Product Code: ETC328169 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Philippines Home Fragrance Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 13.87% in 2025, the market peaks at 17.45% in 2027, and settles at 13.31% by 2029.
The Home Fragrance market in Philippines is projected to grow at a exponential growth rate of 17.45% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The Philippines home fragrance market has witnessed steady growth over the years, driven by increasing consumer interest in creating pleasant and inviting living spaces. The CAGR for this market is estimated to be around 1.9%.
Changing lifestyles, increasing disposable incomes, and the desire for pleasant living environments are driving the home fragrance market. The market is also influenced by cultural practices that involve using fragrances to create a soothing atmosphere at home.
In the Philippines Home Fragrance Market, economic uncertainties can impact consumer spending on non-essential products like home fragrances. The market might also face challenges in creating unique and long-lasting fragrances that cater to diverse consumer preferences. Ensuring safety standards and preventing counterfeit products are also important challenges for this market.
The home fragrance market in the Philippines has been impacted by the decline in demand for luxury and cosmetic products during the pandemic. The reduced consumer spending on non-essential items has led to a decrease in the market demand for home fragrances. The market is expected to recover as consumer preferences evolve.
Key players in the Philippines Home Fragrance Market include Procter & Gamble, Bath & Body Works, and Jo Malone London.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Home Fragrance Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Home Fragrance Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Home Fragrance Market - Industry Life Cycle |
3.4 Philippines Home Fragrance Market - Porter's Five Forces |
3.5 Philippines Home Fragrance Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Home Fragrance Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Home Fragrance Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in the Philippines, leading to higher spending on luxury items like home fragrances. |
4.2.2 Growing trend of home décor and interior design, where home fragrances play a significant role in enhancing ambiance. |
4.2.3 Rising awareness about wellness and self-care, driving the demand for aromatherapy and relaxation products in households. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in the Philippines, affecting the adoption of premium home fragrance products. |
4.3.2 Competition from alternative products such as candles, essential oils, and air fresheners, impacting market penetration for home fragrances. |
4.3.3 Limited distribution channels and retail presence for specialized home fragrance brands in the Philippines, hindering market expansion. |
5 Philippines Home Fragrance Market Trends |
6 Philippines Home Fragrance Market, By Types |
6.1 Philippines Home Fragrance Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Home Fragrance Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Home Fragrance Market Revenues & Volume, By Candles, 2021-2031F |
6.1.4 Philippines Home Fragrance Market Revenues & Volume, By Room Sprays, 2021-2031F |
6.1.5 Philippines Home Fragrance Market Revenues & Volume, By Reed Diffuser, 2021-2031F |
6.1.6 Philippines Home Fragrance Market Revenues & Volume, By Essential Oils, 2021-2031F |
6.1.7 Philippines Home Fragrance Market Revenues & Volume, By Incense Sticks, 2021-2031F |
6.2 Philippines Home Fragrance Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Home Fragrance Market Revenues & Volume, By Offline Channels, 2021-2031F |
6.2.3 Philippines Home Fragrance Market Revenues & Volume, By Online Channel, 2021-2031F |
7 Philippines Home Fragrance Market Import-Export Trade Statistics |
7.1 Philippines Home Fragrance Market Export to Major Countries |
7.2 Philippines Home Fragrance Market Imports from Major Countries |
8 Philippines Home Fragrance Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the home fragrance market in the Philippines. |
8.2 Consumer engagement metrics such as social media followers, website traffic, and online reviews for home fragrance brands. |
8.3 Household penetration rate of home fragrance products in urban areas of the Philippines. |
8.4 Average monthly household expenditure on home fragrance products in the Philippines. |
8.5 Growth rate of online sales for home fragrance products in the Philippines. |
9 Philippines Home Fragrance Market - Opportunity Assessment |
9.1 Philippines Home Fragrance Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Home Fragrance Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Home Fragrance Market - Competitive Landscape |
10.1 Philippines Home Fragrance Market Revenue Share, By Companies, 2024 |
10.2 Philippines Home Fragrance Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |