant import growth rate of 450.0% from 2023 to 2024, with a compound annual growth rate (CAGR) of 15.93% from 2020 to 2024. This surge can be attributed to evolving consumer preferences and increasing awareness of maternity fashion trends in the region.
Pakistan maternity wear market is expected to witness a significant growth rate during the forecast period of 2020-2026. According to a report by 6Wresearch, the maternity wear market in Pakistan was valued at US$ 2.1 million in 2019 and is estimated to increase significantly over the forecast period owing to an increasing population of young mothers & rising disposable incomes among middle-class consumers. The growing demand for comfortable & fashionable clothing along with changing fashion trends are also expected drive market growth further. Additionally, online shopping platforms such as Amazon, Flipkart and others have made it easier for customers to access these products from anywhere in the country, which has resulted in increased sales of maternity wear across urban areas of Pakistan. Manufacturers are heavily investing in product innovation and marketing campaigns that aim at creating consumer awareness about their varied offerings
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Maternity Wear Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Maternity Wear Market Revenues & Volume, 2019 & 2026F |
3.3 Pakistan Maternity Wear Market - Industry Life Cycle |
3.4 Pakistan Maternity Wear Market - Porter's Five Forces |
3.5 Pakistan Maternity Wear Market Revenues & Volume Share, By Product, 2019 & 2026F |
3.6 Pakistan Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Pakistan Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Pakistan Maternity Wear Market Trends |
6 Pakistan Maternity Wear Market, By Types |
6.1 Pakistan Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Maternity Wear Market Revenues & Volume, By Product, 2016 - 2026F |
6.1.3 Pakistan Maternity Wear Market Revenues & Volume, By Outerwear, 2016 - 2026F |
6.1.4 Pakistan Maternity Wear Market Revenues & Volume, By Innerwear, 2016 - 2026F |
6.1.5 Pakistan Maternity Wear Market Revenues & Volume, By Nightwear, 2016 - 2026F |
6.2 Pakistan Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Maternity Wear Market Revenues & Volume, By Store-based, 2016 - 2026F |
6.2.3 Pakistan Maternity Wear Market Revenues & Volume, By Online, 2016 - 2026F |
7 Pakistan Maternity Wear Market Import-Export Trade Statistics |
7.1 Pakistan Maternity Wear Market Export to Major Countries |
7.2 Pakistan Maternity Wear Market Imports from Major Countries |
8 Pakistan Maternity Wear Market Key Performance Indicators |
9 Pakistan Maternity Wear Market - Opportunity Assessment |
9.1 Pakistan Maternity Wear Market Opportunity Assessment, By Product, 2019 & 2026F |
9.2 Pakistan Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Pakistan Maternity Wear Market - Competitive Landscape |
10.1 Pakistan Maternity Wear Market Revenue Share, By Companies, 2019 |
10.2 Pakistan Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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