Product Code: ETC8833978 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The advertising video-on-demand (AVOD) segment is growing as consumers prefer free access to quality content supported by non-intrusive advertisements. In the Philippines, platforms like YouTube and local streaming services are driving AVOD adoption. The model provides an alternative to subscription-based video streaming (SVOD), particularly in price-sensitive segments. Enhanced targeting capabilities and interactive ad formats are attracting advertisers to invest more in this space.
The advertising video-on-demand market is evolving rapidly due to the proliferation of streaming platforms offering free content supported by advertising revenues. The Philippines sees growing adoption driven by young, mobile-first audiences. Monetization models increasingly blend ads with premium content, and partnerships between telecom operators and streaming services facilitate broader access. Advertisers prioritize platforms with strong user data analytics to optimize campaign effectiveness.
The advertising video-on-demand market in the Philippines encounters challenges similar to those in the broader AVOD sector, including competition from international platforms and issues with content monetization. Additionally, regulatory uncertainties and the need for compliance with advertising standards can complicate operations. The development of localized content that resonates with Filipino audiences is also essential for market growth.
As consumers seek flexible viewing options, advertising-supported video-on-demand services present a lucrative opportunity. Developing platforms that offer a mix of local and international content, supported by targeted ads, can attract a diverse user base. Partnerships with telecom providers can aid in content distribution and user acquisition.
Video-on-demand services face regulatory oversight to ensure content compliance, data privacy, and user protection. The government facilitates the adoption of new technologies by providing clear guidelines on licensing and distribution rights. Collaboration with industry stakeholders is encouraged to promote innovation and accessibility.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Advertising Video-On-Demand Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Advertising Video-On-Demand Market - Industry Life Cycle |
3.4 Philippines Advertising Video-On-Demand Market - Porter's Five Forces |
3.5 Philippines Advertising Video-On-Demand Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Advertising Video-On-Demand Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F |
3.7 Philippines Advertising Video-On-Demand Market Revenues & Volume Share, By Content, 2021 & 2031F |
3.8 Philippines Advertising Video-On-Demand Market Revenues & Volume Share, By Solution Type, 2021 & 2031F |
3.9 Philippines Advertising Video-On-Demand Market Revenues & Volume Share, By Organization, 2021 & 2031F |
4 Philippines Advertising Video-On-Demand Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Advertising Video-On-Demand Market Trends |
6 Philippines Advertising Video-On-Demand Market, By Types |
6.1 Philippines Advertising Video-On-Demand Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Pre-Roll Advertisement, 2021- 2031F |
6.1.4 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Mid-Roll Advertisement, 2021- 2031F |
6.1.5 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Post-Roll Advertisement, 2021- 2031F |
6.2 Philippines Advertising Video-On-Demand Market, By Streaming Device |
6.2.1 Overview and Analysis |
6.2.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Smart TVs, 2021- 2031F |
6.2.3 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Laptops and Desktops, 2021- 2031F |
6.2.4 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Smartphones and Tablets, 2021- 2031F |
6.2.5 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Philippines Advertising Video-On-Demand Market, By Content |
6.3.1 Overview and Analysis |
6.3.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.3.3 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Music, 2021- 2031F |
6.3.4 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Travel and Tourism, 2021- 2031F |
6.3.5 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Sports, 2021- 2031F |
6.3.6 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Philippines Advertising Video-On-Demand Market, By Solution Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Pay TV on Demand, 2021- 2031F |
6.4.3 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Over the Top, 2021- 2031F |
6.4.4 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Others, 2021- 2031F |
6.5 Philippines Advertising Video-On-Demand Market, By Organization |
6.5.1 Overview and Analysis |
6.5.2 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Large Enterprise, 2021- 2031F |
6.5.3 Philippines Advertising Video-On-Demand Market Revenues & Volume, By Small and Medium Enterprise, 2021- 2031F |
7 Philippines Advertising Video-On-Demand Market Import-Export Trade Statistics |
7.1 Philippines Advertising Video-On-Demand Market Export to Major Countries |
7.2 Philippines Advertising Video-On-Demand Market Imports from Major Countries |
8 Philippines Advertising Video-On-Demand Market Key Performance Indicators |
9 Philippines Advertising Video-On-Demand Market - Opportunity Assessment |
9.1 Philippines Advertising Video-On-Demand Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Advertising Video-On-Demand Market Opportunity Assessment, By Streaming Device, 2021 & 2031F |
9.3 Philippines Advertising Video-On-Demand Market Opportunity Assessment, By Content, 2021 & 2031F |
9.4 Philippines Advertising Video-On-Demand Market Opportunity Assessment, By Solution Type, 2021 & 2031F |
9.5 Philippines Advertising Video-On-Demand Market Opportunity Assessment, By Organization, 2021 & 2031F |
10 Philippines Advertising Video-On-Demand Market - Competitive Landscape |
10.1 Philippines Advertising Video-On-Demand Market Revenue Share, By Companies, 2024 |
10.2 Philippines Advertising Video-On-Demand Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |