Philippines Salon Service Market (2025-2031) | Size, Share, Forecast, Growth, Value, Revenue, Analysis, Trends, Companies & Industry

Topics Covered in the Philippines Salon Service Market Report

Philippines Salon Service Market report thoroughly covers the market By Service Type, By Gender, and By Services Taken. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Philippines Salon Service Market Synopsis

Philippines Salon Service Market is experiencing steady growth, underpinned by growing urbanization, heightened concern for appearance, and the rising middle class. Consumers are increasingly moving away from basic grooming towards professional beauty and wellness services, especially in metropolitan areas. One of the most prominent drivers is the increased popularity of premium grooming experiences among women and men alike. In the meantime, one significant challenge is that the industry is fragmented, and small unorganized salons have difficulty meeting changing consumer needs and service expectations. Moreover, cost pressures driven by imported products and shortages of skilled labour continue to weigh on profitability.

According to 6Wesearch, the Philippines Salon Service Market size is projected to gain traction, reaching a CAGR of 6.5% during the forecast period of 2025-2031. The growth is attributed due to increasing disposable income and greater consumer interest in beauty care and personal grooming. Urban working professionals and millennials are spending more budget on salon treatments like nail art, hair spas, and skin therapies. The rising influence of beauty vloggers and influencers on platforms such as YouTube and TikTok also persuades consumers to opt for premium salon services. In addition, the growth of salon chains such as David's Salon and Bench Fix has contributed to the uniformity of service quality and wider accessibility, even in second-tier cities.

Still, the market has some challenges that may slow down its pace. One of them is the excessive operational expense for salon owners, such as rent, utilities, and qualified labour, which impacts profitability. Moreover, most local salons are not able to maintain international hygiene standards, and hence, customers have inconsistent experiences. Seasonal demand also leads to income variability—particularly during monsoon and festival seasons—affecting smaller, independent service providers. Finally, the absence of formal training centres for beauty experts restricts the supply of trained manpower, which impacts service quality.

Philippines Salon Service Market Trends

Philippines Salon Service Industry is experiencing a dramatic shift towards high-end, experience-based services. Consumers are increasingly choosing specialized treatments like keratin smoothing, scalp detox, and Korean glass-skin facials. The growth of influencer-led beauty culture is compelling salons to incorporate global techniques and aesthetics. In addition, demand for salon services at home is on the rise, particularly in urban centres like Metro Manila, due to convenience and safety factors. Salons are also adopting digital loyalty programs and scheduling through apps to hold onto digitally savvy clients. The market clearly leans toward gender-neutral and inclusive services, serving a wider audience. These are all part of a larger shift from simple grooming to lifestyle-focused, personalized beauty and wellness experiences.

Investment opportunities in the Philippines Salon Service Market

The Philippines salon services market offers high investment potential in several verticals. Franchising is one such area, with demand for established salon chains like David's Salon and Marqed Salon increasing in second-tier cities like Davao and Iloilo. Investors may also look into tech-enabled beauty startups providing home-based salon services, a space gaining momentum after the pandemic. Another potential is in professional training schools that address the increasing demand for certified hairstylists and estheticians. Investments in environmentally friendly product lines and refill stations in salons also have the potential to draw consumers who care about sustainability. With changing beauty norms and increased disposable income, the market is ready for scalable, innovation-driven business models.

Leading Players in the Philippines Salon Service Market

Philippines Salon Service Market Growth is influenced by established chains and upscale boutique brands. David's Salon is still among the biggest players, with more than 200 branches across the country focused on affordability and convenience. Bench Fix Salon, a subsidiary of Bench Lifestyle brand, appeals to young consumers with the latest cuts and styling services. Within the high-end category, Piandré Salon established itself as a standard for upscale hair treatment and luxury client experiences. Niche brands such as Creations by Lourd Ramos serve fashion-conscious clients, typically where celebrity endorsement and fashion shows are concerned. These players continue to grow through customized services, standard training, and robust brand identity.

Government Regulations

Philippines Salon Service Industry is governed by several guidelines to guarantee hygiene, labour practices, and fair business practice. Every salon must acquire a Sanitary Permit from the local government to guarantee sanitation, sterilization of equipment, and cleanliness. For example, hair colouring and chemical treatment salons must maintain hygiene records and sterilize equipment to avoid health violations. Labour laws matter too. Regardless of whether workers are compensated through commission or wages, salon proprietors must provide 13th-month pay, weekly rest days, and register workers with SSS, PhilHealth, and Pag-IBIG. For example, a small nail salon with part-time workers must still comply with these labour regulations.

In terms of foreign involvement, the Foreign Investments Act places a limit on foreign ownership of salons at 40%. This act requires foreign investors to enter into partnerships with Filipino nationals. For example, if a Korean investor wants to open a high-end beauty spa in Manila, it is crucial that they partner with a local partner who owns at least 60% equity and obtain the necessary work permits for any foreign staff employed. These measures are intended to ensure that the salon business is secure, employee-friendly, and fairly competitive.

Future Insights of the Philippines Salon Service Market

The Philippine salon services market share is expected to witness tremendous growth between 2025 and 2031 driven by changing consumer demands, technology, and the increasing wellness trend. Digital integration is expected to drive increased customer interaction with salons embracing online bookings and personalized promotion. Mobile applications with customized service offer based on customer profiles are some examples expected to gain more traction. Sustainability will take centre stage, with salons becoming more focused on green-friendly products and waste reduction initiatives.

Brands that focus on natural and organic ingredients will be at a competitive edge. Furthermore, the holistic wellness treatment trend, such as scalp treatments and stress-relief therapy, is bound to boom, and thus turn salons into one-stop self-care destinations. The market is also bound to see growth in franchising opportunities, especially in emerging urban centres, to guarantee standardized service quality and brand visibility. Professional training programs will also become imperative in meeting the increasing demand for trained salon staff, thus guaranteeing uniform service excellence across the industry.

Market Segmentation Analysis

The report provides a detailed analysis of the following market segments:

Hair services to dominate the Market- By Service Type

By service type, services related to hair dominate the Philippines Salon Service Market Share due to their demand across diverse demographics and consistent need for maintenance. Hair services, including cutting, coloring, and styling, continue to capture a significant share of the market as they are essential for both casual and formal appearances. Skin-related services also follow closely, driven by increasing consumer awareness of skincare routines and treatments to fight aging or environmental effects.

Women to dominate the Philippines Salon Service Market- By Gender

By gender, women remain the dominant group in the beauty and wellness services sector. Women are primary consumers due to their higher engagement with a broader range of services, including hair, skin, and nail care. However, the growing market interest in men's grooming has led to a noticeable rise in service consumption among men, with specialized products and services tailored to their needs becoming a trending factor.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• Philippines Salon Service Market Outlook
• Market Size of Philippines Salon Service Market, 2024
• Forecast of Philippines Salon Service Market, 2031
• Historical Data and Forecast of Philippines Salon Service Revenues & Volume for the Period 2021-2031
• Philippines Salon Service Market Trend Evolution
• Philippines Salon Service Market Drivers and Challenges
• Philippines Salon Service Price Trends
• Philippines Salon Service Porter's Five Forces
• Philippines Salon Service Industry Life Cycle
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Service Type for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Hair for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Skin for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Foot for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Nails for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Gender for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Men for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Women for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Services Taken for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Single for the Period 2021-2031
• Historical Data and Forecast of Philippines Salon Service Market Revenues & Volume By Multiple for the Period 2021-2031
• Philippines Salon Service Import Export Trade Statistics
• Market Opportunity Assessment By Service Type
• Market Opportunity Assessment By Gender
• Market Opportunity Assessment By Services Taken
• Philippines Salon Service Top Companies Market Share
• Philippines Salon Service Competitive Benchmarking By Technical and Operational Parameters
• Philippines Salon Service Company Profiles
• Philippines Salon Service Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments:

By Service Type

• Hair
• Skin
• Foot
• Nails

By Gender

• Men
• Women

By Services Taken

• Single
• Multiple