| Product Code: ETC8844539 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in lip oil import shipments in 2024, with top exporting countries including China, Switzerland, Metropolitan France, South Korea, and the USA. The market concentration, as measured by HHI, reached very high levels in 2024, indicating a more consolidated market landscape. With a remarkable compound annual growth rate (CAGR) of 33.85% from 2020 to 2024, and a steady growth rate of 2.86% from 2023 to 2024, the lip oil import sector in the Philippines is experiencing robust expansion and heightened competition among key exporters.

The lip oil market in the Philippines is gaining traction due to increasing consumer demand for hydrating and nourishing lip products. The rise of natural and organic beauty trends has led to a preference for lip oils infused with essential oils and botanical extracts. The market is also influenced by the growing beauty and personal care industry, along with social media trends that popularize glossy, non-sticky lip products.
The growing beauty and personal care industry in the Philippines is a key driver of the lip oil market. The rising influence of social media and beauty influencers has significantly boosted consumer interest in lip care products that offer both aesthetic appeal and nourishment. Additionally, the increasing preference for natural and organic ingredients is encouraging brands to develop formulations with essential oils and hydrating agents. The expansion of e-commerce platforms and retail distribution channels also supports market growth by making lip oil products more accessible to a wider audience.
The lip oil market faces consumer preference challenges and brand competition. While lip oils are gaining popularity in global markets, many Filipino consumers still prefer traditional lip balms or glosses. The market is also saturated with international beauty brands, making it difficult for local manufacturers to establish a presence. Additionally, the higher price point of lip oils compared to standard lip care products limits mass adoption.
The rising beauty and skincare awareness in the Philippines has fueled the demand for lip oil products. With consumers increasingly favoring hydrating and natural formulations, there is an opportunity for investment in organic and medicated lip oils. The expansion of online retail and beauty influencer marketing further enhances the potential for new product launches and brand collaborations. Businesses focusing on cruelty-free and sustainable ingredients will find a competitive edge in this growing segment.
The Philippine government, through the Food and Drug Administration (FDA) and the Department of Trade and Industry (DTI), regulates the production, importation, and sale of lip oil products. Cosmetic products, including lip oils, must comply with the Cosmetic Notification Process, ensuring that ingredients used are safe and free from harmful chemicals such as lead and mercury. The government promotes local cosmetic industries by providing support through incentives for small and medium enterprises (SMEs), research grants, and training programs. Additionally, environmental policies encourage the use of sustainable and cruelty-free formulations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Lip Oil Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Lip Oil Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Lip Oil Market - Industry Life Cycle |
3.4 Philippines Lip Oil Market - Porter's Five Forces |
3.5 Philippines Lip Oil Market Revenues & Volume Share, By Style, 2021 & 2031F |
3.6 Philippines Lip Oil Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Lip Oil Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about lip care and beauty products |
4.2.2 Growing demand for natural and organic ingredients in beauty products |
4.2.3 Rising disposable income and purchasing power of consumers in the Philippines |
4.3 Market Restraints |
4.3.1 Intense competition from established lip care brands |
4.3.2 Price sensitivity of consumers in the Philippines |
4.3.3 Regulatory challenges related to product registration and compliance in the beauty industry |
5 Philippines Lip Oil Market Trends |
6 Philippines Lip Oil Market, By Types |
6.1 Philippines Lip Oil Market, By Style |
6.1.1 Overview and Analysis |
6.1.2 Philippines Lip Oil Market Revenues & Volume, By Style, 2021- 2031F |
6.1.3 Philippines Lip Oil Market Revenues & Volume, By Roller, 2021- 2031F |
6.1.4 Philippines Lip Oil Market Revenues & Volume, By Brush, 2021- 2031F |
6.1.5 Philippines Lip Oil Market Revenues & Volume, By Pen, 2021- 2031F |
6.2 Philippines Lip Oil Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Lip Oil Market Revenues & Volume, By Cracked Lips, 2021- 2031F |
6.2.3 Philippines Lip Oil Market Revenues & Volume, By Dry Lips, 2021- 2031F |
6.2.4 Philippines Lip Oil Market Revenues & Volume, By Healing, 2021- 2031F |
6.2.5 Philippines Lip Oil Market Revenues & Volume, By Lip Darkening Reduction, 2021- 2031F |
6.2.6 Philippines Lip Oil Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Lip Oil Market Import-Export Trade Statistics |
7.1 Philippines Lip Oil Market Export to Major Countries |
7.2 Philippines Lip Oil Market Imports from Major Countries |
8 Philippines Lip Oil Market Key Performance Indicators |
8.1 Social media engagement and influencer collaborations |
8.2 Customer satisfaction and brand loyalty metrics |
8.3 Innovation and product development pipeline |
8.4 Distribution network expansion and penetration into new market segments |
8.5 Sustainability and ethical sourcing practices in product manufacturing |
9 Philippines Lip Oil Market - Opportunity Assessment |
9.1 Philippines Lip Oil Market Opportunity Assessment, By Style, 2021 & 2031F |
9.2 Philippines Lip Oil Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Lip Oil Market - Competitive Landscape |
10.1 Philippines Lip Oil Market Revenue Share, By Companies, 2024 |
10.2 Philippines Lip Oil Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |