| Product Code: ETC12068641 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines alcohol e-commerce import market in 2024 continued to showcase high concentration with top exporting countries being Metropolitan France, Singapore, USA, Spain, and Czechia. Despite a slight decline in growth rate from 2023 to 2024, the market still maintained a strong CAGR of 17.64% from 2020 to 2024. This indicates sustained interest and demand for imported alcohol products in the Philippines, presenting opportunities for market players to capitalize on this growing sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Alcohol E-commerce Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Alcohol E-commerce Market - Industry Life Cycle |
3.4 Philippines Alcohol E-commerce Market - Porter's Five Forces |
3.5 Philippines Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Philippines Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Philippines Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in the Philippines |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Rising disposable income and changing lifestyles leading to increased alcohol consumption |
4.3 Market Restraints |
4.3.1 Strict regulations and compliance requirements for alcohol sales and delivery |
4.3.2 Limited awareness and trust in online alcohol purchasing among consumers |
4.3.3 Competition from traditional brick-and-mortar stores and established alcohol retailers |
5 Philippines Alcohol E-commerce Market Trends |
6 Philippines Alcohol E-commerce Market, By Types |
6.1 Philippines Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 Philippines Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 Philippines Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 Philippines Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Philippines Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Philippines Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 Philippines Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 Philippines Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 Philippines Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Philippines Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 Philippines Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Philippines Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 Philippines Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Philippines Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Philippines Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Philippines Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Philippines Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 Philippines Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 Philippines Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Philippines Alcohol E-commerce Market Export to Major Countries |
7.2 Philippines Alcohol E-commerce Market Imports from Major Countries |
8 Philippines Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for alcohol purchases on e-commerce platforms |
8.2 Customer retention rate for alcohol e-commerce websites |
8.3 Percentage of repeat purchases from existing customers on alcohol e-commerce platforms |
9 Philippines Alcohol E-commerce Market - Opportunity Assessment |
9.1 Philippines Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Philippines Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Philippines Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Alcohol E-commerce Market - Competitive Landscape |
10.1 Philippines Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Philippines Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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