| Product Code: ETC8839788 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Philippines continued to import a significant amount of dried fruit snacks, with top exporters being Thailand, China, USA, Chile, and Myanmar. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a remarkable compound annual growth rate (CAGR) of 56.15% from 2020 to 2024, there was a slight decline in growth rate from 2023 to 2024 at -16.61%. This data suggests a strong demand for dried fruit snacks in the Philippines, with potential shifts in market dynamics influencing future import trends.

Dried fruit snacks are becoming a go-to choice for health-conscious consumers. Brands are promoting portion-controlled, preservative-free snacks using dried mangoes, bananas, and international imports like cranberries and raisins, expanding their presence through retail and e-commerce channels.
The dried fruit snacks market is flourishing in the Philippines due to changing consumer lifestyles favoring convenient, on-the-go, and nutritious snack options. Health-conscious consumers are driving demand for snacks that offer natural sweetness and added nutritional benefits without preservatives. The market is also influenced by the rise of e-commerce and modern retail channels, which improve product accessibility. Additionally, packaging innovations focused on freshness and portability are becoming key differentiators for brands.
The dried fruit snacks market is challenged by competition from other healthy snack options, including nuts, seeds, and granola bars. Product innovation is necessary to meet diverse consumer tastes and dietary preferences. Price sensitivity in a highly competitive snack market limits premium pricing. Packaging and shelf life considerations also influence product acceptance.
Rising urbanization and demand for convenience foods fuel the growth of the dried fruit snacks market. Investors can launch healthy snack brands targeting schools, offices, and fitness enthusiasts, or co-brand with influencers and health stores. Product innovationsuch as spiced, chocolate-coated, or blended dried fruit offeringscan differentiate in a competitive market. Exporting premium snacks to neighboring ASEAN countries is also a viable strategy.
Dried fruit snacks fall within the scope of the Healthy Food Environment Policy of the DOH, which promotes reduced sugar, fat, and salt in snack products. The FDA monitors nutritional claims and food safety. The DTI promotes these products in domestic and export markets through packaging innovation and product fairs. Government-backed training for MSMEs helps improve shelf life, safety, and branding.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Dried Fruit Snacks Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Dried Fruit Snacks Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Dried Fruit Snacks Market - Industry Life Cycle |
3.4 Philippines Dried Fruit Snacks Market - Porter's Five Forces |
3.5 Philippines Dried Fruit Snacks Market Revenues & Volume Share, By Fruit Type, 2021 & 2031F |
3.6 Philippines Dried Fruit Snacks Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Philippines Dried Fruit Snacks Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.8 Philippines Dried Fruit Snacks Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Philippines Dried Fruit Snacks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a preference for healthier snack options like dried fruit snacks. |
4.2.2 Growing demand for convenient and on-the-go snack options in the Philippines. |
4.2.3 Rising disposable income levels, leading to higher spending on premium and healthier snack choices. |
4.3 Market Restraints |
4.3.1 Seasonality of fruit production affecting the availability and pricing of dried fruit snacks. |
4.3.2 Competition from other snack categories like chips and confectionery products. |
4.3.3 Challenges related to packaging and shelf-life of dried fruit snacks, impacting their quality and appeal to consumers. |
5 Philippines Dried Fruit Snacks Market Trends |
6 Philippines Dried Fruit Snacks Market, By Types |
6.1 Philippines Dried Fruit Snacks Market, By Fruit Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Dried Fruit Snacks Market Revenues & Volume, By Fruit Type, 2021- 2031F |
6.1.3 Philippines Dried Fruit Snacks Market Revenues & Volume, By Raisins (Dried Grapes), 2021- 2031F |
6.1.4 Philippines Dried Fruit Snacks Market Revenues & Volume, By Tropical & Exotic Fruits, 2021- 2031F |
6.1.5 Philippines Dried Fruit Snacks Market Revenues & Volume, By Berries, 2021- 2031F |
6.2 Philippines Dried Fruit Snacks Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Philippines Dried Fruit Snacks Market Revenues & Volume, By Slices & Granulates, 2021- 2031F |
6.2.3 Philippines Dried Fruit Snacks Market Revenues & Volume, By Powder, 2021- 2031F |
6.2.4 Philippines Dried Fruit Snacks Market Revenues & Volume, By Whole Dried Fruits, 2021- 2031F |
6.3 Philippines Dried Fruit Snacks Market, By Nature |
6.3.1 Overview and Analysis |
6.3.2 Philippines Dried Fruit Snacks Market Revenues & Volume, By Organic, 2021- 2031F |
6.3.3 Philippines Dried Fruit Snacks Market Revenues & Volume, By Conventional, 2021- 2031F |
6.4 Philippines Dried Fruit Snacks Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Philippines Dried Fruit Snacks Market Revenues & Volume, By Individual, 2021- 2031F |
6.4.3 Philippines Dried Fruit Snacks Market Revenues & Volume, By Food Service Providers, 2021- 2031F |
6.4.4 Philippines Dried Fruit Snacks Market Revenues & Volume, By Food Processing Industry, 2021- 2031F |
7 Philippines Dried Fruit Snacks Market Import-Export Trade Statistics |
7.1 Philippines Dried Fruit Snacks Market Export to Major Countries |
7.2 Philippines Dried Fruit Snacks Market Imports from Major Countries |
8 Philippines Dried Fruit Snacks Market Key Performance Indicators |
8.1 Consumer awareness and perception of dried fruit snacks as a healthier snack alternative. |
8.2 Number of new product launches and innovations in the dried fruit snacks market. |
8.3 Percentage of retail shelf space dedicated to dried fruit snacks compared to other snack categories. |
9 Philippines Dried Fruit Snacks Market - Opportunity Assessment |
9.1 Philippines Dried Fruit Snacks Market Opportunity Assessment, By Fruit Type, 2021 & 2031F |
9.2 Philippines Dried Fruit Snacks Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Philippines Dried Fruit Snacks Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.4 Philippines Dried Fruit Snacks Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Philippines Dried Fruit Snacks Market - Competitive Landscape |
10.1 Philippines Dried Fruit Snacks Market Revenue Share, By Companies, 2024 |
10.2 Philippines Dried Fruit Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |