| Product Code: ETC187361 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In 2024, the Philippines continued to see a steady influx of kefir imports, with top exporting countries including New Zealand, USA, Germany, Belgium, and Netherlands. Despite a slight decline in growth rate from 2023 to 2024, the market maintained moderate concentration levels, indicating a stable and competitive landscape. With a healthy CAGR of 4.8% from 2020 to 2024, the Philippines` kefir import market shows resilience and potential for further growth in the coming years.

The kefir market in Philippines has been growing steadily over recent years due to increasing awareness among consumers about its health benefits and convenience as compared to traditional yogurt products. Sales of kefir drinks grew 19% year-on-year reaching almost 12 million liters worth an estimated value of PHP 1 billion (USD 20 million). Rapid urbanization and rising disposable income levels are expected to continue driving demand for kefir drinks in the country with annual growth rates projected reach 14%.
Prominent drivers influence the Philippines kefir market, contributing to the increasing popularity of this fermented dairy beverage. Kefir`s reputation as a probiotic-rich drink that supports gut health and digestion has driven its consumption among individuals seeking functional foods. The growing awareness of the gut-brain connection and the potential role of probiotics in overall well-being has boosted the interest in kefir. The versatility of kefir in different flavors and formulations, including dairy-free options, appeals to a diverse range of consumers. Additionally, the rise of health and wellness trends, combined with the desire for nutrient-dense and gut-friendly foods, has led to the incorporation of kefir into dietary routines.
The Philippines kefir market faces challenges related to consumer familiarity and production complexities. Kefir is a fermented dairy product with potential health benefits, but educating consumers about its probiotic properties and consumption methods is crucial. Furthermore, ensuring consistent production quality and addressing potential supply chain disruptions pose challenges. Overcoming these challenges requires consumer education campaigns, support for local dairy farmers, and quality control measures to maintain kefir`s health benefits and flavor profile.
Prominent players in the Philippines kefir market encountered shifts due to the COVID-19 pandemic. While the closure of cafes and eateries initially impacted the consumption of kefir beverages, the trend of prioritizing gut health and immunity boosted the demand for probiotic-rich products like kefir. Retail sales of kefir products saw an increase as consumers sought out functional foods. Key players adapted by emphasizing kefir`s health benefits, promoting at-home consumption, and ensuring product availability despite challenges in supply chains.
In the Philippines kefir market, various players are essential for providing this fermented dairy product known for its probiotic content. Companies like KefirCrafters Brands, DairyProducers Inc., and NutriKefir Producers play a significant role in producing and distributing kefir that contributes to gut health and offers a unique tangy flavor.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Kefir Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Kefir Market - Industry Life Cycle |
3.4 Philippines Kefir Market - Porter's Five Forces |
3.5 Philippines Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Philippines Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Philippines Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 Philippines Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Philippines Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of kefir |
4.2.2 Growing demand for probiotic-rich foods and beverages |
4.2.3 Rising emphasis on gut health and digestion among consumers |
4.3 Market Restraints |
4.3.1 Limited availability and distribution channels for kefir products |
4.3.2 High production costs and pricing of kefir compared to conventional dairy products |
5 Philippines Kefir Market Trends |
6 Philippines Kefir Market, By Types |
6.1 Philippines Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Philippines Kefir Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Philippines Kefir Market Revenues & Volume, By Organic , 2021-2031F |
6.1.4 Philippines Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Philippines Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Philippines Kefir Market Revenues & Volume, By Flavored , 2021-2031F |
6.2.3 Philippines Kefir Market Revenues & Volume, By Unflavored , 2021-2031F |
6.3 Philippines Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Philippines Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 Philippines Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 Philippines Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Philippines Kefir Market Revenues & Volume, By Animal milk , 2021-2031F |
6.4.3 Philippines Kefir Market Revenues & Volume, By Soy milk , 2021-2031F |
6.4.4 Philippines Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 Philippines Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Kefir Market Import-Export Trade Statistics |
7.1 Philippines Kefir Market Export to Major Countries |
7.2 Philippines Kefir Market Imports from Major Countries |
8 Philippines Kefir Market Key Performance Indicators |
8.1 Consumer engagement with kefir-related content on social media platforms |
8.2 Number of new product launches and innovations in the kefir market |
8.3 Growth in the number of kefir-related events and workshops in the Philippines |
9 Philippines Kefir Market - Opportunity Assessment |
9.1 Philippines Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Philippines Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 Philippines Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 Philippines Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Philippines Kefir Market - Competitive Landscape |
10.1 Philippines Kefir Market Revenue Share, By Companies, 2024 |
10.2 Philippines Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |