| Product Code: ETC11243423 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Pakistan underwear market witnessed a significant import trend from 2023 to 2024, with a growth rate of 281.82%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 114.07%. This surge could be attributed to evolving consumer preferences and increased disposable income in the region.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Underwear Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Pakistan Underwear Market - Industry Life Cycle |
3.4 Pakistan Underwear Market - Porter's Five Forces |
3.5 Pakistan Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Pakistan Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Pakistan Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Pakistan Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Pakistan Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Pakistan |
4.2.2 Growing fashion consciousness and awareness among the population |
4.2.3 Rising urbanization leading to higher demand for branded and premium underwear |
4.3 Market Restraints |
4.3.1 Cultural and religious norms influencing consumer preferences and choices |
4.3.2 Price sensitivity among certain consumer segments affecting purchasing decisions |
5 Pakistan Underwear Market Trends |
6 Pakistan Underwear Market, By Types |
6.1 Pakistan Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Pakistan Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Pakistan Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Pakistan Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Pakistan Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Pakistan Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Pakistan Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Pakistan Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Pakistan Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Pakistan Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Pakistan Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Pakistan Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Pakistan Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Pakistan Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Pakistan Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Pakistan Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Pakistan Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Pakistan Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Pakistan Underwear Market Import-Export Trade Statistics |
7.1 Pakistan Underwear Market Export to Major Countries |
7.2 Pakistan Underwear Market Imports from Major Countries |
8 Pakistan Underwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of underwear products in Pakistan |
8.2 Number of new entrants or brands entering the Pakistan underwear market |
8.3 Growth rate of online sales of underwear in Pakistan |
9 Pakistan Underwear Market - Opportunity Assessment |
9.1 Pakistan Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Pakistan Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Pakistan Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Pakistan Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Pakistan Underwear Market - Competitive Landscape |
10.1 Pakistan Underwear Market Revenue Share, By Companies, 2024 |
10.2 Pakistan Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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