Product Code: ETC8842558 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The hair shampoo market in the Philippines is highly competitive, with both local and international brands catering to diverse consumer needs. Demand is driven by personal grooming trends, but counterfeit products and price sensitivity affect market growth.
The hair shampoo market in the Philippines is growing due to increasing consumer preference for specialized formulations, including anti-dandruff, herbal, and sulfate-free shampoos. The influence of social media beauty trends and rising disposable incomes are fueling market expansion.
The shampoo market in the Philippines is challenged by strong competition, shifting consumer preferences, and sustainability concerns. Local and international brands compete aggressively, making brand differentiation difficult. Consumers are increasingly seeking sulfate-free, organic, and personalized shampoo formulas, pushing traditional brands to innovate. Additionally, environmental concerns regarding plastic packaging and chemical waste are forcing companies to adopt sustainable practices.
The hair shampoo market in the Philippines is experiencing steady growth due to increasing consumer demand for specialized hair care solutions. Investors can focus on herbal, organic, and scalp-treatment shampoos to cater to evolving consumer preferences. Expanding retail and e-commerce distribution channels and collaborating with beauty influencers can further boost sales.
The FDA ensures the safety and quality of hair shampoo products, while the DTI supports local manufacturers through business development programs. Policies encourage sustainable and herbal-based formulations, aligning with consumer demand for natural hair care solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Hair Shampoo Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Hair Shampoo Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Hair Shampoo Market - Industry Life Cycle |
3.4 Philippines Hair Shampoo Market - Porter's Five Forces |
3.5 Philippines Hair Shampoo Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Hair Shampoo Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Hair Shampoo Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher disposable incomes and greater emphasis on personal grooming. |
4.2.2 Growing awareness about hair care products and the importance of maintaining healthy hair. |
4.2.3 Rising focus on hair styling and experimentation among the younger population. |
4.3 Market Restraints |
4.3.1 Intense competition from both local and international hair shampoo brands. |
4.3.2 Economic fluctuations impacting consumer spending on non-essential items. |
4.3.3 Concerns regarding the use of chemical ingredients in hair shampoos leading to a shift towards natural and organic products. |
5 Philippines Hair Shampoo Market Trends |
6 Philippines Hair Shampoo Market, By Types |
6.1 Philippines Hair Shampoo Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Hair Shampoo Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines Hair Shampoo Market Revenues & Volume, By 2-in-1 Shampoos, 2021- 2031F |
6.1.4 Philippines Hair Shampoo Market Revenues & Volume, By Anti-Dandruff Shampoos, 2021- 2031F |
6.1.5 Philippines Hair Shampoo Market Revenues & Volume, By Kids Shampoos, 2021- 2031F |
6.1.6 Philippines Hair Shampoo Market Revenues & Volume, By Medicated Shampoos, 2021- 2031F |
6.1.7 Philippines Hair Shampoo Market Revenues & Volume, By Standard Shampoos, 2021- 2031F |
6.1.8 Philippines Hair Shampoo Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Hair Shampoo Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Hair Shampoo Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Philippines Hair Shampoo Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Philippines Hair Shampoo Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Philippines Hair Shampoo Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.6 Philippines Hair Shampoo Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Hair Shampoo Market Import-Export Trade Statistics |
7.1 Philippines Hair Shampoo Market Export to Major Countries |
7.2 Philippines Hair Shampoo Market Imports from Major Countries |
8 Philippines Hair Shampoo Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to hair care. |
8.2 Number of new product launches and innovations in the hair shampoo market. |
8.3 Growth in the number of hair salons and beauty parlors offering hair care services using specific brands of shampoos. |
8.4 Trend analysis of online searches and discussions related to hair care trends in the Philippines. |
9 Philippines Hair Shampoo Market - Opportunity Assessment |
9.1 Philippines Hair Shampoo Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Hair Shampoo Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Hair Shampoo Market - Competitive Landscape |
10.1 Philippines Hair Shampoo Market Revenue Share, By Companies, 2024 |
10.2 Philippines Hair Shampoo Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |