| Product Code: ETC8839272 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the Philippines continued to see a high concentration of decorative cushions, pillows, and blanket imports from top exporting countries such as China, India, Bangladesh, USA, and Pakistan. Despite a slight decline in the growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period 2020-2024 remained positive at 2.87%. This indicates a steady demand for these home decor items in the Philippines market. The competitive landscape in this sector is still dominated by a few key players, maintaining a high Herfindahl-Hirschman Index (HHI) concentration.

The market for decorative cushions, pillows, and blankets in the Philippines is flourishing, fueled by trends in home comfort and interior styling. Consumers are increasingly investing in soft furnishings that combine aesthetics with functionality. Seasonal collections, thematic designs, and eco-friendly materials are key trends shaping the market. Retail growth and online shopping convenience have also contributed to the rising popularity of these home decor products across diverse consumer segments.
The decorative cushions, pillows, and blanket market in the Philippines is experiencing steady growth, driven by increasing consumer interest in home décor and comfort. As the middle-class population expands and disposable income rises, more Filipino households are investing in decorative and functional soft furnishings to enhance the aesthetics and comfort of their homes. The growing trend of personalized and custom-made designs, as well as the influence of social media and home improvement shows, is encouraging consumers to update their living spaces with stylish cushions, pillows, and blankets. Additionally, the hospitality and retail sectors contribute to the demand, with hotels and stores seeking high-quality, trendy products to appeal to consumers.
The Philippines Decorative Cushions, Pillows, and Blanket Market is affected by seasonal demand fluctuations and price sensitivity. Many consumers are not willing to invest heavily in decorative items for their homes, especially in an environment with economic uncertainties. Additionally, the market faces challenges related to supply chain issues, including delays in obtaining raw materials for textiles and manufacturing.
market for decorative cushions, pillows, and blankets in the Philippines is gaining traction, driven by increasing interest in home decor and personalized living spaces. Consumers are prioritizing comfort and style in their home furnishings, and decorative textiles are becoming essential components of interior design. Investment in unique designs, eco-friendly materials, and high-quality products will position businesses well to capitalize on this growing market.
The market for decorative cushions, pillows, and blankets in the Philippines is seeing growth as consumer preferences shift toward home personalization and comfort. Government initiatives that promote the textile and furniture industries have supported the expansion of this market. Furthermore, the government`s efforts to boost the retail sector and support local manufacturers have led to a rise in the availability of high-quality, aesthetically pleasing home decor products, including cushions, pillows, and blankets, catering to both domestic and export markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Decorative Cushions, Pillows and Blanket Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Decorative Cushions, Pillows and Blanket Market - Industry Life Cycle |
3.4 Philippines Decorative Cushions, Pillows and Blanket Market - Porter's Five Forces |
3.5 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.8 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.10 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Decorative Cushions, Pillows and Blanket Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in the Philippines leading to higher spending on home decor products. |
4.2.2 Growing trend of interior decoration and home styling in the Philippines. |
4.2.3 Rising awareness about the importance of comfort and aesthetics in homes, driving the demand for decorative cushions, pillows, and blankets. |
4.3 Market Restraints |
4.3.1 Competition from alternative home decor products such as tapestries, wall art, and floor rugs. |
4.3.2 Fluctuations in raw material prices affecting the production cost of decorative cushions, pillows, and blankets. |
5 Philippines Decorative Cushions, Pillows and Blanket Market Trends |
6 Philippines Decorative Cushions, Pillows and Blanket Market, By Types |
6.1 Philippines Decorative Cushions, Pillows and Blanket Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Decorative Cushions and Pillows, 2021- 2031F |
6.1.4 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Decorative Blankets, 2021- 2031F |
6.2 Philippines Decorative Cushions, Pillows and Blanket Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Cotton, 2021- 2031F |
6.2.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Silk, 2021- 2031F |
6.2.4 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Wool, 2021- 2031F |
6.2.5 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Polyester, 2021- 2031F |
6.3 Philippines Decorative Cushions, Pillows and Blanket Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Printed, 2021- 2031F |
6.3.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Non-Printed, 2021- 2031F |
6.4 Philippines Decorative Cushions, Pillows and Blanket Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Promotional, 2021- 2031F |
6.4.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Non-promotional, 2021- 2031F |
6.5 Philippines Decorative Cushions, Pillows and Blanket Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Residential, 2021- 2031F |
6.5.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Commercial, 2021- 2031F |
6.6 Philippines Decorative Cushions, Pillows and Blanket Market, By Distribution Channel |
6.6.1 Overview and Analysis |
6.6.2 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Online, 2021- 2031F |
6.6.3 Philippines Decorative Cushions, Pillows and Blanket Market Revenues & Volume, By Offline, 2021- 2031F |
7 Philippines Decorative Cushions, Pillows and Blanket Market Import-Export Trade Statistics |
7.1 Philippines Decorative Cushions, Pillows and Blanket Market Export to Major Countries |
7.2 Philippines Decorative Cushions, Pillows and Blanket Market Imports from Major Countries |
8 Philippines Decorative Cushions, Pillows and Blanket Market Key Performance Indicators |
8.1 Average order value: Reflects the willingness of consumers to spend on higher-priced decorative items, indicating market growth. |
8.2 Number of interior design and home decor exhibitions: Indicates the level of interest and engagement in home styling trends, impacting the demand for decorative cushions, pillows, and blankets. |
8.3 Social media engagement metrics (likes, shares, comments) for home decor influencers and brands: Reflects the influence of social media on consumer preferences and purchasing decisions in the home decor segment. |
9 Philippines Decorative Cushions, Pillows and Blanket Market - Opportunity Assessment |
9.1 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Type, 2021 & 2031F |
9.4 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By End User, 2021 & 2031F |
9.6 Philippines Decorative Cushions, Pillows and Blanket Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Decorative Cushions, Pillows and Blanket Market - Competitive Landscape |
10.1 Philippines Decorative Cushions, Pillows and Blanket Market Revenue Share, By Companies, 2024 |
10.2 Philippines Decorative Cushions, Pillows and Blanket Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |