| Product Code: ETC026689 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The deodorants and anti-perspirant products import market in the Philippines continued to show strong concentration with top exporters being Thailand, USA, India, Indonesia, and Australia in 2024. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a healthy CAGR of 7.23% for the period of 2020-2024. This data indicates a stable demand for imported deodorant and anti-perspirant products in the Philippines, with key players consistently supplying the market.

The Philippines deodorants and anti-perspirant products market size was estimated to be USD 189 million in 2025. The market is expected to witness a CAGR of 4.1% over the forecast period of 2025-2031. Increasing awareness regarding personal hygiene, rising disposable incomes, increasing demand for long-lasting fragrances, attractive packaging, and innovative product offerings are some of the factors driving the growth of the Filipino deodorants and anti-perspirant products market
An increasing number of Filipinos are now opting for organic deodorants due to growing health consciousness among consumers which has been driving sales across various retailers in the country. Additionally, the online retailing channel has become a popular choice with many people buying their favorite brands online using mobile phones or laptops. This trend is likely to remain strong during 2025???2025 as more convenience stores are offering delivery services at lower prices than regular stores do.
Increased per capita income coupled with higher discretionary income has resulted in increased spending on grooming and beauty care products such as deodorants & antiperspirants among Filipino consumers leading to an increase in demand for these items in recent years.
Leading players operating within Philippines Deodorant & Antiperspirant Products Market include Unilever Philippines Inc., Sanicare Hygienics Corporation, Procter & Gamble Co., Kao Corporation Japan , Colgate Palmolive Company , Sysu International Incorporated etc
The outbreak led by COVID-19 pandemic had caused disruption across all sectors including FMCG industry wherein companies had faced decrease in sales both offline as well as through ecommerce channels owing towards complete lockdown imposed by government authorities resulting into temporary closure/suspension operations many outlets/retailers thereby causing decline revenue generation
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Deodorants and Anti-Perspirant Products Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 Philippines Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.6 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
4 Philippines Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among consumers in the Philippines |
4.2.2 Growing disposable income leading to higher spending on personal care products |
4.2.3 Influence of Western beauty and grooming trends on the Filipino population |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international brands in the market |
4.3.2 Price sensitivity among certain consumer segments |
4.3.3 Concerns over the use of chemicals in deodorants and anti-perspirants leading to a demand for natural and organic alternatives |
5 Philippines Deodorants and Anti-Perspirant Products Market Trends |
6 Philippines Deodorants and Anti-Perspirant Products Market, By Types |
6.1 Philippines Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2021-2031F |
6.1.3 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2021-2031F |
6.1.4 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2021-2031F |
6.1.5 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2021-2031F |
6.1.6 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2021-2031F |
6.2 Philippines Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2021-2031F |
6.2.3 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2021-2031F |
6.2.4 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2021-2031F |
6.2.5 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2021-2031F |
6.2.6 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2021-2031F |
6.2.7 Philippines Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 Philippines Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 Philippines Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 Philippines Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer engagement metrics on social media platforms for deodorant brands |
8.2 Number of new product launches in the deodorants and anti-perspirants segment |
8.3 Growth in the distribution network of these products across different retail channels in the Philippines |
9 Philippines Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 Philippines Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2021 & 2031F |
9.2 Philippines Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
10 Philippines Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 Philippines Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2024 |
10.2 Philippines Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |