| Product Code: ETC8841329 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in flavoured tea import shipments in 2024, with top exporting countries being Japan, Vietnam, Poland, USA, and China. The market exhibited a shift towards higher concentration levels, indicating increased dominance from key players. Despite a slight decline in growth rate from 2023 to 2024, the impressive compound annual growth rate (CAGR) of 31.43% over the period 2020-2024 underscores the strong demand for flavoured tea in the Philippines. This trend suggests a promising market outlook with continued interest from both domestic consumers and international suppliers.

Flavored teas have become a staple in urban Filipino households, with demand increasing for green, black, and herbal teas infused with fruit, floral, and spice flavors. This market benefits from rising health awareness, a shift from sugary drinks, and the popularity of milk tea shops incorporating flavored tea bases.
Flavored tea is a growing category in the Philippines, aligning with the wellness boom and preference for natural beverages. Herbal infusions, fruit blends, and spiced teas are popular among both traditional tea drinkers and millennials. Cafés and specialty stores play a critical role in market development and flavor experimentation.
Although the tea market is growing, flavored tea still faces competition from coffee and sugary drinks, which remain dominant in Filipino beverage habits. The segment also struggles with inconsistent consumer education about the health benefits of flavored herbal teas. Price sensitivity and competition from low-cost imported products further add to the pressure on local producers to maintain quality while keeping costs low.
The Philippines flavored tea market is growing due to the increasing popularity of tea-based beverages among health-conscious consumers who appreciate its variety and health benefits. Flavored teas, including fruit-infused, herbal, and green tea varieties, are particularly appealing to those seeking refreshing and healthy alternatives to sugary drinks. Investment opportunities in this market include the development of premium flavored teas using local ingredients such as calamansi, pandan, and ginger. Additionally, offering organic and fair-trade certified teas can cater to the rising demand for ethical and sustainable products. Expanding the availability of flavored teas through both traditional and online retail channels presents significant growth potential.
Policies favor the development of herbal and flavored tea industries through support for local farmers and exporters. The Department of Agriculture promotes native herbal plants and tea variants, while the FDA ensures safety in flavored infusions. Export incentives are provided under trade agreements to position flavored teas in global niche markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Flavoured Tea Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Flavoured Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Flavoured Tea Market - Industry Life Cycle |
3.4 Philippines Flavoured Tea Market - Porter's Five Forces |
3.5 Philippines Flavoured Tea Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Flavoured Tea Market Revenues & Volume Share, By Flavour, 2021 & 2031F |
3.7 Philippines Flavoured Tea Market Revenues & Volume Share, By Packaging forma, 2021 & 2031F |
3.8 Philippines Flavoured Tea Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.9 Philippines Flavoured Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Flavoured Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Flavoured Tea Market Trends |
6 Philippines Flavoured Tea Market, By Types |
6.1 Philippines Flavoured Tea Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Flavoured Tea Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Flavoured Tea Market Revenues & Volume, By Loose Leaf Tea, 2021- 2031F |
6.1.4 Philippines Flavoured Tea Market Revenues & Volume, By CTC Tea, 2021- 2031F |
6.2 Philippines Flavoured Tea Market, By Flavour |
6.2.1 Overview and Analysis |
6.2.2 Philippines Flavoured Tea Market Revenues & Volume, By Fruits, 2021- 2031F |
6.2.3 Philippines Flavoured Tea Market Revenues & Volume, By Flower, 2021- 2031F |
6.2.4 Philippines Flavoured Tea Market Revenues & Volume, By Herbs, 2021- 2031F |
6.2.5 Philippines Flavoured Tea Market Revenues & Volume, By Spices, 2021- 2031F |
6.3 Philippines Flavoured Tea Market, By Packaging forma |
6.3.1 Overview and Analysis |
6.3.2 Philippines Flavoured Tea Market Revenues & Volume, By Packed, 2021- 2031F |
6.3.3 Philippines Flavoured Tea Market Revenues & Volume, By Loose, 2021- 2031F |
6.4 Philippines Flavoured Tea Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Flavoured Tea Market Revenues & Volume, By Black Tea, 2021- 2031F |
6.4.3 Philippines Flavoured Tea Market Revenues & Volume, By Green Tea, 2021- 2031F |
6.4.4 Philippines Flavoured Tea Market Revenues & Volume, By Herbal Tea, 2021- 2031F |
6.4.5 Philippines Flavoured Tea Market Revenues & Volume, By Oolong Tea, 2021- 2031F |
6.4.6 Philippines Flavoured Tea Market Revenues & Volume, By Other Products, 2021- 2031F |
6.5 Philippines Flavoured Tea Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Philippines Flavoured Tea Market Revenues & Volume, By Online, 2021- 2031F |
6.5.3 Philippines Flavoured Tea Market Revenues & Volume, By Offline, 2021- 2031F |
6.5.4 Philippines Flavoured Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
7 Philippines Flavoured Tea Market Import-Export Trade Statistics |
7.1 Philippines Flavoured Tea Market Export to Major Countries |
7.2 Philippines Flavoured Tea Market Imports from Major Countries |
8 Philippines Flavoured Tea Market Key Performance Indicators |
9 Philippines Flavoured Tea Market - Opportunity Assessment |
9.1 Philippines Flavoured Tea Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Flavoured Tea Market Opportunity Assessment, By Flavour, 2021 & 2031F |
9.3 Philippines Flavoured Tea Market Opportunity Assessment, By Packaging forma, 2021 & 2031F |
9.4 Philippines Flavoured Tea Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.5 Philippines Flavoured Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Flavoured Tea Market - Competitive Landscape |
10.1 Philippines Flavoured Tea Market Revenue Share, By Companies, 2024 |
10.2 Philippines Flavoured Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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