| Product Code: ETC12140449 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, the Philippines continued to see a significant influx of eyeliner imports, with top exporting countries being China, Japan, Metropolitan France, South Korea, and the USA. Despite the high concentration of market share, the industry experienced a strong compound annual growth rate (CAGR) of 12.28% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024, with a decrease of -9.62%. This data suggests a dynamic and competitive market landscape for eyeliner imports in the Philippines, driven by diverse international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Eyeliner Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Eyeliner Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Eyeliner Market - Industry Life Cycle |
3.4 Philippines Eyeliner Market - Porter's Five Forces |
3.5 Philippines Eyeliner Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Eyeliner Market Revenues & Volume Share, By Formulation Type, 2021 & 2031F |
3.7 Philippines Eyeliner Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Philippines Eyeliner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Eyeliner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Eyeliner Market Trends |
6 Philippines Eyeliner Market, By Types |
6.1 Philippines Eyeliner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Eyeliner Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Eyeliner Market Revenues & Volume, By Pencil Eyeliners, 2021 - 2031F |
6.1.4 Philippines Eyeliner Market Revenues & Volume, By Liquid Eyeliners, 2021 - 2031F |
6.1.5 Philippines Eyeliner Market Revenues & Volume, By Gel Eyeliners, 2021 - 2031F |
6.1.6 Philippines Eyeliner Market Revenues & Volume, By Felt-tip Pen Eyeliners, 2021 - 2031F |
6.2 Philippines Eyeliner Market, By Formulation Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Eyeliner Market Revenues & Volume, By Wooden or Twist-up Pencils, 2021 - 2031F |
6.2.3 Philippines Eyeliner Market Revenues & Volume, By Waterproof or Felt-tip Pens, 2021 - 2031F |
6.2.4 Philippines Eyeliner Market Revenues & Volume, By Pot or Stick Formulas, 2021 - 2031F |
6.2.5 Philippines Eyeliner Market Revenues & Volume, By Felt-tip Applicator, 2021 - 2031F |
6.3 Philippines Eyeliner Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Eyeliner Market Revenues & Volume, By Women and Makeup Enthusiasts, 2021 - 2031F |
6.3.3 Philippines Eyeliner Market Revenues & Volume, By Professionals and Young Adults, 2021 - 2031F |
6.3.4 Philippines Eyeliner Market Revenues & Volume, By People with Sensitive Eyes, 2021 - 2031F |
6.3.5 Philippines Eyeliner Market Revenues & Volume, By Quick Makeup Users, 2021 - 2031F |
6.4 Philippines Eyeliner Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Philippines Eyeliner Market Revenues & Volume, By Precision Eyeliner, 2021 - 2031F |
6.4.3 Philippines Eyeliner Market Revenues & Volume, By Long-lasting Eyeliner, 2021 - 2031F |
6.4.4 Philippines Eyeliner Market Revenues & Volume, By Smooth and Smudge-proof Lining, 2021 - 2031F |
6.4.5 Philippines Eyeliner Market Revenues & Volume, By Defined Eyeliner with Ease, 2021 - 2031F |
7 Philippines Eyeliner Market Import-Export Trade Statistics |
7.1 Philippines Eyeliner Market Export to Major Countries |
7.2 Philippines Eyeliner Market Imports from Major Countries |
8 Philippines Eyeliner Market Key Performance Indicators |
9 Philippines Eyeliner Market - Opportunity Assessment |
9.1 Philippines Eyeliner Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Eyeliner Market Opportunity Assessment, By Formulation Type, 2021 & 2031F |
9.3 Philippines Eyeliner Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Philippines Eyeliner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Eyeliner Market - Competitive Landscape |
10.1 Philippines Eyeliner Market Revenue Share, By Companies, 2024 |
10.2 Philippines Eyeliner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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