Product Code: ETC8854068 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The vegan protein powder market is flourishing in the Philippines thanks to growing health consciousness and fitness trends. Pea, rice, and hemp protein-based powders are in demand among gym-goers, athletes, and vegans. The market is highly competitive with both global and local players offering a variety of blends and flavors.
The vegan protein powder market is gaining momentum due to rising fitness awareness, growing numbers of plant-based eaters, and lactose intolerance. Pea protein, rice protein, and soy-based powders are widely available, often marketed for muscle recovery, weight management, and wellness. Urban gym-goers and athletes are key consumers, and e-commerce is the preferred sales channel.
The vegan protein powder segment is challenged by price sensitivity, low awareness of plant-based protein benefits, and competition from traditional whey-based products. Most vegan protein powders are imported, making them expensive and less accessible. The fitness and wellness culture supporting this product is growing but remains centered in urban areas.
Fitness and wellness trends have increased demand for vegan protein powders made from peas, rice, or hemp. Establishing local formulation and packaging plants, collaborating with gyms and health coaches, and tapping into e-commerce are promising investment routes. Filipino consumers are increasingly brand-aware, opening doors for influencer-driven product marketing.
Plant-based protein powders are regulated as dietary supplements and food products under FDA rules (RA 9711) . Producers must comply with strict ingredient, production, and labeling standards. While no plant-based-specific subsidies exist, the DTI and DOST provide R&D funding and innovation support for vegan protein products, in line with the country`s broader interest in healthy and sustainable diets .
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Vegan Protein Powder Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Vegan Protein Powder Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Vegan Protein Powder Market - Industry Life Cycle |
3.4 Philippines Vegan Protein Powder Market - Porter's Five Forces |
3.5 Philippines Vegan Protein Powder Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Philippines Vegan Protein Powder Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 Philippines Vegan Protein Powder Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Vegan Protein Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Vegan Protein Powder Market Trends |
6 Philippines Vegan Protein Powder Market, By Types |
6.1 Philippines Vegan Protein Powder Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Philippines Vegan Protein Powder Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 Philippines Vegan Protein Powder Market Revenues & Volume, By Hemp Protein, 2021- 2031F |
6.1.4 Philippines Vegan Protein Powder Market Revenues & Volume, By Pea Protein, 2021- 2031F |
6.1.5 Philippines Vegan Protein Powder Market Revenues & Volume, By Brown Rice Protein, 2021- 2031F |
6.1.6 Philippines Vegan Protein Powder Market Revenues & Volume, By Soy Protein, 2021- 2031F |
6.1.7 Philippines Vegan Protein Powder Market Revenues & Volume, By Algae-based (Spirulina), 2021- 2031F |
6.1.8 Philippines Vegan Protein Powder Market Revenues & Volume, By Protein Blends, 2021- 2031F |
6.2 Philippines Vegan Protein Powder Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Philippines Vegan Protein Powder Market Revenues & Volume, By Chocolate & Coffee, 2021- 2031F |
6.2.3 Philippines Vegan Protein Powder Market Revenues & Volume, By Vanilla, 2021- 2031F |
6.2.4 Philippines Vegan Protein Powder Market Revenues & Volume, By Strawberry, 2021- 2031F |
6.2.5 Philippines Vegan Protein Powder Market Revenues & Volume, By Banana, 2021- 2031F |
6.2.6 Philippines Vegan Protein Powder Market Revenues & Volume, By Unflavored, 2021- 2031F |
6.3 Philippines Vegan Protein Powder Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Vegan Protein Powder Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3.3 Philippines Vegan Protein Powder Market Revenues & Volume, By Sports Nutrition, 2021- 2031F |
7 Philippines Vegan Protein Powder Market Import-Export Trade Statistics |
7.1 Philippines Vegan Protein Powder Market Export to Major Countries |
7.2 Philippines Vegan Protein Powder Market Imports from Major Countries |
8 Philippines Vegan Protein Powder Market Key Performance Indicators |
9 Philippines Vegan Protein Powder Market - Opportunity Assessment |
9.1 Philippines Vegan Protein Powder Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Philippines Vegan Protein Powder Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 Philippines Vegan Protein Powder Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Vegan Protein Powder Market - Competitive Landscape |
10.1 Philippines Vegan Protein Powder Market Revenue Share, By Companies, 2024 |
10.2 Philippines Vegan Protein Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |