Market Forecast By Product Type (Balloons, Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Take Away Gifts, Others), By Application (Commercial Use, Domestic Use), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Specialized Store, E-Commerce, Others) And Competitive Landscape
Product Code: ETC047049 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Philippines Party Supplies Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 9.11% in 2025 and reaches 21.40% by 2029.
In the Asia region, the Party Supplies market in Philippines is projected to expand at a high growth rate of 12.27% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
Report Name | Philippines Party Supplies Market |
Forecast Period | 2025-2029 |
CAGR | 21.40% |
Growing Sector | Event Planning and Hospitality |
The Philippines Party Supplies Market report thoroughly covers the market by product type, by application, and by distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
Philippines Party Supplies Market is witnessing consistent growth, driven by increasing urbanization, higher disposable incomes, and an increasing enthusiasm for celebrations among various age groups. Events like birthdays, weddings, and corporate gatherings are creating greater demand for items such as decorations, balloons, and personalized gifts. The popularity of e-commerce and social media trends has simplified party planning, while DIY culture continues to grow. Urban hubs like Metro Manila play a vital role in sustaining this expanding industry.
The Philippines Party Supplies Market is anticipated to grow at a CAGR of 21.40% during the forecast period 2025-2029. The Philippines Party Supplies Market is driven by several factors, including the country’s strong culture of festivities, an expanding middle class, and rising interest in event customization. The growing popularity of themed parties among children and young adults has fuelled demand for licensed and personalized products. Additionally, Philippines Party Supplies Market Growth is being supported by the expansion of online retail and the influence of social media, which enable trend discovery and convenient purchasing. The tourism and hospitality industries further contribute to demand for party and event supplies.
Philippines Party Supplies Market encounters several hurdles despite its expanding demand. The widespread presence of informal sellers, particularly in areas like Divisoria, puts significant pricing pressure on formal businesses. The industry also faces volatility in raw material prices and heavy reliance on imports, leading to inconsistent supply. Moreover, growing environmental awareness and upcoming restrictions on single-use plastics could reduce product variety. Distribution remains a challenge, especially in rural areas, where logistics issues slow down timely delivery.
Philippines Party Supplies Industry is seeing rising evolving trends shaped by changing consumer preferences. There is an increasing demand for eco-friendly and biodegradable party supplies, reflecting increased environmental awareness. Social media-friendly party elements—like custom Favors and digital invites—are highly sought after. Online shopping platforms are enhancing convenience by offering tailored party packages and same-day shipping, which is revolutionizing how events are planned, especially in urban areas. These changes point toward a more digital and personalized party planning experience.
The Philippines Party Supplies Market presents substantial investment opportunities for entrepreneurs with a focus on sustainable products, digital convenience, and specific party themes. The increasing demand for urban parties allows opportunities for green party kits, customized decorations and mobile applications for party planning. There are also unexplored markets for parties and celebrations such as pet parties and parties based on local regions that would provide lucrative opportunities.
Leading players in the market include Celebrations Party Central, National Book Store, SM Stationery, Divisoria-based suppliers, and various local e-commerce platforms such as Lazada and Shopee. These brands maintain market relevance through diverse product offerings, themed collections, and seasonal promotions.
According to Filipinos government data, Philippines Party Supplies Market operates under several regulations enforced by the Food and Drug Administration (FDA) and the Department of Trade and Industry (DTI), particularly for products used by children or during food-related events. Safety standards cover materials in items like balloons, candles, and plastic utensils. Strict labelling is required for goods with chemical components, such as glow sticks. Moreover, increasing scrutiny on single-use plastics signals a shift toward more sustainable alternatives in the party supplies sector.
The future of the party supplies market in the Philippines looks promising, driven by the digital shift in shopping habits, a strong culture of celebration, and increasing demand for personalization in party products. As consumers continue to embrace online purchasing, brands will develop mobile-first platforms and planning tools to help users organize events anytime, anywhere. Philippines Party Supplies Market Share is expected to grow alongside trends favouring eco-friendly and customizable offerings, which are poised to dominate future consumer preferences and shape product innovation.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, Balloons dominate the market due to their universal appeal, affordability, and essential presence in almost every celebration—from birthdays to corporate events. Their versatility in design, size, and personalization makes them the most popular party supply item.
Domestic Use leads in market share, driven by a growing culture of home-based celebrations, birthdays, and family gatherings. Affordable party kits and rising DIY trends among households contribute significantly to this segment’s dominance.
E-Commerce is the fastest growing and dominant distribution channel, offering convenience, a wide range of customizable products, and doorstep delivery. The influence of social media and mobile-first platforms further fuels its growth.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Party Supplies Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Party Supplies Market Revenues & Volume, 2019 & 2029F |
3.3 Philippines Party Supplies Market - Industry Life Cycle |
3.4 Philippines Party Supplies Market - Porter's Five Forces |
3.5 Philippines Party Supplies Market Revenues & Volume Share, By Product Type, 2019 & 2029F |
3.6 Philippines Party Supplies Market Revenues & Volume Share, By Application, 2019 & 2029F |
3.7 Philippines Party Supplies Market Revenues & Volume Share, By Distribution Channel, 2019 & 2029F |
4 Philippines Party Supplies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Party Supplies Market Trends |
6 Philippines Party Supplies Market, By Types |
6.1 Philippines Party Supplies Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Party Supplies Market Revenues & Volume, By Product Type, 2019 - 2029F |
6.1.3 Philippines Party Supplies Market Revenues & Volume, By Balloons, 2019 - 2029F |
6.1.4 Philippines Party Supplies Market Revenues & Volume, By Banners, 2019 - 2029F |
6.1.5 Philippines Party Supplies Market Revenues & Volume, By Pinatas, 2019 - 2029F |
6.1.6 Philippines Party Supplies Market Revenues & Volume, By Games, 2019 - 2029F |
6.1.7 Philippines Party Supplies Market Revenues & Volume, By Home Decor, 2019 - 2029F |
6.1.8 Philippines Party Supplies Market Revenues & Volume, By Tableware/Disposables, 2019 - 2029F |
6.1.9 Philippines Party Supplies Market Revenues & Volume, By Others, 2019 - 2029F |
6.1.10 Philippines Party Supplies Market Revenues & Volume, By Others, 2019 - 2029F |
6.2 Philippines Party Supplies Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Party Supplies Market Revenues & Volume, By Commercial Use, 2019 - 2029F |
6.2.3 Philippines Party Supplies Market Revenues & Volume, By Domestic Use, 2019 - 2029F |
6.3 Philippines Party Supplies Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Party Supplies Market Revenues & Volume, By Supermarket/Hypermarket, 2019 - 2029F |
6.3.3 Philippines Party Supplies Market Revenues & Volume, By Convenience Store, 2019 - 2029F |
6.3.4 Philippines Party Supplies Market Revenues & Volume, By Specialized Store, 2019 - 2029F |
6.3.5 Philippines Party Supplies Market Revenues & Volume, By E-Commerce, 2019 - 2029F |
6.3.6 Philippines Party Supplies Market Revenues & Volume, By Others, 2019 - 2029F |
7 Philippines Party Supplies Market Import-Export Trade Statistics |
7.1 Philippines Party Supplies Market Export to Major Countries |
7.2 Philippines Party Supplies Market Imports from Major Countries |
8 Philippines Party Supplies Market Key Performance Indicators |
9 Philippines Party Supplies Market - Opportunity Assessment |
9.1 Philippines Party Supplies Market Opportunity Assessment, By Product Type, 2019 & 2029F |
9.2 Philippines Party Supplies Market Opportunity Assessment, By Application, 2019 & 2029F |
9.3 Philippines Party Supplies Market Opportunity Assessment, By Distribution Channel, 2019 & 2029F |
10 Philippines Party Supplies Market - Competitive Landscape |
10.1 Philippines Party Supplies Market Revenue Share, By Companies, 2024 |
10.2 Philippines Party Supplies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |